Severtson Screens (
severtsonscreens.com)
, a global leader in innovative and
quality projection screens for the cinema, commercial, pro AV, and home theater
markets, is proud to announce that it will feature its most popular options for its acclaimed folded
SēVision 3D GX line of cinema projection screens during CinemaCon 2022, held in
Las Vegas, Nev. from April 25-28 at Caesars Palace, booth #2420A.
“As the global
supply chain is still being affected by the pandemic, our folded shipping
method, which makes international distribution of our industry-acclaimed
SēVision 3D GX highly affordable, has become increasingly more important as is
reduces international shipping costs by up to 70 percent,” explained Toby
Severtson, president and CEO of Severtson Corp. “Besides standard perforated
white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options
for our folded SēVision 3D GX line of cinema projection screens for
international shipment. Since its successful launch, we’ve had to renovate our
facility and upgrade our machinery to keep up with worldwide demand.”
Both microperf and digi-perf provide approximately seven percent
open space against the traditional 4.5 percent open space. Severtson’s new
digi-perf screens, like microperf, are also engineered for the optimum audio
and visual experience available in the marketplace today. Digi-perf screens are
available with all coatings and gains, are foldable as with all Severtson
cinema screens (excluding electric screens), and it reduces moire over
traditional standard perf screens.
According
to Severtson, both microperf and digi-perf offer multiple benefits versus
standard perforation screens. “Either one is the answer for current ultra
high-performance cinema screens, depending on one’s specific needs, and are the
perfect solutions for 4k, 8k, 12k and even higher projection resolutions as
these technologies become available in
the future,” he added.
“Microperf and
now Digi-perf are quickly becoming industry standards as projection resolutions
increase and is what has put the ‘folded’ line over the top,” added Dan
Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “These two options
are now the screens of choice for high-end, premier theatres and cinema chains.
The Severtson microperf and digi-perf viewing surfaces practically eliminate
moiré which is often problematic of screens with larger perforation, yet
continues to provide a more realistic soundstage allowing speakers to be placed
directly behind the screen.”
Severtson explained that they have
been shipping these screens both domestically and internationally to very pleased
customers who previously could not afford them because of the enormous international
shipping fees. Additionally, now there is a solution for complex installations
where a long tube housing the cinema screen is impractical or not feasible to
transport through the building.
“Our folded
screen technology has proven again and again to drastically reduce
international shipping costs and makes these screens available to every
customer worldwide, especially in these trying times,” Severtson continued.
“And to top that off, our cinema screen price estimator enables our dealers with even quicker cinema screen
price quotes and delivery estimates of both our folded and non-folded options.”
The cinema screen price estimator is
now live and has been available for Severtson’s dealer base via its website as
well as a mobile app for Apple iOS and Android Smartphones. The most recent
update of the mobile app now features support for Spanish and Portuguese
integrators. Once the dealer is registered with an account and granted access
at
www.severtsonscreens.com/register, the tool provides product and packaging price estimates
for Severtson cinema screens as soon as a dealer inputs the necessary required
information, such as screen dimensions, coating, material, and desired
packaging. The packaging portion of the price estimate is then calculated based
on the selected product’s weight and container dimensions, which the tool also
provides. For each estimate requested, dealers will receive an automated email
and PDF file detailing the screen price and packaging estimate. Prices are only
estimates and do not include shipping charges or any other potential
international fees.
Shipping costs associated with such
large packages as these were out-of-reach for so many customers up until
recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and
packed into a much smaller crate without any loss in structural integrity or
performance abilities. “Severtson’s new folded screen process not only reduces
international shipping fees, the smaller packaging simplifies delivery to
theaters and is more convenient for installers as
folded screens are much easier to get into buildings and uncrate
than standard long-tube roll packaging…especially when a theater is in a unique
structure, such as a high-rise or multi-story theater complex,” added Maxwell.
The new folded line of SēVision 3D
GX and Ultra Wide cinema screens are now available for delivery to international
destinations, having numerous advantages, including:
●
available in standard, micro, or digi perforation (white and
silver)
●
coated surface that is harder to
bruise and scuff
●
small micron flake coating produces
a sharper image, eliminating graininess in bright scenes
●
viewing
angles range from 30 to 40 degree half-gain depending on the specific
screen gain requested
●
water-based coating promotes
longevity by maintaining optical properties over time, eliminating flaking and
cracking of the screen surface
●
perfect for large cinema
applications (movie houses, museums, universities, etc.)
Founded in
1986, Severtson Corporation continues to be a global leader in innovation and
quality. The Severtson family’s extensive experience in manufacturing small home
theater screens and large cinema screens has given Severtson Corporation the
expertise to meet the needs of the professional and consumer AV markets for
both indoor applications as well as large outdoor venues. With its Arizona-based
production facilities and its state-of-the-art robotic application system,
Severtson has massive production capabilities and an unusually wide array of
screens. The screens range in size from massive movie theaters, comfortable
home theaters, and everything in between.
Severtson Corporation is a member of
the International Cinema Technology Association. They have manufactured cinema
screens for theaters in countries all over the world, including the United
States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain,
Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland,
China, Russia, and many more. To meet the challenge of creating extremely large
screens, Severtson Corporation designed a robotic spray-arm application system
to paint its high-performance optical coating in-house on screens as large as
67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema
screen optical coating system in the world. Severtson Screens certifications
and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &
DepthQ, and RealD (
www.severtsonscreens.com/certifications).
Visit
severtsonscreens.com,
call 480-610-5155, or email
[email protected] for more information.
