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# 1933 Sanabria

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Dubai, UAE—May 17, 2018

Guy Fieri’s Kitchen & Bar and Dine-In Cinema By Reel Cinemas Impresses Moviegoers with Barco Laser Projection

Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club highlights the premium experience
Cinionic, the Barco cinema joint venture, has outfitted the Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club in Dubai, United Arab Emirates. A long-term partner with Barco, Reel Cinemas opened the first Barco all-Flagship Laser cineplex in the world with 22 auditoriums in The Dubai Mall in 2016. The following year, Reel Cinemas – Dubai Marina Mall was powered with the Barco projectors.

Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club marks the first licensed dine-in cinema in the Middle East region.

Dinner and a movie – elevated! 
In a city widely recognized for its luxury shopping, ultramodern architecture and a lively nightlife scene, the new cinema will become a beacon on the landscape, attracting guests seeking a unique entertainment experience. Internationally acclaimed chef and Food Network star Guy Fieri headlines the new eating establishment offering American “comfort food” dishes and specialty beverages. A 100-seat restaurant and bar flanks four custom-built cinema auditoriums featuring all Barco Flagship laser projectors, the brightest in the world.  

“We are excited to showcase the finest movie presentation accompanied by world-renowned chef Guy Fieri’s signature menu offerings to treat our guests to the ultimate cinema dining experience. In all of our cinemas, we have set a high bar for quality cinema and amenities. The Jebel Ali cinema is one more example of our dedication to total customer satisfaction.” Adon Quinn, Senior Director of Reel Cinemas

Flexible use of capital makes dreams a reality
With the largest laser portfolio in the industry, Cinionic enables exhibitors to deliver premium, differentiated movie experiences in every auditorium, from giant screens to intimate art houses. Cinionic has developed flexible financial options based on an “outcome-based” model, from renting and leasing, to pay by usage to the traditional CAPEX (purchase) option. As a result, most exhibitors are able to procure the latest technologies to always show the best movie image on screen at a price they can afford.

“We have learned from our customers over the years that flexibility in acquisition is paramount to sustaining profitability while ensuring the best movie image on screen” said Serge Plasch, Chief Commercial Officer of Cinionic. “We’ve developed an easy way of working with Reel Cinemas to provide them with the highest-quality cinema solutions according to their current and future needs.” Last December, Barco announced the agreement creating the New Cinema Joint Venture, a partnership among Barco, ALPD and CGS.

Cinionic Contacts:
Stephanie Vlegels
Press and Industry Relations

A: Beneluxpark 21, 8500 Kortrijk, Belgium
M: +32 479 45 18 22 | P: +32 56 36 8166

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About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page Logo: Cinionic About Cinionic: Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey.

Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico; the legal entity is planned to take effect mid-2018. Visit www.cinionic.com and follow us on Twitter, LinkedIn, Facebook or YouTube for more info.
Cinionic Directory page Cinionic Web Site

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