Cinionic, the Barco, CGS, and ALPD cinema joint venture
providing a new visual standard with enhanced services and technology solutions, continues
its international expansion into Saudi Arabia by announcing a strategic relationship with the
Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first
cinema brand, Muvi Cinemas.
Announced by NG during CinemaCon 2019, Muvi Cinemas plans to open more than 20
multiplexes across Saudi Arabia in the next 18 months, including in Riyadh, Jeddah and
Dammam. The exhibitor is among the very few granted a license to operate movie theaters in
the Kingdom for the first time in over 30 years.
Muvi Cinemas chose Cinionic to illuminate all of its 250 theaters in Saudi Arabia with
Cinionic’s award-winning portfolio of Barco laser projectors, and Barco Alchemy integrated
media cinema processors. The collaboration will deliver an elevated experience for
moviegoers across the KSA, including bringing the latest cinema technology to Saudi
audiences for the first time.
“The relationship with Muvi advances cinema’s expansion into the Middle East, illuminating
screens for the 33 million people living in Saudi Arabia,” said Wim Buyens, CEO of Cinionic.
“Cinionic is committed to providing best-in-class laser solutions and enhanced services for
exhibitors worldwide for a new visual standard in cinema. We are proud to be part of the
expansion in moviegoing experiences, in new and promising markets.”
Sultan Alhokair, Chairman and Founder of Muvi Cinemas added “Muvi Cinemas is committed to
delivering a world class experience to the Kingdom of Saudi Arabia.”
Muvi Cinemas will incorporate a variety of Cinionic solutions into its multiplexes, VIP Cinemas
and Premium Large Format auditoriums. These include Barco’s High Contrast Smart Lasers,
Flagship Lasers and the recently announced Barco Series 4, which delivers the highest quality
visual experience in cinema for moviegoers today, future proofed for tomorrow. The Barco
Series 4 leverages 4K, RGB-Laser, as well as being ready for 4K 120fps high frame rate, high dynamic-range (HDR) and onboard Barco Colorgenic™ delivering wide-color-gamut
capabilities. Series 4 leads the industry as the most environmentally-friendly and energy efficient platform with Barco EcoPure™.
“Muvi Cinemas is focused on providing an unparalleled cinematic experience for our guests.
We invest in the most advanced projection technology, which will see the brand having 100%
laser projection across all developments,” said Adon Quinn, General Manager at Muvi
Cinemas. “As the first homegrown Saudi cinema brand, we understand the importance of
providing the best quality for our guests. Cinionic is the perfect laser projection technology
partner to ensure our vision is fulfilled”.
The collaboration continues Cinionic’s international expansion and the upward industry trend
for laser projection.
About Muvi Cinemas
Muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia.
Established in 2019 with headquarters in Riyadh, it is owned and operated by The Next
Generation Company sister company to Fawaz Alhokair Group. Muvi has an aggressive
expansion plan over the next 24 months and will operate over 250 screens across the region
offering customers a vast range of unique experiences.
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