Cinionic, the Barco, CGS, and ALPD cinema joint venture, and Indian digital
cinema company Qube have announced a multi-year partnership to install 300
Laser Light Upgrade Kits to exhibitors throughout Southern Asia. Qube is
India’s preeminent digital cinema technology and solutions provider, supporting thousands of screens. The deal gives theaters across the region a fast and
economical upgrade path to laser projection for Barco Series 2 from the world leader
in laser cinema solutions, Cinionic.
Under the agreement, theaters throughout India, Bangladesh, Nepal, and Sri
Lanka will receive worry-free deployment of Cinionic’s industry
leading RGB+ laser light source projection, backed by a warranty and dedicated
support network. The unique technology enables fast and affordable theater
technology optimization, a win for both cinema operators and patrons.
Laser Light Upgrade (LLU) Kits from Cinionic enable
theaters to transform their existing Barco xenon Series 2 projectors to the latest
laser cinema technology. The shift from a traditional lamp light source to a laser
light source also reduces energy costs for theaters, ensures a crystal clear
picture, consistent cinematic presentation, and extends the lifetime of existing
"Cinionic is committed to a laser solution
for every screen,” said Cinionic CEO Wim Buyens. “As the renewal wave
continues, laser projection delivers a future-proof solution that allows exhibitors
to exceed moviegoer expectations when they return. With Laser Upgrade Kits, we’re
making the transformation to laser
projection quick and cost-effective, prolonging the life-time of their
investment. Together with Qube, we’re supporting the industry as it prepares
for the next-generation of moviegoing.”
Today’s announcement comes after over 10 years of
partnership between the two cinema companies. For Qube, Cinionic’s leading portfolio of laser cinema
solutions set the company apart from the rest of the industry.
Harsh Rohatgi, CEO of Qube Cinema, added, "Over the last decade of working together,
we have been consistently amazed at the technology and services for cinemas
worldwide offered by Cinionic and its founding partners. The Laser Light
Upgrade solution allows exhibitors an easy and commercially viable path to a
laser light source, which enhances the viewer experience significantly. We are
excited to continue supporting our theater partners with an opportunity to extend
the lifetime of their equipment while bringing the best possible experience to
The LLU solution is the fastest way to laser, and the
upgrade can take less than a day to complete. With Laser Light Upgrades from
Cinionic, theaters to enjoy all the benefits of laser projection and extend the
lifetime of existing digital projection infrastructure. Laser projection
produces brighter, higher-quality images with a decreased environmental impact
and financial investment for cinemas.
Today, Cinionic illuminates more than 90,000 screens
around the world. With the largest portfolio of laser cinema solutions, Cinionic
is dedicated to providing a laser solution for every screen.
To learn more about Laser Light Upgrade kits through
Cinionic, visit our website here.