Object-based immersive audio technology HoloSound initiation ceremony is held in Jackie Chan cinema chains (Lizeqiao Theater), LEONIS brought a perfect immersive experience to the audience, the day also is the 100th Jackie Chan movie theater's opening day, the main leaders of Cultural Investment Holdings Co., Ltd, industry leaders, authoritative media participated in this initiation ceremony.
HoloSound is an object-based immersive audio technology developed by LEONIS CINEMA. It conforms to the DCI specification and the SMPTE standard, and it can realize continuous motion of sound. HoloSound supports up to 256 speakers, which allows sound to be displayed in three-dimensional space, and realizes acoustic field surround. Its equipment is divided into HoloSound content authoring system for post-production and HoloSound content rendering system for theater.
LEONIS fully demonstrated the HoloSound content authoring system and rendering system and was unanimously recognized by the leadership and audience.
“3D Audio is the future of digital cinema audio, object-based technology is the core and direction of 3D Audio; LEONIS HoloSound takes the audience experience as the starting point, enhances the consumer's ultimate audio experience, and greatly promotes the rapid development of digital cinema audio industry. “said HanLin, Deputy General Manager, Jackie Chan Cinema Management Co., Ltd. Mr. Han gave a comprehensive affirmation and support for HoloSound.
“I am pleased to see that LEONIS has developed Immersive 3D Audio Technology that conforms to international standards and has made a contribution to Chinese cinema technology development.” said Mao Daping, Vice President of China Film Distribution and Exhibition Association, President of Film Technology Branch. As industry authority, President Mao also pointed out that "As long as we take the localization of equipment as our responsibility and persevere in scientific and technological innovation, the dream of rejuvenating the country by film industry will be realized."
During the initiation ceremony, LEONIS Chairman Darren Ma gave a comprehensive introduction for HoloSound. Dr. Ma said" In such a competitive market, a good product, an extraordinary technology, often brings great effect to digital cinema development. LEONIS HoloSound is an advanced technology, is an excellent product, is a compatible format, and also is an extreme standard."
In the initiation ceremony, LEONIS team demonstrated HoloSound sample film, so that every audience got the ultimate immersive audio experience brought by HoloSound, so realistic.
In addition to its application in digital cinema, HoloSound also includes HoloSound-VR and HoloSound-Consumer technology that separately applied in the field of virtual reality and personal consumer electronics.
LEONIS is a National High-Tech enterprise dedicated to immersive audio and immersive video technology research and development. Their products involve in content production, content transmission and content playback. LEONIS insists on the principle “Quality is the life, technology is the future”, and participates in the draft and formulation of international cinema standards actively. They hope to do their best to bring a better experience to the audience.