At CineEurope 2018, Cinionic, the Barco cinema joint venture,
and AMD, a high-performance chip designer and a leader in the discrete GPU market, will showcase the
world’s first multiplayer, Augmented Reality (AR) cinema lobby gaming applications aimed at creating
a new social adventure in theaters and other location-based entertainment venues.
The multiplayer experience represents the first time that digital cinema lobby signage combines with
multi-player augmented reality (AR) technology. Movie exhibitors can capitalize on this phenomenon
by outfitting their cinema lobbies with “mini attractions” that engage patrons in thrilling
entertainment before and after the feature presentation.
Location-based AR represents an exciting opportunity to offer moviegoers immersive and interactive
experiences not possible elsewhere.
Augmented Reality: towards 1.8b capable
devices by end of 2018
According to projections by Artillry, there were
half-billion AR-compatible smartphones by the end
of 2017, growing to 4.2 billion by 2020.
With Cinionic’s patent-pending solution for mixed reality venues that connect smartphones’ AR
apps to Digital Signage Infrastructures, theater owners can provide a one-of-a-kind “inclusive”
cinematic experience that family and friends can play together with no need for costly wearable
hardware or accessories besides the moviegoers’ mobile phones or tablets.
“We’re thrilled to power this new Mixed Reality Lobby Experience with
AMD’s industry-leading computing and graphics processors to create solutions
that immerse moviegoers into cinematic worlds where they can enjoy
memorable, interactive experiences.” Greg Patrick, Vice President Lobby Experience at Cinionic
The perfect entertainment vehicle for studio AR content delivery
An increasing number of Hollywood studios are embracing AR to provide moviegoers with new ways to
engage with their blockbuster movie content as well as create new revenue streams. Cinionic, along
with its technology partners including AMD, offers a turnkey solution that delivers inclusive, social AR
entertainment purpose-built for cinema lobbies, out of existing AR games and Apps. Moviegoers and
their family members can now participate in gaming experiences, select their preferred avatar and act
together in an immersive mixed reality Cinematic world.
Cinionic’s Mixed Reality solution, powered by the AMD Ryzen™ Threadripper™ CPU and Radeon™ Pro WX
9100 discrete GPU card, is built on its Lobby Experience technology platform. This integrates discrete
hardware, such as LCD displays and controllers, with its proprietary content management system
featuring original studio content – a Cinionic-exclusive. The solutions focus on boosting engagement
and dwell time in the lobby to drive consumer spend across the entire cinema footprint.
The CineEurope demo, located in the Coca Cola Lounge, features no less than 17 signage displays
powered simultaneously with real time rendered content to enrich the AR smartphone experience and
engage the full lobby audience into an immersive game play. “We are excited to collaborate with
Cinionic to fuel these rich, dynamic gaming applications that truly transform the cinema experience
from movie-watching to a full evening of multidimensional entertainment,” said Stephen Turnbull,
Director of Embedded Solutions at AMD. “The combination of our graphics expertise and powerful
compute capabilities from the AMD Ryzen and Radeon Pro product lines deliver the robust encoding
speeds and advanced image rendering features that bring a new level of reality to AR.”
Check it out at CineEurope!
Come and experience our AR solution in the Coca Cola Lounge and explore other Cinionic WOW
solutions from June 11 to 14 at CCIB Barcelona.
For more than 45 years AMD has driven innovation in high-performance computing, graphics and
visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter.
Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research
facilities around the world rely on AMD technology daily to improve how they live, work and play.
AMD employees around the world are focused on building great products that push the boundaries of
what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit
the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.
AMD, the AMD Logo, Ryzen, Radeon, and combinations thereof are registered trademarks of Advanced
Micro Devices, Inc.