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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Recent News:
Jun 3, 2025 San Sebastián International Film Festival Underscores Arts Alliance Media's Ability to Safeguard Quality and Performance in New Case Study
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has been praised for facilitating time-saving content management while safeguarding quality and performance in a newly released case study featuring Lucas Iaccarino of San Sebastián International Film Festival (SSIFF), one of the most prestigious and longest-running film festivals in the world.

May 27, 2025 Arts Alliance Media’s Screenwriter Theatre Management System Selected to Support CineEurope 2025
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Motion Picture MovieWorks (MPM), a leading UK-based cinema technology integrator and official technical coordinator of CineEurope, has announced that AAM’s Screenwriter Theatre Management System (TMS) will manage content and scheduling at CineEurope for an eighth consecutive year.

May 7, 2025 Arts Alliance Media Unveils a Bold New Look to Producer with Dark Mode and Tablet-Ready Interface
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, has officially launched Producer’s most progressive visual update since deployment to reinforce its position as the world's leading Enterprise Theatre Management System (TMS).

Apr 2, 2025 Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical
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Arts Alliance Media (AAM), global leader in digital cinema software and support services, is proud to announce the winners of its inaugural client awards. These awards celebrate partners who have not only demonstrated outstanding use of AAM’s technology but who also embody the company’s mission: to empower global cinema exhibition in delivering exceptional moviegoing experiences.

Featured Cinema Items:
Photo: AAM Producer
AAM Producer

AAM Producer
Photo: AAM Producer
Enterprise Theatre Management System
With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations.
More Information:
http://www.artsalliancemedia.com/product?id=1
Photo: AAM Screenwriter
AAM Screenwriter

AAM Screenwriter
Photo: AAM Screenwriter
Theatre Management System
As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas.
More Information:
http://www.artsalliancemedia.com/product?id=2
Photo: AAM Lifeguard
AAM Lifeguard

AAM Lifeguard
Photo: AAM Lifeguard
Hardware Management System
In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application
More Information:
http://www.artsalliancemedia.com/product?id=3
Photo: AAM HeyLED
AAM HeyLED

AAM HeyLED
Photo: AAM HeyLED
Digital LED Cinema Screen Technology
Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen.
More Information:
http://www.artsalliancemedia.com/product?id=6



USHIO manufactures the highest-quality digital cinema projection bulbs available.

USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps.

USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Recent News:
Nov 12, 2024 Ushio Announces Appointment of Michael Phipps as New President and Chief Operating Officer at Christie
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Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie®, announced today the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.


Apr 4, 2023 Ushio Appoints Koji Naito as New Chairman and Chief Executive Officer of Christie
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie®, the leader in audio and visual technologies, today jointly announce the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.

Dec 9, 2018 New LUMINITY Series by USHIO Saves the Xenon Heyday Worldwide
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USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series.  LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours.

Aug 11, 2016 Ushio America Announces Partnership with Matex Controls
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Ushio America, Inc. is pleased to announce partnership with Matex Controls, leader in software development for Building Management System. Their unique Virtual Energy Management System (VEMS®) platform, designed specifically for cinema buildings in mind, offers energy savings of more than 25% over time. VEMS presents the new possibilities of their innovative method of saving energy in buildings, especially cinemas.

Featured Cinema Items:
Photo: USHIO Cinema Lamps
USHIO Cinema Lamps

USHIO Cinema Lamps
Photo: USHIO Cinema Lamps
Impress your audience
USHIO lamps offer great performance with an extremely long lifetime. The superior quality in brightness, contrast, color and sharpness on your cinema screen will constantly impress your audience. Our consistent performance and reliability are unmatched. That’s why huge majority of movie theaters around the globe already trust the USHIO products.
More Information:
https://www.ushio.com/products/cinema/



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors.
 
GDC's products and solutions meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Recent News:
Jun 25, 2025 GDC Technology Achieves Industry Milestone with CTP 1.4 HDR Certifications
GDC Technology Limited Logo
GDC Technology, a global leader in digital cinema solutions, is proud to announce that two of its cinema media servers have successfully achieved the CTP1.4 High Dynamic Range (HDR) certification from the Digital Cinema Initiatives (DCI) — the industry’s most trusted standard.

