enters a new territory through
a multi-year agreement with New Zealand's
Silky Otter Cinemas
circuit. The Silky Otter Cinema
concept is determined to change the way you enjoy movies.
Located in prime
locations and fitted with luxurious leather recliners, Laser Cinema Projection,
and 7.1 surround sound, guests can choose from an extensive menu of gourmet
food and beverages, that go beyond the average popcorn set and includes
desserts and a selection of premium beers and wines.
had a very clear idea on how we wanted our customers to buy tickets and food
items and needed a solution flexible enough to match our concept and a solution
provider that was willing to listen - says Ahmed Almukhtar the
Managing Director of The Otter Group. Providing unique experiences and
services to our clients is our ultimate priority. We looked closely at several solutions
available from around the world and decided on POSitive Cinema as the right
partner for us. Their solution has many advantages that reassured us as having
made the right choice. We strongly believe that this partnership will bring an
unprecedented experience to our clients and stand us out apart from other
luxury cinema operators.
Cinema is one of the brands of LSI Software Group, a software developer with
experience across a number of vertical markets. Our solutions power operations
of thousands of restaurants every day, so we perfectly understand how this
industry works, what processes should be managed and how to optimize them - says Grzegorz Siewiera,
CEO of LSI Software
. We have 30 years of experience
behind us, so who better than us, is capable of meeting this diverse mix of
motivating factor behind Silky Otter Cinemas’ decision to replace their
existing software was POSitive Cinema’s extensive and flexible API that enables
deep integrations to the ticket and F&B purchase flow. Silky Otter Cinemas wanted
to be able to create unique customer journeys across all their digital
channels. Customers will have access to the same level of service whether transacting
at the cinemas POS, self-service kiosks, Silky Otter website, or mobile app.
Otter Cinemas will be one of the first circuits to use POSitive’s new Marketing
Automation module, allowing them to create and execute personalized offers and targeted
promotions. Such tailor-made campaigns are only relevant when they are based on
accurate data collected from loyalty and membership programs across every sales
channel. Our clients’ satisfaction is paramount for us, we want to build
strong relationships with them and give them the best possible experience when coming
to our cinemas, they deserve it! – says Ahmed.
existing 2 screens Ōrākei site is the first of many cinemas under the Silky
Otter Cinemas brand. Two more eight-screen complexes are scheduled to open in 2021,
the first in Christchurch around June and another in Richmond later in the year.
About Otter Group
Otter Group is a new, ambitious, and revolutionary cinema development company,
presenting a new concept of cinemas labeled as Silky Otter Cinemas. An
evolution of theatrical entertainment, Silky Otter Cinemas are bringing the
future of cinema to the market by refining and improving the customer
experience while revolutionizing the traditional operating model of theatres.
parent company, LSI Software S.A. is a public company, listed on the Warsaw
Stock Exchange (WSE: LSI). For
almost 30 years, LSI Software has been a leader in providing Point of Sale
(POS), ERP and Supply Chain solutions for restaurants, hotels, retail shops,
stadiums and SPAs. Currently, more than 21,000 systems are running, worldwide.