Cinema Technology Jul. 17, 2019
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



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Kortrijk, Belgium—Jun 11, 2018

Cinionic and AMD Collaborate on Interactive, Augmented Reality Lobby Experiences

Moviegoers immerse themselves in virtual cinematic gaming worlds right in the theater lobby
At CineEurope 2018, Cinionic, the Barco cinema joint venture, and AMD, a high-performance chip designer and a leader in the discrete GPU market, will showcase the world’s first multiplayer, Augmented Reality (AR) cinema lobby gaming applications aimed at creating a new social adventure in theaters and other location-based entertainment venues. 

The multiplayer experience represents the first time that digital cinema lobby signage combines with multi-player augmented reality (AR) technology. Movie exhibitors can capitalize on this phenomenon by outfitting their cinema lobbies with “mini attractions” that engage patrons in thrilling entertainment before and after the feature presentation. Location-based AR represents an exciting opportunity to offer moviegoers immersive and interactive experiences not possible elsewhere.

Augmented Reality: towards 1.8b capable devices by end of 2018 According to projections by Artillry, there were half-billion AR-compatible smartphones by the end of 2017, growing to 4.2 billion by 2020. [1 

With Cinionic’s patent-pending solution for mixed reality venues that connect smartphones’ AR apps to Digital Signage Infrastructures, theater owners can provide a one-of-a-kind “inclusive” cinematic experience that family and friends can play together with no need for costly wearable hardware or accessories besides the moviegoers’ mobile phones or tablets. 

“We’re thrilled to power this new Mixed Reality Lobby Experience with AMD’s industry-leading computing and graphics processors to create solutions that immerse moviegoers into cinematic worlds where they can enjoy memorable, interactive experiences.”   Greg Patrick, Vice President Lobby Experience at Cinionic 

The perfect entertainment vehicle for studio AR content delivery 
An increasing number of Hollywood studios are embracing AR to provide moviegoers with new ways to engage with their blockbuster movie content as well as create new revenue streams. Cinionic, along with its technology partners including AMD, offers a turnkey solution that delivers inclusive, social AR entertainment purpose-built for cinema lobbies, out of existing AR games and Apps. Moviegoers and their family members can now participate in gaming experiences, select their preferred avatar and act together in an immersive mixed reality Cinematic world. 

Cinionic’s Mixed Reality solution, powered by the AMD Ryzen™ Threadripper™ CPU and Radeon™ Pro WX 9100 discrete GPU card, is built on its Lobby Experience technology platform. This integrates discrete hardware, such as LCD displays and controllers, with its proprietary content management system featuring original studio content – a Cinionic-exclusive. The solutions focus on boosting engagement and dwell time in the lobby to drive consumer spend across the entire cinema footprint. 

The CineEurope demo, located in the Coca Cola Lounge, features no less than 17 signage displays powered simultaneously with real time rendered content to enrich the AR smartphone experience and engage the full lobby audience into an immersive game play. “We are excited to collaborate with Cinionic to fuel these rich, dynamic gaming applications that truly transform the cinema experience from movie-watching to a full evening of multidimensional entertainment,” said Stephen Turnbull, Director of Embedded Solutions at AMD. “The combination of our graphics expertise and powerful compute capabilities from the AMD Ryzen and Radeon Pro product lines deliver the robust encoding speeds and advanced image rendering features that bring a new level of reality to AR.” 

Check it out at CineEurope! 
Come and experience our AR solution in the Coca Cola Lounge and explore other Cinionic WOW solutions from June 11 to 14 at CCIB Barcelona.

About AMD 
For more than 45 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages. AMD, the AMD Logo, Ryzen, Radeon, and combinations thereof are registered trademarks of Advanced Micro Devices, Inc. 

1 http://artillry.co/2017/10/12/arcore-arkit-4-25-billion-devices-by-2020/


Cinionic Contacts:
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Dana Block
 
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: cinionic@metropublicrelations.com
W: www.cinionic.com
 

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Photo Wim Buyens

Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s enhanced services and technology solutions provide compelling cinema experiences for today, future-proofed for tomorrow. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations. 
 
With more than 85,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic. 
 
Cinionic has offices in Belgium, United States, Hong Kong, and Mexico. Visit www.cinionic.com and follow us on Twitter,LinkedInFacebookor YouTube for more information.
Cinionic Directory page Cinionic Web Site
About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2018, we realized sales of 1.028 billion euro. We have a global team of 3,600 employees, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page

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More Cinionic News:
Jul 10, 2019 Cinionic Strikes Laser as a Service Deal with Omniplex Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces the strengthening of their strategic relationship with Ireland's largest multiplex cinema chain, Omniplex Cinemas, to upgrade an additional 29 theaters with Cinionic’s Laser as a Service (LaaS) solution, resulting in more than 40 upgraded laser locations for the chain. Through LaaS, Cinionic and Omniplex Cinemas will deliver an elevated, laser-driven and consistent movie-going experience for audiences across Ireland.

Jun 18, 2019 Cinionic Expands in Saudi Arabia with Fawaz Alhokair Group’s Muvi Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas.

Jun 18, 2019 Cinionic and Cineplexx Introduce the First All-Laser Theater Chain in Austria
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces a strategic relationship with Austrian cinema chain Cineplexx (Cineplexx Kinobetriebe GmbH) and CinemaNext, the European specialist in cinema exhibitor services, to power the first all-laser theaters in Austria.