Jun 20, 2025 Nova Ciné Selects GDC Technology for Its New Premium Experience Cinema
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that the new cinema project, Nove Ciné, has selected the SR-1000 Standalone Integrated Media Block with a built-in cinema audio processor featuring CineCache 4TB, along with the company’s AIB-3000 16-channel cinema audio processor, to deliver the highest quality cinema audio experience possible.

Apr 2, 2025 Lotte and GDC Technology Strengthen Alliance with New Multi-Year Media Server Agreement
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GDC Technology Limited ('GDC'), a global leader in digital cinema solutions, today announced that Lotte Cinema has selected GDC's SR-1000 Standalone Integrated Media Block™ (IMB) for its comprehensive theatre upgrade program. The agreement covers the replacement of legacy systems and new installations across Lotte Cinema locations.

Apr 1, 2025 GDC AIB-3000 Transforms Cinema Audio
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that worldwide sales and commitments for its 16-channel cinema audio processor, AIB-3000, have shipped over 270 units since its introduction in 2024.

Featured Cinema Items:
Photo: Cinema Automation
Cinema Automation

Cinema Automation
Photo: Cinema Automation
GDC’s CA2.0 smart cinema solution not only automates your playback process from the SCL Mk2 live-streaming library server to one or each auditorium’s diskless SR-1000 media server but also allows exhibitors to fully automate the booth operations with a one-stop-shop solution by bundling with GDC’s four automation products designed for: 1. Power ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-automation/?u...
Photo: Cinema Media Servers
Cinema Media Servers

Cinema Media Servers
Photo: Cinema Media Servers
GDC manufactures and develops high-quality DCI-compliant digital cinema media servers fulfilling customers’ needs for the past 20 years. GDC partners with the most DCI-recognized cinema display technologies in the world including Barco, Cineappo, Christie, Sony, SHAPP/NEC cinema professional digital cinema projectors and Samsung Onyx Cinema LED ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-media-servers...
Photo: Cinema Enterprise Software
Cinema Enterprise Software

Cinema Enterprise Software
Photo: Cinema Enterprise Software
GDC leading digital cinema solutions provider develops different revolutionary enterprise solutions to streamline the cinema chain operations which include: TMS-2000 Theatre Management System is your comprehensive solution to manage content, digital cinema equipment, and more from a central location. TmsAware™ App allows you to monitor cinema o...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-enterprise-so...
Photo: Cinema Storage
Cinema Storage

Cinema Storage
Photo: Cinema Storage
GDC cinema storage solutions offer scalable storage options with different features that fit exhibitors’ various needs. You may choose to upgrade your existing cinema media server SR-1000 IMB with built-in CineCache™ 2TB. You may consider choosing larger storage with an external hard drive for movie DCPs including Portable Storage features up to...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-storage/?utm_...



When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.


Recent News:
Jun 18, 2025 Avatar: Fire and Ash
Barco Logo
Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.

Jun 17, 2025 Barco Unveils HDR by Barco Slate through 2025 and U.S. Expansion Plans
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Barco, the global leader in laser cinema, announced today the HDR by Barco slate through the end of 2025 alongside U.S. rollout plans that will rapidly increase the domestic footprint of the groundbreaking technology. Regal Cinemas, one of the initial exhibition circuits for Barco’s HDR format, is driving the expansion with a commitment for 20 domestic RPX screens by the end of 2025. Moviegoers can also expect additional HDR locations from Texas-based Alamo Drafthouse, which will bring the total number of HDR by Barco enabled theaters to over 30 by the end of 2025.

Jun 12, 2025 Angel Studios Presents SKETCH Feature Film and 2025 Slate in HDR By Barco at CineEurope 2025
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Angel Studios, in partnership with Barco, the global leader in laser cinema, will present an exclusive screening of the upcoming feature film SKETCH in HDR by Barco at this year’s edition of CineEurope.

