The International Union of Cinemas (UNIC), the trade
body representing cinema operators and their national associations across 38
European territories, has today voiced its support for the recently-announced NATO
resolution laying out aspects of its digital cinema technology evaluation program.
UNIC shares NATO’s belief that cinema operators should be taking the lead role in future
industry efforts related to cinema technology. With current VPF funding support soon ending,
new approaches will be needed to enable the future and ongoing refresh of digital equipment
across the industry.
As the pace of innovation quickens, it is therefore essential for exhibitors to take the lead in
evaluating and analysing future technologies for use in their screening rooms. This open and
transparent process should of course involve a range of other industry stakeholders including
film-makers, distributors, manufacturers and service providers. This seems to UNIC the only
route to ensuring a fair and sensible approach to the evaluation of digital cinema equipment
and potential developments in technology standards.
With initial tests and measurements related to brightness and high dynamic range having
already begun, UNIC is looking forward to taking an active part in this initiative and supporting
NATO colleagues in any way that would be useful. The UNIC Technology Group, which brings
together CTOs from the leading European cinema chains, has already started engaging with
its NATO counterparts and is excited at the prospect of contributing to the future of cinema
The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents
the interests of cinema trade associations and cinema operators across 38 countries in
Europe, totalling over 42,000 cinema screens.