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Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in over 80 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.

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Dublin, Ireland—Apr 22, 2021

Unique X and Pathé Netherlands To Deploy Smart Trailering in Dutch Market

Latest Deal Brings Unique X’s Intelligent Trailer Scheduling System to the Dutch Market
Unique X, leading international cinema software company, is proud to announce the completion of a 3 year agreement with Pathé Netherlands for the deployment of Unique X's pre-show management solution, Smart Trailering; which will be deployed across all screens within Pathé's Dutch estate. 

Smart Trailering is a fully automated and centralized trailer scheduling system that automatically places the right trailers before the right movies, ensuring operational efficiency. Featuring a sophisticated centralized content scheduling system, Smart Trailering empowers cinemas to be able to automatically schedule trailers in a sophisticated manner previously impossible through manual programming. 

Key features include optimized use of available pre-show capacity allowing the user the ability to schedule and target individual playlists for each and every show. The Smart Trailering logic creates trailer campaigns based on targeting to film, number of showings, location, day and time; additionally preventing errors such as certification, duplicate placement and wrong trailer versions. 

The network wide deployment of the Smart Trailering solution will complement the existing Unique X services currently deployed to Pathé Netherlands - including; RosettaBridge Theatre Management System, RosettaNet circuit management, Basekey and the DCP content delivery network, Movie Transit. 

Unique X cinema software solutions are designed to achieve automation and operational efficiencies within cinemas and across Exhibitor networks. 

Unique X’s Chief Commercial Officer Phil Morris commented “We are delighted to strengthen our supply relationship with Pathé Netherlands, with the addition of the Smart Trailering solution. The Dutch market is a key market for Unique X and the ongoing adoption of our technology by Pathé is a source of great pride to us.” 

Doron Kurz, Commercial Director Pathé noted: “We are very pleased to be starting with Unique X. This smart way of trailering enables us to show the appropriate trailers for the right films and the right audience. Our visitors will be better informed about upcoming films that match their film preferences and should not be missed. This way, the support act films become even more part of the day or evening out for our visitors.” 

About Unique X 
Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services. Unique X operates in 80 countries globally and specialises in delivering innovative cinema software. To date, more than 200 million GB of data have been transferred, and over 300 million advertising playlists have been delivered. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering. www.uniquex.com 

About Pathé Netherlands 
Pathé is the first and largest cinema brand in the Netherlands, founded in Paris in 1896 by true pioneers in the field of film: the Pathé brothers. Pathé has 30 locations, 247 screens and 1,500 employees in the Netherlands, including the Euroscoop locations taken over on 13 November 2019. Pathé is the market leader and offers the ultimate cinema experience for everyone. Thanks to the wide range of films, live streams of opera and sports, the latest techniques such as IMAX, 4DX, Dolby Cinema and ScreenX, and the organization of business events, Pathé makes every day a special day.


Unique X Contacts:
sales@uniquex.com

Logo: Unique X
About Unique X: Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services. Unique X operates in 80 countries globally and specialises in delivering innovative cinema software. To date, more than 200 million GB of data have been transferred, and over 300 million advertising playlists have been delivered. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering. Unique X Directory page Unique X Web Site
About Pathe Netherlandes: Pathé is the first and largest cinema brand in the Netherlands, founded in Paris in 1896 by true pioneers in the field of film: the Pathé brothers. Pathé has 30 locations, 247 screens and 1,500 employees in the Netherlands, including the Euroscoop locations taken over on 13 November 2019. Pathé is the market leader and offers the ultimate cinema experience for everyone. Thanks to the wide range of films, live streams of opera and sports, the latest techniques such as IMAX, 4DX, Dolby Cinema and ScreenX, and the organization of business events, Pathé makes every day a special day. Pathe Netherlandes Directory page

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More Unique X News:

Mar 18, 2021 Unique X & Copine to deploy Advertising Accord in Switzerland
Unique X Logo
Unique X, world leading cinema software provider, and Copine GmbH of Zurich, are delighted to announce a 5 year agreement for the provision of the Advertising Accord solution to the Swiss cinema advertising market.

Feb 17, 2021 National CineMedia (NCM) Launches New Upgraded Cinema Advertising Management System With Advertising Accord From Unique X
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National CineMedia (NCM), the largest cinema advertising network in the U.S., has made a new long-term agreement with Unique X, a world leading movie channel software technology company, with the launch of a new upgraded cinema advertising management software solution, Advertising Accord.

Dec 3, 2020 Unique X launches new SmartTrailering for Cinemark
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Unique X is proud to announce that as Cinemark reopens its theatres across the United States, it does so with Unique X’s newly updated SmartTrailering software activated in every theatre.

Nov 18, 2020 Unique X Launches RosettaBridge TMS Version 5
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Unique X is delighted to announce a major new software version release of RosettaBridge TMS, to maintain its market leading position as the most technologically advanced Theatre Management System worldwide.

Sep 25, 2020 Unique X Launches RosettaLive Online Booking Portal
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Unique X is pleased to announce the go live of the RosettaLive online booking portal. For those cinemas with a RosettaLive streaming device, the portal simplifies the process of booking a streamed event to any connected cinema without the need for additional cinema equipment.

Sep 3, 2020 Unique X Stream BT Sport UEFA Champions League on Rosettalive Big Screen Experience Streaming Service for Vue
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Unique X have quickly followed the launch of RosettaLive by adding support for BT Sport content for major UK circuit, Vue Entertainment. Working closely in collaboration with BT Sport and Vue, Unique X added support for BT Sport’s live content streamed over IP, on Vue’s 4K projection systems. RosettaLive successfully streamed both UEFA Champions League and UEFA Europa League matches to selected Vue sites throughout the UK.

Aug 6, 2020 Unique X Adds Zoom to its Rosettalive Cinema Streaming Service
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Following the launch of Unique X’s FREE RosettaLive streaming device offer to cinemas, Unique X are now excited to announce support for Zoom Video communications, Inc. on RosettaLive.

Jul 16, 2020 Unique X Delivers the Perfect Streaming Solution to a Post-Lockdown World of Cinema
Unique X Logo
Unique X brings their passion for the cinema to help drive audiences back into cinema screens for exhibitor customers with their streaming device RosettaLive. Creating the option for alternative content to be shown on the big screen at a flat hourly rate, RosettaLive provides a whole host of new opportunities for cinemas everywhere.

Nov 19, 2019 KNCC and Unique X Roll Out Rosettabridge Product Suite
Unique X Logo
Unique X, a global leader in cinema industry, who provides a full range of intelligent autonomous solutions and content services is very proud to announce a partnership with the leading entertainment company in Kuwait and gulf region, Kuwait National Cinema Company (KNCC).
More Pathe Netherlandes News:

Feb 1, 2020 Pathé Netherlands Signs Customer Agreement With CIELO
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