May 29, 2025 HDR by Barco Sets Expansion Plans for Southern Asia
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Barco, the leader in laser-powered cinema solutions, and Qube Cinema, a global provider of end-to-end digital cinema technology, today announced a multi-year agreement for the deployment of HDR by Barco in premium auditoriums across India, Sri Lanka, and Bangladesh. 

Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco

HDR by Barco
Photo: HDR by Barco
HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4

Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade

Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...

Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.
Recent News:
Apr 23, 2025 ICTA Announces 2025 EMEA Award Winner for Best New Build Cinema of the Year: EMOTION Kino Monheim am Rhein (Germany)
ICTA Logo
The International Cinema Technology Association (ICTA) is proud to announce the first winner of its 2025 ICTA EMEA Awards: EMOTION Kino Monheim am Rhein, Germany, has been named Best New Build Cinema of the Year.

Mar 31, 2025 ICTA, Inter-Society, and The Cinema Foundation Celebrate the Inaugural Cinema Systems Summit
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The Inter-Society, the International Cinema Technology Association (ICTA), and The Cinema Foundation proudly welcome a capacity crowd to the fully booked inaugural Cinema Systems Summit, a groundbreaking event dedicated to the interconnected technologies that drive the modern moviegoing experience.

Jan 7, 2025 ICTA Unveils Winners of the Fourth Annual North America Cinema Awards
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The International Cinema Technology Association (ICTA), the leading global network of motion picture professionals, is thrilled to announce the winners of the Fourth Annual North America Cinema Awards (NACA), presented in partnership with Celluloid Junkie.

Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
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CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.

Shows & Events



ShowEast 2025 is scheduled to be held in Miami from September 15-18th at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.

ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind.

Recent News:
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 10, 2019 Women in Exhibition (WIE) Builds Momentum at ShowEast 2019
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Women in Exhibition (WIE) that launched during last month’s mid-western Geneva Convention, where founding members led a panel on women’s leadership, are excited to expand their industry outreach heading into this year’s ShowEast, October 14-17, 2019.    

Oct 26, 2018 CJ 4DPLEX Wins 2018 ShowEast “Innovator of the Year” for ScreenX
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CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.



CineEurope 2025, has been scheduled for June 16-19, 2025 in Barcelona. 

CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

Recent News:
Jun 16, 2025 Celebrating European Cinema at CineEurope 2025
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Phil Clapp and Laura Houlgatte, President and CEO respectively of UNIC – the International Union of Cinemas – have welcomed delegates at the opening ceremony of this year’s CineEurope.

May 28, 2025 Leonine Studios to Receive European Distributor of the Year Award at CineEurope 2025
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LEONINE Studios have been named as the recipient of the CineEurope 2025 “European Distributor of the Year Award”, to be presented during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.

Apr 17, 2025 Kinopolis to Receive Milestone Award at CineEurope 2025
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KINOPOLIS Management Multiplex GmbH has been named as the recipient of the CineEurope 2025 “Milestone Award”, recognising its enduring legacy and transformative impact on German and European cinema exhibition. The award will be presented to Dr. Gregory Theile, Managing Partner of Kinopolis, during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.

May 6, 2024 Kinepolis to Receive 2024 Milestone Award
CineEurope 2025 Logo
KINEPOLIS Group NV, the Belgian company operating 109 cinemas and 1,131 screens worldwide, has been named as the 2024 recipient of the CineEurope Milestone Award, given in recognition of its outstanding accomplishments within European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 20 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.



CineAsia 2025 has been scheduled for Dec 8-11, 2025 in Bangkok.  

The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  

Recent News:
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.

Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
Barco Logo
CineAsia 2025 Logo
The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.

Feb 6, 2020 Cineasia Reclaims Bangkok as Site for Cineasia 2020
CineAsia 2025 Logo
The Film Expo Group is pleased to officially announce that CineAsia is relocating to Bangkok, Thailand from 7-10, December, 2020. The venue will be the Royal Paragon Halls at the Siam Paragon Mall with screenings and presentations at the Paragon Cinema.

Jul 24, 2019 Dinh Thi Thanh Huong to Receive Distributor of the Year at CineAsia 2019
CineAsia 2025 Logo
Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Media and Entertainment JSC will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt in Hong Kong.


