Cinema Technology Oct. 31, 2020
Register & Log in
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .

Bardan Cinema has been a leader in cinema equipment sales in Latin America and the Caribbean for over 40 years. With a well-established reputation and broad customer base that spans independent boutique theaters to large multiplexes, Bardan provides total solutions and services ranging from cinema design, equipment sales, installation, monitoring and VPF implementation. In collaboration with D-Cinema NOC, Bardan now offers comprehensive 24/7/365 proactive monitoring and remote support to exhibitors throughout the region.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.

GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.

NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.

Moving Image Technologies manufacturers and markets a full complement of cinema exhibition equipment and services to support the industry’s transition to digital cinema, including: custom engineering, systems design, integration, digital technology solutions for 3D, digital cinema, pre-feature on-screen advertising and components. Moving Image Technologies’ mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry.

Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

DCIP is the largest digital cinema integrator in the world and provides industry leading software and management solutions to exhibitors and distributors. 

Cinergy is an enterprise suite of tools that helps you track, monitor, and efficiently manage cinema operations in one centralized platform.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

CES+ is the premier partner in cinema solutions. For the past 35 years has been a pioneer delivering innovative first-in-market technology and will revolutionize the industry with his one-of-a-kind Cinema-as-a-Service solution offering to become the disruptive facilitator of the evolution of the modern movie theater operation. CES+ is headquartered in Miami, Florida, and serves clients globally.

Industry Partners

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

Shows & Events

ShowEast 2020,  now rescheduled to be held in Miami from Dec 7-10, 2020 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

# 1936 Scophony

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
Boston, MA—Oct 22, 2019

Research By Showcase Cinemas Reveals Theater Atmosphere Elicits Stronger Neurological Response than Home-setting

90% of theater audience rated movie experience as excellent or very good versus 55% of home audience
Viewers in a movie theater are more likely to have a better overall experience than those in a home setting, according to he 2019 Showcase Cinemas Theater V Home Biometrics Study.
This first-of-its-kind biometrics study examines not only how excited moviegoers felt while watching a movie in a movie theater versus a home setting but also how much more satisfied study participants were with key aspects of watching a movie in-cinema versus a home environment.  This includes satisfaction differences in picture clarity (98% theater/53% home), sound quality (93% theater/33% home), screen size (95% theater/25% home), seating comfort (88% theater/10% home) and atmosphere (85% theater/28% home). 

 "Those of us in the film exhibition industry have always said that the experience of viewing a movie in a theater was elevated and better than other forms of movie viewing - now we finally have the scientific proof," says, Mark Malinowski, Vice President of Global Marketing for Showcase Cinemas.  "Just as important, in this age of multiple-platform content consumption, the study proves that viewers of a movie in a theater experience a significantly higher level of excitement than those who view a movie in a home setting." 

