Arts
Alliance Media (AAM), the global leader in digital cinema software and
support services, and Shenzhen Timewaying Co. Ltd, a leading technology
manufacturer specialising in 3D and LED solutions, has today announced the
opening of the HeyLED
Innovation Centre in Los Angeles, United States.
After announcing a strategic partnership to
deliver HeyLED, a brand of new, DCI certified LED screen technology, to the majority
of Asia, Europe, and all of the Americas in April 2022, the two parties will
now formally invite studios and exhibitors alike to their state-of-the-art
‘innovation hub’ in Chatsworth, LA for a comprehensive demonstration of HeyLED’s
functionality.
“HeyLED presents a generational technology
that will push the boundaries of cinematic viewing further than ever before”,
said Kenny Chow, Chief Technology Officer at Timewaying. “It’s imperative
therefore that we establish a central experiential hub, here in the United
States, where industry pioneers can appreciate the quality of our solution and
the benefits to exhibitors.”
With the all-new Innovation Centre now open
for visitors, film creators can discover why HeyLED presents the next-gen
solution for day-and-date movie exhibition, experiencing the unique performance
of HeyLED’s patented high pixel fill rate optical design and the stunning
effects LED has to offer.
While, with experts stationed on-site,
exhibitors will appreciate the true commercial value to their estate, learning
how HeyLED will work to drive revenue and admissions and help their theatres
become a multi-purpose entertainment hub.
Dale Miller, Chief Commercial Officer at Arts
Alliance Media, added, “we’re delighted to invite studios, exhibitors, and
industry leaders to our LA hub as we prepare to demonstrate the full capabilities
of the first HeyLED screen in the United States.”
