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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.


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London—Apr 19, 2022

Arts Alliance Media Agree Partnership with Shenzhen Timewaying Co. Ltd to Become Primary Reseller of HeyLED Technology

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic partnership with Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, to become an official reseller of HeyLED.
 
Having established a progressive product portfolio, including Freedeo and NAMOS, Timewaying continues to develop innovative cinematic technologies to help drive the global in-theatre consumer experience, with HeyLED, a brand of new, DCI certified LED screen technology, their latest visual solution.
 
Now, as an official reseller of the emerging HeyLED brand, AAM will become exhibitor’s direct point of contact for the majority of Asia, Europe, and all of the Americas.

“This is a significant deal not just for Timewaying but for LED in the cinema space”, said Andrew Chan, Chief Executive Officer and Co-Founder of Timewaying. “Timewaying believes delivering a good cinematic experience is still the key to good story telling and enhancing healthy social interaction. We know HeyLED’s capabilities and how it can transform the cinematic experience, and, by partnering with AAM, we hope to bring this unique experience to moviegoers worldwide.”
 
“Presenting pure colour and true black, patented high pixel fill rate technology, and a high contrast ratio, HeyLED offers moviegoers amplified picture quality for a more immersive viewing experience without eye fatigue” stated Kenny Chow, Chief Technology Officer. “HeyLED is a comprehensive next-gen solution for day-and-date movie exhibition. Being HDR ready, while boasting a greater colour gamut and remarkable picture uniformity, HeyLED technology is perfectly built to revolutionise eSports and live events.”
 
With a celebrated software offering, including Screenwriter, Producer, and Lifeguard, and MX4D also central to AAM’s cinematic offering, the addition of HeyLED further underlines both the company’s versatility and ambition to explore and deliver new, emerging technologies.
 
Dale Miller, Chief Commercial Officer at Arts Alliance Media, added, “it’s our mission to help exhibitors augment their viewing performance and consumer experience, and with LED technology central to the future of exhibition, we are now on-hand to become exhibitor’s direct point of contact for facilitating a historic shift from projection to LED.
 
We look forward bringing long-term success to our partnership with Timewaying.”
      
For more information, please contact:
Gregory Davies – gregory.davies@artsalliancemedia.com



Arts Alliance Media Contacts:
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About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.
Arts Alliance Media Directory page Arts Alliance Media Web Site
About Shenzhen Timewaying Technology Co.,LTD:
Founded in 2011, Timewaying is a market-oriented theater technology company. It is a Chinese leader in migrating 3D technology from active 3D technology to a passive technology. Since 2018, the company has stepped from the 3D system stage to the technological innovation stage. In 2021, Timewaying announce the first HeyLED product; LA2K-10, and obtained the DCI Certification; a major milestone in their development and a promotion of LED technology in China.  Redefining the movie-watching experience with the latest LED giant screens to provide moviegoers a more immersive and realistic experience of all scenes, aims to help the cinema industry become more flexible, efficient, and more competitive.
Shenzhen Timewaying Technology Co.,LTD Directory page

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