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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



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Kortrijk, Belgium—Jun 11, 2018

Cinionic and AMD Collaborate on Interactive, Augmented Reality Lobby Experiences

Moviegoers immerse themselves in virtual cinematic gaming worlds right in the theater lobby
At CineEurope 2018, Cinionic, the Barco cinema joint venture, and AMD, a high-performance chip designer and a leader in the discrete GPU market, will showcase the world’s first multiplayer, Augmented Reality (AR) cinema lobby gaming applications aimed at creating a new social adventure in theaters and other location-based entertainment venues. 

The multiplayer experience represents the first time that digital cinema lobby signage combines with multi-player augmented reality (AR) technology. Movie exhibitors can capitalize on this phenomenon by outfitting their cinema lobbies with “mini attractions” that engage patrons in thrilling entertainment before and after the feature presentation. Location-based AR represents an exciting opportunity to offer moviegoers immersive and interactive experiences not possible elsewhere.

Augmented Reality: towards 1.8b capable devices by end of 2018 According to projections by Artillry, there were half-billion AR-compatible smartphones by the end of 2017, growing to 4.2 billion by 2020. [1 

With Cinionic’s patent-pending solution for mixed reality venues that connect smartphones’ AR apps to Digital Signage Infrastructures, theater owners can provide a one-of-a-kind “inclusive” cinematic experience that family and friends can play together with no need for costly wearable hardware or accessories besides the moviegoers’ mobile phones or tablets. 

“We’re thrilled to power this new Mixed Reality Lobby Experience with AMD’s industry-leading computing and graphics processors to create solutions that immerse moviegoers into cinematic worlds where they can enjoy memorable, interactive experiences.”   Greg Patrick, Vice President Lobby Experience at Cinionic 

The perfect entertainment vehicle for studio AR content delivery 
An increasing number of Hollywood studios are embracing AR to provide moviegoers with new ways to engage with their blockbuster movie content as well as create new revenue streams. Cinionic, along with its technology partners including AMD, offers a turnkey solution that delivers inclusive, social AR entertainment purpose-built for cinema lobbies, out of existing AR games and Apps. Moviegoers and their family members can now participate in gaming experiences, select their preferred avatar and act together in an immersive mixed reality Cinematic world. 

Cinionic’s Mixed Reality solution, powered by the AMD Ryzen™ Threadripper™ CPU and Radeon™ Pro WX 9100 discrete GPU card, is built on its Lobby Experience technology platform. This integrates discrete hardware, such as LCD displays and controllers, with its proprietary content management system featuring original studio content – a Cinionic-exclusive. The solutions focus on boosting engagement and dwell time in the lobby to drive consumer spend across the entire cinema footprint. 

The CineEurope demo, located in the Coca Cola Lounge, features no less than 17 signage displays powered simultaneously with real time rendered content to enrich the AR smartphone experience and engage the full lobby audience into an immersive game play. “We are excited to collaborate with Cinionic to fuel these rich, dynamic gaming applications that truly transform the cinema experience from movie-watching to a full evening of multidimensional entertainment,” said Stephen Turnbull, Director of Embedded Solutions at AMD. “The combination of our graphics expertise and powerful compute capabilities from the AMD Ryzen and Radeon Pro product lines deliver the robust encoding speeds and advanced image rendering features that bring a new level of reality to AR.” 

Check it out at CineEurope! 
Come and experience our AR solution in the Coca Cola Lounge and explore other Cinionic WOW solutions from June 11 to 14 at CCIB Barcelona.

About AMD 
For more than 45 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages. AMD, the AMD Logo, Ryzen, Radeon, and combinations thereof are registered trademarks of Advanced Micro Devices, Inc. 

1 http://artillry.co/2017/10/12/arcore-arkit-4-25-billion-devices-by-2020/


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Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
 
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   

Visit  www.cinionic.com  and follow us on  Twitter LinkedIn Facebook, YouTube for more information.
Cinionic Directory page Cinionic Web Site
About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 461 granted patents. For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco). Barco Directory page

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More Cinionic News:
Oct 6, 2021 Santikos Names Cinionic Exclusive Technology Partner
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Santikos has selected Cinionic, the Barco, CGS, and ALPD cinema joint venture, as its exclusive technology partner for the next three years. Under the new agreement, Cinionic will power the San Antonio, Texas based circuit with laser cinema solutions and Barco Alchemy media servers. The exclusive partnership builds on Santikos’ long-standing relationship with Cinionic.

Sep 30, 2021 Cinionic Expands Exclusive 4-Year Agreement with B&B Theatres
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Cinionic, the world’s leading provider of laser cinema solutions, announces an expanded 4-year exclusive agreement with B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations.

Sep 22, 2021 Cinionic Heads to Barcelona with an All-Laser Portfolio
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces its attendance at CineEurope 2021 with an all-laser portfolio of cinema solutions and enhanced services. Cinionic brings its exhibition, Cinionic World, with live presentations of its award-winning projection technologies to the show October 4-7 in Barcelona.

Sep 14, 2021 CMX Cinemas Goes Laser in Miami with Cinionic
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CMX Cinemas has selected Cinionic, the Barco, CGS, and ALPD joint venture, to power its flagship Dolphin 19 location in Miami, Florida, with its Laser Light Upgrade projection solution. CMX, which shares ownership with eighth largest global cinema circuit Cinemex, is a leading US exhibitor with over 350 screens.

