Arts
Alliance Media (AAM), the global leader in digital cinema software and
support services, has agreed a strategic partnership with Shenzhen Timewaying
Co. Ltd, a leading technology manufacturer specialising in 3D and LED
solutions, to become an official reseller of HeyLED.
Having established a progressive product
portfolio, including Freedeo and NAMOS, Timewaying continues to develop
innovative cinematic technologies to help drive the global in-theatre consumer
experience, with HeyLED, a brand of new, DCI certified LED screen technology,
their latest visual solution.
Now, as an official reseller of the
emerging HeyLED brand, AAM will become exhibitor’s direct point of contact for the
majority of Asia, Europe, and all of the Americas.
“This is a significant deal not just for
Timewaying but for LED in the cinema space”, said Andrew Chan, Chief Executive
Officer and Co-Founder of Timewaying. “Timewaying believes delivering a good
cinematic experience is still the key to good story telling and enhancing
healthy social interaction. We know HeyLED’s capabilities and how it can
transform the cinematic experience, and, by partnering with AAM, we hope to
bring this unique experience to moviegoers worldwide.”
“Presenting pure colour and true black, patented
high pixel fill rate technology, and a high contrast ratio, HeyLED offers
moviegoers amplified picture quality for a more immersive viewing experience
without eye fatigue” stated Kenny Chow, Chief Technology Officer. “HeyLED is a
comprehensive next-gen solution for day-and-date movie exhibition. Being HDR
ready, while boasting a greater colour gamut and remarkable picture uniformity,
HeyLED technology is perfectly built to revolutionise eSports and live events.”
With a celebrated software offering,
including Screenwriter, Producer, and Lifeguard, and MX4D also central to AAM’s
cinematic offering, the addition of HeyLED further underlines both the
company’s versatility and ambition to explore and deliver new, emerging
technologies.
Dale Miller, Chief Commercial Officer at
Arts Alliance Media, added, “it’s our mission to help exhibitors augment their
viewing performance and consumer experience, and with LED technology central to
the future of exhibition, we are now on-hand to become exhibitor’s direct point
of contact for facilitating a historic shift from projection to LED.
We look forward bringing long-term success
to our partnership with Timewaying.”
For
more information, please contact:
Gregory
Davies – gregory.davies@artsalliancemedia.com
