Cinema Technology Feb. 02, 2023
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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

Shows & Events

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

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Boston, MA—Oct 22, 2019

Research By Showcase Cinemas Reveals Theater Atmosphere Elicits Stronger Neurological Response than Home-setting

90% of theater audience rated movie experience as excellent or very good versus 55% of home audience
Viewers in a movie theater are more likely to have a better overall experience than those in a home setting, according to he 2019 Showcase Cinemas Theater V Home Biometrics Study.
This first-of-its-kind biometrics study examines not only how excited moviegoers felt while watching a movie in a movie theater versus a home setting but also how much more satisfied study participants were with key aspects of watching a movie in-cinema versus a home environment.  This includes satisfaction differences in picture clarity (98% theater/53% home), sound quality (93% theater/33% home), screen size (95% theater/25% home), seating comfort (88% theater/10% home) and atmosphere (85% theater/28% home). 

 "Those of us in the film exhibition industry have always said that the experience of viewing a movie in a theater was elevated and better than other forms of movie viewing - now we finally have the scientific proof," says, Mark Malinowski, Vice President of Global Marketing for Showcase Cinemas.  "Just as important, in this age of multiple-platform content consumption, the study proves that viewers of a movie in a theater experience a significantly higher level of excitement than those who view a movie in a home setting." 

Biometrics testing was conducted at Showcase Cinemas XPlus theater in Revere, MA on August 26, 2019 and at Schlesinger Associates in Boston, MA on August 27, 2019. The Showcase Cinemas XPlus screening included 40 study participants along with an additional audience of approximately 145 people to represent a full-capacity film screening.   The home simulation setting included 40 people who, in groups, watched the same film in a simulated home environment.  The home setting was created utilizing couches and a television at a research facility.  Screen size, lighting, seating position, and volume were controlled to closely parallel a home viewing experience. 
Study participants in both groups screened "Jumanji: Welcome to the Jungle" and had not seen the study film previously.  At each location, 40 study participants responded to the following: 
  • Neuro-physiological sensors were placed on their hand, wrist and collarbone.  Baseline measures were recorded prior to the movie exposure.   The following measures were collected:
    • Heart rate (attention measure) and skin conductance (neuro-physiological excitement measure)
  • The movie, Jumanji: Welcome to the Jungle, was chosen, as it could play well whether at home or in theater and would not favor one setting or the other. 
  • Following the movie, participants completed an online survey that included questions regarding satisfaction of the movie-viewing experience, viewing preferences, movie evaluation and movie talk-ability (i.e. likelihood to talk to others about the movie.")
"'The Showcase Cinemas Theater Vs Home Biometric Study' provides a unique lens on how the immersive, large format theater experience can be much more engaging and rewarding to moviegoers," says Michelle Niedziela, VP of Research & Innovation at HCD Research, who was tapped as a third-party consultancy to conduct the biometric tests. "In-theater viewing has shown to be more emotionally and neuro-physiologically engaging for moviegoers, and there's a lot of technology and creature comforts that theater companies like Showcase Cinemas have built around the experience to elicit a strong physiological and neurological response. This research shows how impactful that can be on the movie viewer experience." 
In-theater movie viewing ignites higher physical responses and provides a much more enjoyable experience
For study subjects viewing the film in-theater, levels of neurological excitement proved to increase versus those in the home setting.  This is reflected in the number of significantly higher moments of excitement between theater and home across the film - theater participants had 252 times the amount of significant seconds than home.  In-theater study subjects achieved significantly higher moments of excitement in the theater setting.  Biometric arousal results demonstrated that theater viewers were significantly more excited for the beginning and closing of the film (leaving them on a high). 
Reasons why viewing a movie in a cinema is a more satisfying experience
When asked of both movie-theater and home viewing study participants, a much larger percentage of respondents were satisfied by seeing a movie in a theater when it came to picture clarity, screen size, sound quality, atmosphere and even seat comfort. Additionally, theater attendees had a significantly better movie-watching experience than those in a home setting with 90% of the theater respondents rating the experience "excellent or very good" versus 55% of the home setting subjects. 
When viewed in a theater environment, movies are significantly better received
The study also proved that the environment in which a film is screened attributes greatly to what a viewer feels about the actual movie itself.   This is supported by the fact that movie theater viewers thought "Jumanji: Welcome to the Jungle" was actually a better movie than those who viewed the same film in a home setting.  Even more, those in the theater setting more commonly thought the movie was dramatic, intense and high quality, showing they had a more intense experience, leaving a stronger impression.  Overall, the majority of all respondents (average of 81% of theater and home viewers) felt that it would be a better experience to watch the movie in a theater setting as opposed to at home.  A greater percentage of study participants who viewed a movie in-theater felt that it held their attention (73%) compared to those who viewed the same film in a home setting (50%).  
Viewing a movie in theater spreads word-of-mouth  
Movie word-of-mouth is crucial to a film's box office success.   To that point, it is important to note that study respondents who viewed "Jumanji: Wecome to the Jungle" in a theater were much more likely to talk about the movie post the screening versus those study participants who viewed the same movie in a home setting. 
About the Research
The 2019 Showcase Cinemas Theater Vs Home Biometrics Study is a multi-methodology study that presents the findings of an online survey and biometrics research, conducted by HCD Research from August 26-27, 2019 from two groups of 40 participants, age 18-44, comprising 39 males and 41 males.   Biometric sensors were placed on participants' hand, wrist and collarbone.   Baseline measures were recorded prior to the movie exposure and "Jumanji: Welcome to the Jungle" was played for each group in both the theater and home-viewing settings.  In both settings, research participants were asked not to eat, use their phones, go to the bathroom, etc., in order to minimize distractions and optimize data collection.  Also, the trailer for "Jumanji: The Next Level" was shown before the movie in each setting. 

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About Showcase Cinemas: Showcase Cinemas is a world leader in the motion picture exhibition industry, operating more than 918 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, SuperLux and UCI brands. With 27 theatre locations in the United States, Showcase Cinemas delivers the finest entertainment experience, offering the best in viewing, comfort and dining.  For more information about Showcase Cinemas please visit our website at Showcase Cinemas Directory page
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Oct 15, 2019 Cinionic Helps Transform Experience at Flagship Multiplex for National Amusements
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Cinionic, the cinema market leader that illuminates more than half of the world’s movie theaters, announces a strategic relationship with National Amusements, a global leader in the motion picture exhibition industry. Cinionic will help transform its flagship multiplex, Showcase Cinema de Lux Legacy Place, into a leading laser-powered entertainment destination.
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