Cinema Technology Jan. 29, 2023
Register & Log in
X
Sponsors



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

Shows & Events


# 1941 RCA

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
Las Vegas—Apr 3, 2019

Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry

Partnership upgrades the premium movie-going experience with a projection system designed with technologies poised to change the future of filmmaking
Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them. 
 
To accomplish this, specific to the field of projection, Huaxia Film has entered into strategic partnership agreements with Christie Digital Systems Inc. (“Christie”) and Hong Kong-based GDC Technology Limited (“GDC”) to co-develop a projection system for advanced-format movies. This Cinity Cinema System is unique in being designed to project 120fps High Frame Rate (HFR) movies. It will also encompass current and emerging advanced cinema technologies, including 4K, 3D, High Dynamic Range (HDR for contrast ratios), Wide Color Gamut (WCG) and Immersive Sound. 
 
Technology iteration vs. industry upgrading: advanced-format movies are an irresistible trend
From silent movies to the introduction of sound, black-and-white movies to color and 35-mm film to digital, each advancement in movie technologies accelerated the evolution and success of the industry. Upon completion from film to digitization across the world, movies are being further improved with modern, advanced technologies. The Cinity Cinema System from Huaxia Film will combine a variety of advanced technologies such as 4K, 3D, HFR, HDR, WCG and Immersive Sound to deliver the highest specifications and best possible movie presentation in the movie projection era. 
 
“The industry has made some successful efforts in shooting and post-production of advanced-format movies, and developed some preliminary solutions,”said Fu Ruoqing, Chairman of Huaxia Film. “At present, technical challenges along the industry chain are mostly linked to projection. With the application of HFR and other technologies as the bottleneck. By entering into strategic partnerships with Christie and GDC Technology, Huaxia Film will work closely with them to remove this bottleneck and develop the Cinity Cinema System, thus driving innovation and upgrading of the advanced-format movie industry with technological breakthroughs in the field of projection. By combining art with technology, we will deliver more forms of artistic presentation to the shooting and production processes to improve movie production, create a differentiated and high-end market, and keep movies alive and competitive.” 
 
Leveraging high technologies to deliver an unprecedented movie going experience
Each revolution in the film industry is aimed at improving the movie-viewing experience. The Cinity Cinema System that incorporates a variety of modern high technologies will deliver clearer images, truer to real-world colors, smoother motions, more life-like high-speed actions, more immersive sound, and therefore a more immersive movie-viewing experience to the audience. 
 
“For more than half a century, Christie’s business and technology innovations have led the industry, and with these announcements, we are proud to participate in the latest, seminal improvement to the film industry,” said Jack Kline, long-time Chairperson, CEO & President, Christie. “Christie will provide world-class digital projection technologies and services for the Cinity Cinema System, which will allow cinemas to show commercial movies in a seamless advanced format encompassing 4K, 3D, 120fps HFR, HDR, WCG and Immersive Sound to deliver an unprecedented movie-viewing experience, to the delight of global audiences.”
 
To facilitate the adoption of the Cinity Cinema System, Huaxia Film will create a Cinity Film Lab to combine filming, post-production and distribution of superior, immersive film-viewing experiences. The company will invite various organizations and famous filmmakers around the world to participate in the construction of the Lab as well as film-making. At CinemaCon, it has invited some internationally renowned film directors to serve as consultants for the Cinity Film Lab, who will help Huaxia to conduct various tests and research projects, aimed at developing talents for shooting and post-production of advanced-format movies. In addition, the company is planning to invest in the production of advanced-format movies and support related organizations, as well as teams to deliver superior advanced-format movies that exemplify profound thoughts, exquisite arts and sophisticated technologies, thus attracting more people to cinemas. 
 
Opening a new channel for international cultural exchanges through advanced-format movies
Movies are not only a comprehensive form of artistic presentation that carry cultural connotations and values, but also, and more importantly, a critical medium for cultural exchanges between different countries. Huaxia Film will start mass production of the Cinity Cinema System, and promote and run it throughout the world, to initiate and enhance these cultural overtures.
 
“GDC is committed to providing superior solutions for the global cinema chains,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “By working with Huaxia Film and Christie, we will launch advanced-format movies, their technologies and projection approaches across the world to promote exchanges of these films between different regions, and open a new channel for international cultural interactions and exchanges through these films. We are full of hope and expectations for this partnership.” 
 
The Cinity Cinema System is expected to be launched in August, 2019 with the first 100, dual-projection systems to be installed in cinemas across mainland China, Hong Kong, Macao and Taiwan, with additional systems to be installed worldwide later on.



Christie Contacts:
Media Relations:
Carmen Robert
(519) 593-3588
Carmen.Robert@christiedigital.com


GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
Contact Us


Media Gallery

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Logo: GDC Technology Limited
About GDC Technology Limited:
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS:XTM object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, Supra 4.0 high-gain and high-contrast screen, post-production service, Electronic Delivery System (EDS). 
GDC Technology Limited Directory page GDC Technology Limited Web Site
About Huaxia Film Distribution Co., Ltd.: Founded on August 8, 2003 as a large film company covering the entire industry chain, Huaxia Film Distribution Co., Ltd. (Huaxia Film) is committed to operating its core business of film distribution and ancillary businesses of film development, cinema chain management, cinema development, screening supervision and advertising, and developing new businesses such as international exchanges and cooperation and high technologies of film. In the meanwhile, the company keeps developing new distribution channels such as the campus cinema chain and alliance of art films. Huaxia Film Distribution Co., Ltd. Directory page

Share This Page

More Christie News:
Dec 27, 2022 Hayden Orpheum Picture Palace chooses Christie RGB pure laser projection for its iconic auditorium
Christie Logo
Christie®, a global leader in digital cinema technologies, is pleased to announce that Hayden Orpheum Picture Palace, one of the most beloved heritage cinemas in Australia, has chosen its state-of-the-art RGB pure laser projection system for the iconic auditorium – The Orpheum.