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Dubai—Oct 16, 2018

Middle East Set to Add 500 Cinema Screens in 3-5 Years as Mena Cinema Forum Gears Up to Host 450 Delegates

Number of cinema screens in the Middle East set to jump 38.4 percent to 1,800 in the next 3-5 years, up from 1,300 currently
Photo Amer Bin Ahmed, Managing Director, Knauf, Middle East and India
  • Middle East region will see the addition of 500 new cinema screens in the next 5 years
  • The Middle East region currently hosts 1,300 cinema screens
  • The first-ever MENA Cinema Forum to be held at Grand Hyatt hotel in Dubai – to be participated by 45 speakers and experts, 450 delegates and 90 sponsors 
The number of cinema screens is set to jump 38.4 percent to 1,800 in the Middle East and North Africa (MENA) region in the next 3-5 years, up from 1,300 at present, according to a research by PriceWaterhouseCooper (PWC), one of the world’s leading professional services firms and the Knowledge Partner of the MENA Cinema Forum.
 
“There are around 1,300 cinema screens in the MENA region and the number is growing,” said Dr. Martin Berlin, Partner and Global Deals Real Estate Leader at PWC. “We expect 500 new cinema screens to be set up in the MENA region and the majority will be in Saudi Arabia.
 
The number of cinema screens has crossed 150,000 globally, including about 50,000 in China and more than 45,000 in the United States – the world’s two biggest cinema markets. China is expected to have over 60,000 cinema screens by 2020, making it the world's largest film market, according to the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).
 
Although the number of cinema screens in the MENA region remains way too low, the growth potential, however, remains very high.
 
“The biggest opportunities will come from the opening of the Saudi market, followed by the opportunity from sophisticated pricing mechanisms where cinema operators offer price differentiations based on particular timings and days – to help increase box office revenues. Additionally, premium screening is another way of optimising revenues,” Dr. Martin Berlin said.
 
There are just 23 screens per million Chinese, compared to 125 per million in the U.S., according to IHS Markit, a London-based market researcher.
 
The PWC research, to be released at the inaugural two-day MENA Cinema Forum – the first ever business conference of its kind for the regional market will be held at the Grand Hyatt from October 28-29 – will offer a detailed research on the current situation and future growth potential of the cinema industry in the Middle East and North Africa (MENA) region.
 
The expansion of the region’s cinema screens and the industry’s evolution provides massive opportunities – many of which will be addressed at a MENA Cinema Forum.
 
More than 45 speakers will discuss cinema-related issues – challenges and opportunities – in front of an audience of 450 industry professionals, businessmen, over 90 sponsors and delegates from 45 countries across the world.
 
Leila Masinaei, Managing Director of GM Events, organiser of the MENA Cinema Forum, said, “The 38.4 percent additional cinema screens will help the entertainment market to grow faster as additional capacities will be high enough to meet the growing demand that is expected to come from Saudi Arabian market.
 
“The recent liberalisation and reform initiatives in Saudi Arabia have opened up a lot of opportunities for industry that will see the biggest boom in the entertainment and cinema industry. Saudi Arabia will soon emerge as the fastest growing market for entertainment.”
 
More than US$3.54 billion investment in cinema screens across the Gulf is expected to help the region’s cinema industry expand manifold following Saudi Arabia’s historic decision to open up the sector 35 years after cinemas were banned in the Kingdom.
 
P.V. Sunil, Managing Director of Carnival Cinemas said, “Carnival is an emerging group and after attaining a significant screen-count in India, we have started our overseas business in Singapore (in 2016) and by the year end we will have over 100 screens in MENA region.”
 
He said, the aim is to provide entertainment for all globally. In India, Carnival Cinemas has a strong presence in Tier II and III cities along with metro and Tier I cities.
 
“We are planning to replicate the same model here as well by taking the world class cinema experience to all possible locations including smaller cities and even labor camps. Simultaneously there will be an organic development plan also and we have already selected few locations for that,” Sunil said.
 