Biometrics testing was conducted at Showcase Cinemas XPlus theater in Revere, MA on August 26, 2019 and at Schlesinger Associates in Boston, MA on August 27, 2019. The Showcase Cinemas XPlus screening included 40 study participants along with an additional audience of approximately 145 people to represent a full-capacity film screening.   The home simulation setting included 40 people who, in groups, watched the same film in a simulated home environment.  The home setting was created utilizing couches and a television at a research facility.  Screen size, lighting, seating position, and volume were controlled to closely parallel a home viewing experience. 
Study participants in both groups screened "Jumanji: Welcome to the Jungle" and had not seen the study film previously.  At each location, 40 study participants responded to the following: 
  • Neuro-physiological sensors were placed on their hand, wrist and collarbone.  Baseline measures were recorded prior to the movie exposure.   The following measures were collected:
    • Heart rate (attention measure) and skin conductance (neuro-physiological excitement measure)
  • The movie, Jumanji: Welcome to the Jungle, was chosen, as it could play well whether at home or in theater and would not favor one setting or the other. 
  • Following the movie, participants completed an online survey that included questions regarding satisfaction of the movie-viewing experience, viewing preferences, movie evaluation and movie talk-ability (i.e. likelihood to talk to others about the movie.")
"'The Showcase Cinemas Theater Vs Home Biometric Study' provides a unique lens on how the immersive, large format theater experience can be much more engaging and rewarding to moviegoers," says Michelle Niedziela, VP of Research & Innovation at HCD Research, who was tapped as a third-party consultancy to conduct the biometric tests. "In-theater viewing has shown to be more emotionally and neuro-physiologically engaging for moviegoers, and there's a lot of technology and creature comforts that theater companies like Showcase Cinemas have built around the experience to elicit a strong physiological and neurological response. This research shows how impactful that can be on the movie viewer experience." 
In-theater movie viewing ignites higher physical responses and provides a much more enjoyable experience
For study subjects viewing the film in-theater, levels of neurological excitement proved to increase versus those in the home setting.  This is reflected in the number of significantly higher moments of excitement between theater and home across the film - theater participants had 252 times the amount of significant seconds than home.  In-theater study subjects achieved significantly higher moments of excitement in the theater setting.  Biometric arousal results demonstrated that theater viewers were significantly more excited for the beginning and closing of the film (leaving them on a high). 
Reasons why viewing a movie in a cinema is a more satisfying experience
When asked of both movie-theater and home viewing study participants, a much larger percentage of respondents were satisfied by seeing a movie in a theater when it came to picture clarity, screen size, sound quality, atmosphere and even seat comfort. Additionally, theater attendees had a significantly better movie-watching experience than those in a home setting with 90% of the theater respondents rating the experience "excellent or very good" versus 55% of the home setting subjects. 
When viewed in a theater environment, movies are significantly better received
The study also proved that the environment in which a film is screened attributes greatly to what a viewer feels about the actual movie itself.   This is supported by the fact that movie theater viewers thought "Jumanji: Welcome to the Jungle" was actually a better movie than those who viewed the same film in a home setting.  Even more, those in the theater setting more commonly thought the movie was dramatic, intense and high quality, showing they had a more intense experience, leaving a stronger impression.  Overall, the majority of all respondents (average of 81% of theater and home viewers) felt that it would be a better experience to watch the movie in a theater setting as opposed to at home.  A greater percentage of study participants who viewed a movie in-theater felt that it held their attention (73%) compared to those who viewed the same film in a home setting (50%).  
Viewing a movie in theater spreads word-of-mouth  
Movie word-of-mouth is crucial to a film's box office success.   To that point, it is important to note that study respondents who viewed "Jumanji: Wecome to the Jungle" in a theater were much more likely to talk about the movie post the screening versus those study participants who viewed the same movie in a home setting. 
About the Research
The 2019 Showcase Cinemas Theater Vs Home Biometrics Study is a multi-methodology study that presents the findings of an online survey and biometrics research, conducted by HCD Research from August 26-27, 2019 from two groups of 40 participants, age 18-44, comprising 39 males and 41 males.   Biometric sensors were placed on participants' hand, wrist and collarbone.   Baseline measures were recorded prior to the movie exposure and "Jumanji: Welcome to the Jungle" was played for each group in both the theater and home-viewing settings.  In both settings, research participants were asked not to eat, use their phones, go to the bathroom, etc., in order to minimize distractions and optimize data collection.  Also, the trailer for "Jumanji: The Next Level" was shown before the movie in each setting. 

Media Gallery

About Showcase Cinemas: Showcase Cinemas is a world leader in the motion picture exhibition industry, operating more than 918 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, SuperLux and UCI brands. With 27 theatre locations in the United States, Showcase Cinemas delivers the finest entertainment experience, offering the best in viewing, comfort and dining.  For more information about Showcase Cinemas please visit our website at Showcase Cinemas Directory page
United States

Share This Page

More Showcase Cinemas News:

Oct 15, 2019 Cinionic Helps Transform Experience at Flagship Multiplex for National Amusements
Cinionic Logo
Cinionic, the cinema market leader that illuminates more than half of the world’s movie theaters, announces a strategic relationship with National Amusements, a global leader in the motion picture exhibition industry. Cinionic will help transform its flagship multiplex, Showcase Cinema de Lux Legacy Place, into a leading laser-powered entertainment destination.
©Copyright 2003 - 2020 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.