Cinema features 12 screens, introducing luxury GOLD concept and IMAX® with Laser to the Kingdom
VOX Cinemas on track to open 110 screens in the Kingdom by end-2019
Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia today opened its first VOX Cinemas multiplex in Jeddah. The ceremony was honoured with the presence of government officials, including the Chief Executive Officer of the General Commission for Audiovisual Media, Bader Al Zahrani, and the executive teams of both VOX Cinemas and Red Sea Mall.
In 2018 VOX Cinemas announced its plan to develop 600 screens over five years and today confirmed that 110 screens will be operational in KSA by the end of 2019. Moreover, three new cinemas will open in Riyadh within the first quarter of 2019. In addition to the Red Sea Mall Jeddah, VOX Cinemas is planning to launch its exceptional experiences in Al Qasr Mall, The Roof and Kingdom Tower. As part of its promise to bring the movie experience to all its fans in Saudi, the exhibitor has committed to rolling out its offering in 10 cities across the Kingdom, including Dammam and Tabuk.
Commenting on today’s opening, Khaled El Chidiac, Acting Chief Executive Officer at Majid Al Futtaim Ventures said: “We are proud to bring a historic milestone to Jeddah in the form of our new VOX Cinemas multiplex at Red Sea Mall. We are confident that our partnership with Red Sea Mall will contribute to attracting a large audience to these experiences and support our success. The city is internationally recognised for its strong heritage in art and culture. Today’s cinema opening brings another aspect of cultural entertainment to residents and visitors.”
This announcement marks another major milestone for the company that is delivering on its commitment to bring world-class entertainment to cities across the Kingdom. It is the latest step in VOX Cinemas’ SAR 2 billion investment plan and a major pillar of a total SAR16 billion investment Majid Al Futtaim is making into Saudi Arabia’s retail and leisure sectors.
Located at Red Sea Mall, the seating capacity of the cinema exceeds 1,400 seats and offers experiences for every kind of movie fan. It is home to Saudi’s first IMAX® cinema featuring IMAX with Laser, IMAX’s ground-breaking, next generation 4k laser projection and 12-channel sound system. It provides audiences with strikingly crystal-clear and vivid images and powerful, immersive sound to suspend disbelief when experiencing today’s biggest blockbusters.
The new multiplex at the Red Sea Mall will also feature three GOLD screens, a unique luxury experience combining cinema and gourmet food. The menu has been developed especially for the Saudi market and offers classic cinema favourites and popular Middle Eastern flavours with a fine dining twist. Movie goers with young children can opt for KIDS, a family friendly concept with brightly coloured cinema interiors and playrooms. While everyone can enjoy the Nutella Bar serving the world’s most popular chocolate spread.
VOX Cinemas aims to replicate the success it has achieved with its multiplex in Riyadh Park, which has seen record occupancy levels. Opening films at its location at Red Sea Mall include Bumblebee, Aquaman, El Badla, How to Train Your Dragon: The Hidden World and Spiderman: Into the Spider-Verse. Tickets can be booked at www.voxcinemas.com