Aug 25, 2021 Cinionic and PVR Cinemas Set New Premium Visual Standard in Delhi with P[XL] Powered By CGS
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Cinionic, the world’s leading provider of laser cinema solutions, brings its complete premium large format experience solution, Cinionic Giant Screen (CGS), to PVR Cinemas’ flagship site, Priya. The partnership comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation.

Aug 24, 2021 Cinionic and Ballantyne Strong Expand Cinema Service and Support Capabilities
Strong Entertainment Logo
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Cinionic, the world’s leading provider of laser cinema solutions, announces a preferred commercial relationship with Ballantyne Strong, Inc. (NYSE American: BTN, “Ballantyne Strong”) to strengthen its cinema service and solution capabilities in the US and Canada. The relationship with Ballantyne Strong’s operating subsidiaries, Strong Technical Services, Inc. (“STS”) and Strong/MDI Screen Systems, Inc. (“Strong/MDI”), continues a long history of collaboration between the companies, reinforcing their joint commitment to deliver laser-powered cinema experiences.

Aug 24, 2021 Cinemark and Cinionic Debut Laser Campaign to Moviegoers
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Cinionic, the Barco cinema joint venture, and Cinemark (NYSE: CNK) today announce their campaign to educate audiences about laser as part of the renewed and exclusive 10-year partnership to power all of Cinemark’s screens, representing nearly 6,000 screens across the globe, with the leading laser projection solutions by Cinionic. Most recently, Cinemark and Cinionic upgraded 24 locations in the Dallas-Fort Worth area to all-laser multiplexes marketed by the new laser campaign, offering audiences an elevated moviegoing experience in every auditorium.

Aug 17, 2021 Cinionic Comes to CinemaCon 2021 with an All-Laser Portfolio
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces its full line-up for CinemaCon 2021 as an official show sponsor. This year, Cinionic celebrates its recently announced all-laser portfolio, cinema services, and innovative solutions with a new home for its annual exhibition, Cinionic World.

Jul 1, 2021 B&B Theatres Elevate Grand Screen, Powered By CGS
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Cinionic, the world’s leading provider of laser cinema solutions, and B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations, announce their collaboration to enhance B&B’s premium large format Grand Screen, with the power of CGS.

Jun 24, 2021 muvi Cinemas Upgrades Premium XPERIENCE Now Powered By CGS
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Cinionic, the world’s leading provider of laser cinema solutions, has been selected by Saudi Arabia’s homegrown theater circuit, muvi Cinemas, to power its premium large format, XPERIENCE. Muvi selected Cinionic Giant Screen (CGS) to power more than 25 premium XPERIENCE auditoriums throughout the KSA.
More Barco News:
Sep 21, 2021 Barco Celebrates 100,000 Digital Cinema Projectors Production Milestone
Jun 9, 2021 Cinionic and Barco Celebrate Belgian Cinema Reopening
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Barco and Cinionic, the companies at the forefront of worldwide technology and solutions for cinema, join with audiences across Belgium to celebrate today’s reopening of the movie theaters in the country. Moviegoers return to a blockbuster line-up at the cinema after Belgian authorities announced the ability to reopen as of June 9, 2021.

Apr 12, 2021 New Agreement Between IMAX and Barco to Further Collaborate on Cutting-Edge Laser Light Source Technology Worldwide
Dec 18, 2019 Cinemark Partners with Cinionic for Barco Laser in 10-Year Worldwide Exclusive Agreement
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Cinionic, the Barco cinema joint venture illuminating more than half of the world’s movie theaters, announces an exclusive laser agreement with long-term strategic partner Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest movie exhibitors, operating more than 6,000 screens. During the 10-year deal, Cinionic will upgrade Cinemark’s chain with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The transformation of Cinemark’s fleet in the United States and Latin America into state-of-the-art, laser-powered entertainment destinations further solidifies both companies’ commitment to elevating the movie-going experience for global audiences.

Sep 12, 2019 Unilumin Collaborates with Barco to Expand its Global LED Display Business
Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.

Dec 9, 2018 PVR Cinemas and Cinionic Form Long-Term Alliance to Elevate Cinema Experience in India with Barco Projection
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PVR Cinemas, one of the largest and most premium film exhibition companies in India, today inked a long-term alliance with Cinionic, the Barco cinema joint venture.

Sep 26, 2018 EclairColor HDR Solution for Cinemas to Be Showcased in Deauville at the Annual Convention of French Theater Owners with Support from Cinionic
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CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group, ISIN: FR0011471291, TICKER: MAGIS, PME-PEA, TECH 40), today announced that it will be presenting its revolutionary EclairColor HDR cinema solution at this week’s Annual Convention of French Theater Owners (FNCF) in Deauville (France).

Aug 21, 2018 Theater Pole Pole Thrills Audiences with Barco Laser
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Japanese movie fans are in for a treat next time they visit the Pole Pole theater in Onahama: nine brand new Barco laser projectors will present movies in dazzling brightness and vibrant color.

Aug 13, 2018 Cineplex Renews with Barco Laser at Popular South Bank Brisbane Cinema
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Cinionic continues to lead the digital cinema renewal wave, deploying Barco projectors across the Australian continent. The latest is an exclusive deal with Cineplex, elevating movie showings with Barco Smart Laser projectors at the South Park Brisbane theater.
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