Dec 15, 2022 First European CINITY Cinema System Installations Ready for Immersive Avatar: the Way of Water Screenings
Christie Logo
A trio of European cinemas has installed the CINITY Cinema System allowing moviegoers to see Avatar: The Way of Water in superb clarity. The CINITY Cinema System, developed over a three-year period by CINITY, in collaboration with Christie®, offers creative blending of 4K, 3D, high brightness, high frame rate, high dynamic range, and wide color gamut display capabilities, paired with immersive sound.

Dec 9, 2022 Christie Demonstrates CINITY Cinema System at CineAsia 2022
Christie Logo
Christie®, a global leader in digital cinema presentation technologies, is pleased to have conducted demonstrations of the award-winning CINITY Cinema System at CineAsia 2022, which took place in Hall 8 of Icon Cineconic, True Icon Hall, Bangkok.

Dec 6, 2022 Major Cineplex Chooses Christie RGBe Series Laser Projectors to Deliver Outstanding Visuals on Smaller Screens
Christie Logo
Christie® is pleased to announce that Major Cineplex, the largest movie theatre operator in Thailand, has chosen its high-value RGBe Series laser projection system for deployment in smaller auditoriums across its circuit.

Dec 5, 2022 Christie Adds to its Lineup of RealLaser Cinema Projectors with Two New High Efficiency RGB Models and A New Xenon Workhorse
Christie Logo
Christie®, a global leader in digital cinema projection and audio technologies announces the addition of three new cinema projectors for boutique and mid-sized theatres.

Dec 1, 2022 Hemisfèric Redefines the Cinema-Going Experience with Christie CP4450-RGB
Christie Logo
The Hemisfèric, part of the cultural and scientific complex at the City of Arts and Sciences in Valencia, Spain, recently installed a Christie® CP4450-RGB pure laser cinema projector in its main theatre - the biggest of its kind in Spain, with a concave dome screen covering 900 square meters (9687 square feet) and 24 meters (79 feet) in diameter.

Nov 28, 2022 Christie to Showcase Widest Range of Cinema Solutions at CineAsia 2022
Christie Logo
Christie® is pleased to showcase its industry-leading cinema solutions designed to meet the needs of every screen size at CineAsia 2022, taking place for the first time in Thailand from December 5-8 at True Icon Hall, Bangkok.
More GDC Technology Limited News:
Dec 8, 2022 Sales of GDC SR-1000 Exceed Expectations Despite the Supply Chain Issue
GDC Technology Limited Logo
GDC Technology Limited (GDC), a leading global provider of digital cinema solutions, announced today that cumulative global shipments for its SR-1000 Standalone Integrated Media Block™ are on track to exceed its 2022 forecast despite the supply chain issue.

Dec 7, 2022 PVR Cinemas Selects GDC to Upgrade Cinema Technology
GDC Technology Limited Logo
India’s leading multiplex chain, PVR Cinemas (PVR) today announced that it has signed one of the largest agreements announced at CineAsia 2022 with GDC Technology Limited (GDC), a leading global provider of digital cinema solutions.

Dec 7, 2022 INOX Announces Equipment Upgrades with GDC Technology
GDC Technology Limited Logo
India’s leading multiplex chain, INOX Leisure Ltd (INOX) today announced that it has signed an agreement with GDC Technology Limited (GDC), a leading global provider of digital cinema solutions, for upgrading its projection and sound systems to the latest digital cinema media server and audio technology.

Dec 7, 2022 GDC Technology is Ahead of Schedule in Preparing Cinemas for Immersive Audio Bitstream Standard
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that the company’s immersive audio bitstream (IAB) solution developed for its SR-1000 Standalone Integrated Media Block™ has been successfully integrated with over 100 cinema screens worldwide.

Dec 6, 2022 GDC LPU-1000 LED Player Unit Sales Reach Major Milestone
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today the worldwide sales and commitments of its LPU-1000 LED Player Unit which directly interfaces to power the Samsung Onyx LED Cinema Screen has exceeded 100 units.

Dec 6, 2022 Cinema Owners Worldwide Embrace GDC Media Server with Cinema Audio Processor
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today the company’s SR-1000 IMB with the capability to process 5.1 and 7.1 surround sound, announced in April at CinemaCon 2022, is now deployed in over 500 cinema screens worldwide.

Dec 5, 2022 GDC Technology Named Official Presenting Sponsor of CineAsia 2022
GDC Technology Limited Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that they have signed an agreement with Film Expo Group to amplify its participation at CineAsia 2022.
More Huaxia Film Distribution Co., Ltd. News:
Aug 24, 2021 Digital Cinema Pioneer and Former Christie Chairman, President and CEO Jack Kline To Promote CINITY, the New Generation of Premium Large Format Cinema
Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
Christie Logo
Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

©Copyright 2003 - 2023 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner