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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.



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Kortrijk, Belgium—Jun 18, 2019

Cinionic Expands in Saudi Arabia with Fawaz Alhokair Group’s Muvi Cinemas

Muvi Cinemas chooses Cinionic to illuminate screens in Saudi Arabia with award winning portfolio of cinema solutions
Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas. 

Announced by NG during CinemaCon 2019, Muvi Cinemas plans to open more than 20 multiplexes across Saudi Arabia in the next 18 months, including in Riyadh, Jeddah and Dammam. The exhibitor is among the very few granted a license to operate movie theaters in the Kingdom for the first time in over 30 years. 

Muvi Cinemas chose Cinionic to illuminate all of its 250 theaters in Saudi Arabia with Cinionic’s award-winning portfolio of Barco laser projectors, and Barco Alchemy integrated media cinema processors. The collaboration will deliver an elevated experience for moviegoers across the KSA, including bringing the latest cinema technology to Saudi audiences for the first time. 

“The relationship with Muvi advances cinema’s expansion into the Middle East, illuminating screens for the 33 million people living in Saudi Arabia,” said Wim Buyens, CEO of Cinionic. “Cinionic is committed to providing best-in-class laser solutions and enhanced services for exhibitors worldwide for a new visual standard in cinema. We are proud to be part of the expansion in moviegoing experiences, in new and promising markets.” 

Sultan Alhokair, Chairman and Founder of Muvi Cinemas added “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.” 

Muvi Cinemas will incorporate a variety of Cinionic solutions into its multiplexes, VIP Cinemas and Premium Large Format auditoriums. These include Barco’s High Contrast Smart Lasers, Flagship Lasers and the recently announced Barco Series 4, which delivers the highest quality visual experience in cinema for moviegoers today, future proofed for tomorrow. The Barco Series 4 leverages 4K, RGB-Laser, as well as being ready for 4K 120fps high frame rate, high dynamic-range (HDR) and onboard Barco Colorgenic™ delivering wide-color-gamut capabilities. Series 4 leads the industry as the most environmentally-friendly and energy efficient platform with Barco EcoPure™. 

“Muvi Cinemas is focused on providing an unparalleled cinematic experience for our guests. We invest in the most advanced projection technology, which will see the brand having 100% laser projection across all developments,” said Adon Quinn, General Manager at Muvi Cinemas. “As the first homegrown Saudi cinema brand, we understand the importance of providing the best quality for our guests. Cinionic is the perfect laser projection technology partner to ensure our vision is fulfilled”. 

The collaboration continues Cinionic’s international expansion and the upward industry trend for laser projection. 

About Muvi Cinemas 
Muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by The Next Generation Company sister company to Fawaz Alhokair Group. Muvi has an aggressive expansion plan over the next 24 months and will operate over 250 screens across the region offering customers a vast range of unique experiences. For more information, contact: anchin.kilgour@muvicinemas.com


Cinionic Contacts:
Press and Industry Relations
Dana Block
 
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: cinionic@metropublicrelations.com
W: www.cinionic.com
 

Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.     
    
With more than 90,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.  
    
Cinionic has offices in Belgium, United States, Hong Kong,  and  Mexico. Visit  www.cinionic.com  and follow us on  Twitter,  LinkedIn,  Facebook  or  YouTube  for more information.    
 
Cinionic Directory page Cinionic Web Site
About muvi Cinemas: muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by Muvi Cinemas LLC. Muvi has an aggressive expansion plan to launch 500 screens in over 10 cities by 2025, offering customers a vast range of unique experiences. On 10 August 2019, muvi Cinemas opened its first location in Mall of Arabia, Jeddah. muvi Cinemas Directory page

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More Cinionic News:
Dec 8, 2020 Laser Projection By Cinionic Illuminates Cinema in the KSA for AMC
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AMC Saudi Arabia expands its 4K presence in the KSA with four new locations powered by laser projection from Cinionic, the Barco, CGS, and ALPD cinema joint venture. Since entering the KSA two years ago, the circuit operated by AMC has grown to 40 screens, with more on the way later this year. From the start, AMC KSA has trusted Cinionic’s leading portfolio of 4K laser cinema solutions to power its theaters throughout Saudi Arabia.

Nov 19, 2020 Cinionic Giant Screen, CGS, to Power Maya’s MPX Brand
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Cinionic announced today that Maya Cinemas has signed up to Cinionic Giant Screen (CGS) to power its premium large format brand, Maya Premier Experience (MPX). As part of the circuit-wide deal, Cinionic will upgrade all existing MPX auditoriums with its complete premium solution, powered by CGS.

Nov 5, 2020 TOHO Cinemas Selects Cinionic Laser Projection for Tachikawa Theater
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TOHO Cinemas selects Cinionic laser cinema projection for its new Tachikawa location, opened in September 2020. The theater is the first laser site powered by Cinionic for TOHO Cinemas, one of Japan’s largest exhibitors with over 679 screens across 72 locations.

Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
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The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.

Nov 2, 2020 Cinionic Delivers Financial Flexibility with New Vendor-Financing Program
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces Laser Now, a new initiative making the transition to laser possible for more theaters than ever before. Following Cinionic’s recent expansion of its laser portfolio, the vendor-financed program allows theatres to move to laser for significantly less today and pay the rest over time.

Oct 30, 2020 Cinionic Expands Laser Portfolio with New Barco Series 4 Projectors
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces SP2K, the Barco Series 4 projector for smaller screens. The new line-up includes four new SP2K models ranging from 6,000 to 15,000 lumens, rounding out the state-of-the-art Series 4 family. With this announcement, Cinionic makes its award-winning laser solutions accessible for every theater.

Oct 27, 2020 Laser-Powered Muvi Cinemas Crosses 100th Screen Milestone
Cinionic Logo
Cinionic partner Muvi celebrates the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theater in the Mall of Dhahran. The site is the tenth for Muvi in 14 months since debuting their first location, having entered the market in 2019 as the KSA’s first homegrown theater chain. Equipped with the latest 4K Laser projection by Cinionic in every theater, Muvi has quickly grown to be one of the largest circuits in the region.

Jun 30, 2020 ShowBiz Cinemas’ Chooses Cinionic to Upgrade All SDX Auditoriums to Laser
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, expands its relationship with Showbiz Cinemas, to power its Superior Digital Experience (SDX) auditoriums with laser technology. The collaboration further solidifies both companies’ commitment to elevating the movie-going experience, delivering brighter, laser-powered cinema for audiences to enjoy.

Jun 22, 2020 Kinepolis Group Accelerates Transition to Laser
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces plans to upgrade Kinepolis cinemas with its exclusive RGB+ laser solutions, continuing the longstanding relationship between the companies.

Jun 16, 2020 muvi Cinemas Equips Theaters for Future Movie-Going Experiences in Saudi Arabia
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, is proud to announce the expansion of its relationship with Muvi to extend laser-powered cinema to more audiences across Saudi Arabia. Muvi, the country’s first homegrown theater chain, launched in 2019 as part of the introduction of the cinema experience in the region.
More Muvi Cinemas News:
Oct 27, 2020 Laser-Powered Muvi Cinemas Crosses 100th Screen Milestone
Cinionic Logo
Cinionic partner Muvi celebrates the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theater in the Mall of Dhahran. The site is the tenth for Muvi in 14 months since debuting their first location, having entered the market in 2019 as the KSA’s first homegrown theater chain. Equipped with the latest 4K Laser projection by Cinionic in every theater, Muvi has quickly grown to be one of the largest circuits in the region.

Jun 16, 2020 muvi Cinemas Equips Theaters for Future Movie-Going Experiences in Saudi Arabia
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, is proud to announce the expansion of its relationship with Muvi to extend laser-powered cinema to more audiences across Saudi Arabia. Muvi, the country’s first homegrown theater chain, launched in 2019 as part of the introduction of the cinema experience in the region.

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