“Our goal is to provide 360 degree entertainment solutions in the sphere of production, distribution and exhibition. Our content strategy will involve promoting Indian content as we have developed great partnerships with leading studios and production houses accompanied by Hollywood and regional GCC content. We are strengthening our businesses by delivering to audiences the industry's best cinematic experience.”   
 
Debbie Stanford-Kristiansen, CEO of Novo Cinemas, said, “We currently have 118 screens across UAE and Bahrain in 11 locations with a total of 18208 seats. We will open a significant number in the coming three years across UAE, Bahrain and of course KSA.
 
“We are already committed to a number of exciting projects and looking at more growth opportunities in the coming 3-5 years as well.
 
“The Middle East cinema market is doing very well, resilient because of the price point, but still very affordable family entertainment even during tough times. However, it all comes down to content, if we have great content then customers will come to watch the movies.
 
“This is a great opportunity for all exhibitors, although to be sustainable we believe the current ticket pricing will need to come down, cinema needs to open for the majority not just a privileged few and therefore pricing needs to be affordable.”
 
Knauf Middle East, a major player in the supply of cinema systems, is optimistic about the growing prospects of its business in the GCC.
 
“We have been very active doing major projects in KSA for many years and are looking forward to bringing our expertise to KSA,” Amer Bin Ahmed, Managing Director, Knauf, Middle East and India, said.
 
“We have experience in installing over 200 cinema projects across the Middle East including UAE, Oman, Kuwait, Bahrain and Qatar. Knauf has a specialized technical team for the cinema segment to design and specify tailor made solutions. Our products and systems are fully tested and certified to the highest standards ASTM, DIN, ENBS
 
“Cinema projects are technically challenging therefore we ensure cinema projects are technically challenging therefore we offer full support from design stage, right through to completion.  Our dedicated team works with the necessary contractors and the consultants to ensure the acoustic performances are achieved.
 
“The correct detailing and installation of our systems is also paramount to ensure there will be no delays and loss to the developer,” he said.
 
Knauf has a manufacturing facility in the UAE to support and meet the demands of the GCC market. “Our strategically placed manufacturing plant and research and development in UAE makes us a logical choice for our KSA customers,” he said.
 
Eranna Yekbote, Chief Architect of Era Architects, who designed more than 1,200 cinema screens in the last 19 years, said, “Out of these, about 400 screens are in the MENA region and we have about 250 screens from 30 projects in pipeline on our drawing boards in office.
 
“MENA region has always been fast growing cinema industry with bigger scale of shopping malls with large cinema formats coming in and now with KSA opening its door for cinemas. It gives good business opportunity for all the people in this industry.”
 
Some of the key topics that will be tackled at the MENA Cinema Forum include the transition through digital disruption and the economic impact of the growing cinema industry as well as the effect of the Saudi Cinema market across the region.
 
MENA Cinema Forum, the only dedicated industry conference on cinema, will screen premiers for VIPs and delegates at exclusive screenings during the two-day conference that will also feature some of the biggest names in the global film industry.
 
The eventful conference will be full of activities including workshops, break-out meetings, site visits and major announcements.


Media Gallery
Photo Amer Bin Ahmed, Managing Director, Knauf, Middle East and India
Photo Leila Masinaei, Managing Partner – Great Minds Event Management

About MENA Cinema Forum: The MENA Cinema Forum is the only largest cinema convention in the MENA region. The forum is designed to support the evolution of the industry through featuring the latest from global and regional content from leading studios, regional projects and plans, technological and technical advancements and best practices in next generation of customer experience and engagement, through a mixture of various mediums.
The inaugural edition gathered over 650 experts from 45 countries from across the cinema industry supply chain. The 2019 edition will build on the inaugural edition and will include a several studio product presentations, special film screenings and premiers, a 3-day conference, dedicated presentations, product demos, workshops, and so much more. The event will conclude with the first ever MENA Cinema Awards ceremony which will honor the best in Hollywood, Bollywood and Arab Cinema, as well as the best regional exhibitors and distributors.
 
For more information please visit https://bit.ly/2k8Yj7v or call on 97145687800 or email us at [email protected]
MENA Cinema Forum Directory page

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