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GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Las Vegas—Apr 3, 2019

Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry

Partnership upgrades the premium movie-going experience with a projection system designed with technologies poised to change the future of filmmaking
Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them. 
 
To accomplish this, specific to the field of projection, Huaxia Film has entered into strategic partnership agreements with Christie Digital Systems Inc. (“Christie”) and Hong Kong-based GDC Technology Limited (“GDC”) to co-develop a projection system for advanced-format movies. This Cinity Cinema System is unique in being designed to project 120fps High Frame Rate (HFR) movies. It will also encompass current and emerging advanced cinema technologies, including 4K, 3D, High Dynamic Range (HDR for contrast ratios), Wide Color Gamut (WCG) and Immersive Sound. 
 
Technology iteration vs. industry upgrading: advanced-format movies are an irresistible trend
From silent movies to the introduction of sound, black-and-white movies to color and 35-mm film to digital, each advancement in movie technologies accelerated the evolution and success of the industry. Upon completion from film to digitization across the world, movies are being further improved with modern, advanced technologies. The Cinity Cinema System from Huaxia Film will combine a variety of advanced technologies such as 4K, 3D, HFR, HDR, WCG and Immersive Sound to deliver the highest specifications and best possible movie presentation in the movie projection era. 
 
“The industry has made some successful efforts in shooting and post-production of advanced-format movies, and developed some preliminary solutions,”said Fu Ruoqing, Chairman of Huaxia Film. “At present, technical challenges along the industry chain are mostly linked to projection. With the application of HFR and other technologies as the bottleneck. By entering into strategic partnerships with Christie and GDC Technology, Huaxia Film will work closely with them to remove this bottleneck and develop the Cinity Cinema System, thus driving innovation and upgrading of the advanced-format movie industry with technological breakthroughs in the field of projection. By combining art with technology, we will deliver more forms of artistic presentation to the shooting and production processes to improve movie production, create a differentiated and high-end market, and keep movies alive and competitive.” 
 
Leveraging high technologies to deliver an unprecedented movie going experience
Each revolution in the film industry is aimed at improving the movie-viewing experience. The Cinity Cinema System that incorporates a variety of modern high technologies will deliver clearer images, truer to real-world colors, smoother motions, more life-like high-speed actions, more immersive sound, and therefore a more immersive movie-viewing experience to the audience. 
 
“For more than half a century, Christie’s business and technology innovations have led the industry, and with these announcements, we are proud to participate in the latest, seminal improvement to the film industry,” said Jack Kline, long-time Chairperson, CEO & President, Christie. “Christie will provide world-class digital projection technologies and services for the Cinity Cinema System, which will allow cinemas to show commercial movies in a seamless advanced format encompassing 4K, 3D, 120fps HFR, HDR, WCG and Immersive Sound to deliver an unprecedented movie-viewing experience, to the delight of global audiences.”
 
To facilitate the adoption of the Cinity Cinema System, Huaxia Film will create a Cinity Film Lab to combine filming, post-production and distribution of superior, immersive film-viewing experiences. The company will invite various organizations and famous filmmakers around the world to participate in the construction of the Lab as well as film-making. At CinemaCon, it has invited some internationally renowned film directors to serve as consultants for the Cinity Film Lab, who will help Huaxia to conduct various tests and research projects, aimed at developing talents for shooting and post-production of advanced-format movies. In addition, the company is planning to invest in the production of advanced-format movies and support related organizations, as well as teams to deliver superior advanced-format movies that exemplify profound thoughts, exquisite arts and sophisticated technologies, thus attracting more people to cinemas. 
 
Opening a new channel for international cultural exchanges through advanced-format movies
Movies are not only a comprehensive form of artistic presentation that carry cultural connotations and values, but also, and more importantly, a critical medium for cultural exchanges between different countries. Huaxia Film will start mass production of the Cinity Cinema System, and promote and run it throughout the world, to initiate and enhance these cultural overtures.
 
“GDC is committed to providing superior solutions for the global cinema chains,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “By working with Huaxia Film and Christie, we will launch advanced-format movies, their technologies and projection approaches across the world to promote exchanges of these films between different regions, and open a new channel for international cultural interactions and exchanges through these films. We are full of hope and expectations for this partnership.” 
 
The Cinity Cinema System is expected to be launched in August, 2019 with the first 100, dual-projection systems to be installed in cinemas across mainland China, Hong Kong, Macao and Taiwan, with additional systems to be installed worldwide later on.



Christie Contacts:
Media Relations:
Carmen Robert
(519) 593-3588
Carmen.Robert@christiedigital.com


GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com

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Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Logo: GDC Technology Limited
About GDC Technology Limited:

Founded in 1999, GDC Technology Limited (‘GDC’) is a leading global digital cinema solutions and service provider with a history of introducing innovative solutions designed from collaboration with its exhibition, distribution and technology partners. GDC has the largest installed base of cinema media servers and theatre management systems in Asia and the second largest globally. One out of three cinemas in the world relies upon a GDC product for daily operations.

Since its inception, GDC has been recognized by nationally and internationally renowned industry-related associations and organizations for innovations that have contributed significantly to enhance the moviegoing experience. Recent awards and industry recognition include the “Digital Cinema Report Catalyst Award” for the best new technology introduced at CinemaCon in 2016, 2017, 2018 and 2019, and the “Technology Innovator of the Year” award from CineAsia in 2016. Additionally, GDC’s theatre management system and Cinema Automation CA2.0 have been awarded the “Innovative Technology of the Year” by Big Cine Expo in 2017 and 2019 respectively. In 2020, GDC partnered with Appotronics to develop the company’s first DCI-compliant laser projection system -  the Espedeo Supra-5000 which received the prestigious Red Dot Design Award. Espedeo Supra-5000   is small, light and quiet enough to mount inside a cinema’s auditorium without a hush box and exhaust fan and perfect for other venues such as a home, hotel or yacht.

Headquartered in Hong Kong, GDC holds 35 patents in US and China and has established a global market presence with 13 offices and 38 local service centers* around the world. 

GDC Technology Limited Directory page GDC Technology Limited Web Site
About Huaxia Film Distribution Co., Ltd.: Founded on August 8, 2003 as a large film company covering the entire industry chain, Huaxia Film Distribution Co., Ltd. (Huaxia Film) is committed to operating its core business of film distribution and ancillary businesses of film development, cinema chain management, cinema development, screening supervision and advertising, and developing new businesses such as international exchanges and cooperation and high technologies of film. In the meanwhile, the company keeps developing new distribution channels such as the campus cinema chain and alliance of art films. Huaxia Film Distribution Co., Ltd. Directory page

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More Christie News:
Apr 8, 2021 Aquarium of the Pacific Adds Versatility to Theater with Christie RGB Pure Laser Cinema Projector
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The Honda Pacific Visions Theater, the centerpiece of the Aquarium of the Pacific’s 2019 expansion, was recently outfitted with a Christie® RGB pure laser cinema projector. The Christie CP4330-RGB projector allows the Aquarium to showcase a range of content, including DCI-compliant films, and media developed by the Aquarium.

Mar 15, 2021 Venice Cinemas Chooses Christie’s Projection and Content Management Solutions for its Upgraded Multiplex in Taiwan
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Christie® is pleased to announce that Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City.

Feb 2, 2021 CCM Cinemas Introduces Costa Rica’s First RealLaser Cinema Projector
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The Costa Rican cinema chain CCM Cinemas has opened the country’s first movie theatre equipped with a RGB pure laser projector. The cinema, located at Plaza Occidente multiplex in San Ramón, the country’s second largest city, has installed a Christie® CP2315-RGB projector, as well as Christie Vive Audio™ speakers and Dolby Atmos™. The installation was carried out by the systems integrating company Vidicom.

Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.
More GDC Technology Limited News:
Nov 4, 2020 GDC Celebrates Two Decades of Innovation at CineAsia 2020 On-line Conference
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that it will showcase its Red Dot award-winning Espedeo™ Supra-5000 RGB Plus laser phosphor cinema projector at this year’s CineAsia 2020 On-line Trade Show and Conference, held virtually on November 4 and 5.

Aug 27, 2019 GDC Technology Showcases Its Award-winning Products at Big Cine Expo 2019
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that it will showcase the Catalyst Award-winning Best New Technology of CinemaCon 2019 and other new products at this year’s Big Cine Expo, held from August 27 to 28 at the Bombay Exhibition Center.

Aug 6, 2019 CJ 4DPLEX and GDC Partnering to Expand 4DX and ScreenX Across Latin America
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CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today a new partnership agreement with GDC Technology, where the two companies will work to identify new opportunities for ScreenX and 4DX to expand the companies’ exhibition network across Latin America. This alliance will bring a realistic innovative movie-going experience like no other to a much broader audience in Latin and Central America.

Jul 23, 2019 Grand Cinema Sunshine Installs GDC Future-Proof Cinema Automation 2.0 System
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that Grand Cinema Sunshine is the first cinema owned by Sasaki Kogyo Co. Ltd. to deploy the innovative Cinema Automation 2.0 (CA2.0) and SR-1000 Standalone Integrated Media Block™ with CineCache™ designed to fully automate workflow in a cinema multiplex while offering movie-goers much more content with an advanced central media server capable of storing, managing and streaming thousands of movies.

Jun 18, 2019 Czech Republic Cinema Installs First Award-winning GDC Cinema Automation 2.0 Solution in Europe
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that Golden Apple Cinema in Czech Republic is the first cinema in Europe to fully automate its workflow with GDC’s Cinema Automation 2.0 Solution (CA2.0) and SR-1000 Standalone Integrated Media Block™ with CineCache™ along with its PMA-1200 Power Management Adapter and QMS-1000 Quality Management System.

Jun 18, 2019 GDC Technology Showcases Its Award-winning Products at CineEurope 2019
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that it will showcase the Best New Technology of CinemaCon and other new products at this year’s CineEurope, held from June 17 to 20, 2019 at the CCIB.

Jun 18, 2019 GDC Technology, Golden Screen Cinemas Partner to Launch GoGoCinema
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today at CineEurope 2019 that it signed a Memorandum of Understanding (MoU) with Golden Screen Cinemas Sdn. Bhd. (‘GSC’) to launch GOGOCINEMA™, its Cinema-On-Demand platform.  GoGoCinema is an intuitive and easy-to-use digital platform which is backed by GDC’s innovative Cinema Automation 2.0 (CA2.0) solution.
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Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
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Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

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