Jun 17, 2019 Cineworld Group and Cinionic Strike 1,000+ Unit Deal to Roll Out Acclaimed Barco Laser Projectors to Theaters Worldwide
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces a significant expansion in its relationship with one of the world’s largest theater chains, Cineworld Group plc (LON:CINE), to continue delivering an elevated movie-going experience for audiences worldwide. Cinionic will illuminate Cineworld Group operated theaters in the U.S., EU and UK with enhanced services and award-winning portfolio of Barco laser projectors, including the newly launched Barco Series 4.

May 15, 2019 Cinionic Trusted with Growth, Cinema Laser Projection on the Rise in India with Miraj
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Cinionic announces a significant expansion in its relationship with one of India’s fastest growing theater chains, Miraj Cinemas, to continue delivering an unparalleled moviegoing experience for audiences across the country. Through this partnership, Cinionic will upgrade Miraj’s fleet of theaters with its premium solutions and award-winning portfolio of Barco Smart and Flagship Laser projectors.

Apr 4, 2019 Cinionic and Cinema 21 Enter A Smart Era of Projection with Barco Series 4
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Today at CinemaCon, Cinionic, the Barco, ALPD, and CGS cinema joint venture and Cinema 21 deliver 4K to audiences across Indonesia with an agreement for 50 SP4K-25 projectors - powering the chain’s new build and renewal strategy.

Apr 2, 2019 Cinionic Announces Worldwide Financing Options for Cinema Solutions
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions and CSI Leasing, Inc (CSI) one of the largest independent leasing companies, are pleased to announce a new financing program to service existing and future Cinionic customers around the world.

Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.

Mar 28, 2019 THX Launches World’s First THX Ultimate Cinema™ at Regency Westwood Village Theater
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THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced that the world’s first THX Ultimate Cinema at Regency Westwood Village Theatre will launch in spring/summer 2019.

Mar 4, 2019 Cinionic Returns to CinemaCon with Cinema Experiences for Today, Future-Proofed for Tomorrow
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with advanced services and technology solutions to enhance the movie-going experience, today announces its return to CinemaCon 2019 with its Cinionic World booth in the Neopolitan Ballroom of Caesars Palace.
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Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.

Dec 9, 2018 PVR Cinemas and Cinionic Form Long-Term Alliance to Elevate Cinema Experience in India with Barco Projection
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PVR Cinemas, one of the largest and most premium film exhibition companies in India, today inked a long-term alliance with Cinionic, the Barco cinema joint venture.

Sep 26, 2018 EclairColor HDR Solution for Cinemas to Be Showcased in Deauville at the Annual Convention of French Theater Owners with Support from Cinionic
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CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group, ISIN: FR0011471291, TICKER: MAGIS, PME-PEA, TECH 40), today announced that it will be presenting its revolutionary EclairColor HDR cinema solution at this week’s Annual Convention of French Theater Owners (FNCF) in Deauville (France).

Aug 21, 2018 Theater Pole Pole Thrills Audiences with Barco Laser
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Japanese movie fans are in for a treat next time they visit the Pole Pole theater in Onahama: nine brand new Barco laser projectors will present movies in dazzling brightness and vibrant color.

Aug 13, 2018 Cineplex Renews with Barco Laser at Popular South Bank Brisbane Cinema
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Cinionic continues to lead the digital cinema renewal wave, deploying Barco projectors across the Australian continent. The latest is an exclusive deal with Cineplex, elevating movie showings with Barco Smart Laser projectors at the South Park Brisbane theater.

Aug 8, 2018 Reel Cinemas Launches First Hotel Cinema in UAE with Cinionic
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Guests of the new avant-garde Rove Downtown hotel in Dubai will enjoy the latest movies in a stylish, casual-chic theater: Reel Boutique by Reel Cinemas at Rove Downtown. The best news for visitors? Reel Cinemas has selected Barco Laser projection to ensure that every movie scene features the best image quality!

Jun 13, 2018 Kinepolis Chooses Cinionic and Barco Laser Technology to Renew 300 Screens Through 2021
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Cinionic, the Barco cinema joint venture, will be the exclusive laser projection partner for Kinepolis, launching the replacement wave by outfitting hundreds of existing and new screens with Barco laser over the next three years across Western Europe and Canada.


Jun 5, 2018 Cinionic Showcases Innovative Cinema Experiences at CineEurope
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As the Official Technology Partner for CineEurope 2018, Cinionic is eager to present its exciting cinema experiences designed to delight a new generation of moviegoers. Representing a new cinema joint venture among Barco, ALPD and CGS, Cinionic combines innovative cinema technologies with unique and comprehensive service models to guarantee your peace of mind.

May 17, 2018 Guy Fieri’s Kitchen & Bar and Dine-In Cinema By Reel Cinemas Impresses Moviegoers with Barco Laser Projection
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Cinionic, the Barco cinema joint venture, has outfitted the Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club in Dubai, United Arab Emirates. A long-term partner with Barco, Reel Cinemas opened the first Barco all-Flagship Laser cineplex in the world with 22 auditoriums in The Dubai Mall in 2016. The following year, Reel Cinemas – Dubai Marina Mall was powered with the Barco projectors.
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