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Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.


Recent News:
Sep 26, 2024 Miraj Cinemas Selects Barco as Preferred Projection Provider in India with Qube
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Barco, the leader in laser-powered cinema solutions, and Miraj Cinemas, one of India’s largest movie theater circuits, announced today a new partnership that will bring Barco’s laser technology to the chain’s theaters across India. The 3-year deal makes Barco the preferred provider of visualization solutions for Miraj, covering new sites and theater upgrades.

Sep 25, 2024 Barco Expands Slate of its “HDR by Barco” Film Releases
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Barco, the leader in laser-powered cinema solutions, continues its special exhibition of the highly anticipated HDR by Barco cinema format for moviegoers, adding DreamWorks Animation’s THE WILD ROBOT (Sept 27) and Warner Bros. Pictures’ JOKER: FOLIE À DEUX (Oct 4) to its slate of films.

Aug 27, 2024 Barco Reveals Highly-Anticipated HDR by Barco Premium Cinema Theatres, announces Paramount’s TRANSFORMERS ONE as first HDR release
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Barco, the leader in laser-powered cinema solutions, today revealed the first locations for its highly anticipated HDR by Barco premium exhibition, launching in select major US cities on September 20 with the release of Paramount Animation's and Hasbro Entertainment’s TRANSFORMERS ONE. In partnership with AMC Theatres, B&B Theatres, and Regal Cinemas, the special HDR installations will offer moviegoers in Los Angeles, New York, Dallas, Miami, and Kansas City a chance to be among the first in the world to experience the company’s groundbreaking High Dynamic Range (HDR) presentation with Lightsteering.

Jul 31, 2024 Barco and Omniplex Cinema Group Expand Long-Standing Relationship with a Direct Supply Agreement for Laser Projection in its Theaters across Ireland and the UK
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Barco, the leader in laser-powered cinema solutions, today announced an expansion of its long-standing relationship with Omniplex Cinema Group, a renowned leader in theatrical experiences across Ireland and the United Kingdom.

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HDR by Barco

HDR by Barco
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HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
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Barco Series 4

Barco Series 4
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Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
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Laser Light Upgrade

Laser Light Upgrade
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Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...

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Los Angeles, CA—Jun 26, 2024

Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada

  • Highlighting the Benefits of Laser Projection to Enhance the Moviegoing Experience
  • Laser by Barco exhibitors include AMC Theatres, Cinemark, Cineplex, B&B Theatres, Elevate Entertainment Group, National Amusements and Malco Theatres
Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before.

The campaign is now live in movie theaters with Barco Laser Projection across the U.S., and on digital and social platforms, with global markets expected to follow over the coming months. Initially, Laser by Barco marketing initiatives will run in theaters including Cinemark, B&B Theatres, Elevate Entertainment Group, National Amusements, and Malco Theatres, among others. Rollout of Barco Laser messaging at Cineplex Canada is planned to launch later this year.

The campaign includes an all-new global cinema trailer that will run on-screen prior to the start of each movie, showcasing the cinematic brilliance laser projection technology brings to theaters, including brighter, crisper on-screen images and an increased color gamut. Additional assets include the launch of a new moviegoer website, in-lobby displays, digital banner ads, creative social media campaigns, and Laser by Barco branding throughout the customer journey in theaters.

“This campaign was developed to make the benefits of laser projection technology accessible and relatable to every moviegoer,” said Adam Cassels, VP Marketing, Barco Cinema. “Barco is proud to work with our cinema partners to bring the differentiation of laser to life for consumers in North America and beyond.”

“Since its launch, laser projection has been rapidly adopted in theaters worldwide,” added Carl Rijsbrack, SVP Strategy & Marketing, Barco Cinema. “With this new campaign, we’re giving audiences a peak into the groundbreaking Barco technology that is changing the way movies are delivered and experienced. The Barco team is passionate about delivering exceptional cinema and we are excited to share that passion with moviegoers through this initiative.” 

In addition to the unparalleled visual benefits, Laser by Barco is an environmentally responsible solution, consuming as much as 70% less energy than the standard Xenon lamp-based projector. Laser technology has a smaller carbon footprint overall, with less heat dissipation, lower HVAC needs, the elimination of waste from consumables and lamp disposal, and a longer lifespan.

For more information on “Laser by Barco,” visit https://www.laserbybarco.com/ 




Barco Contacts:
Press and Industry Relations

Sarah Resnikoff 
Marketing & PR Director
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: [email protected]
W: www.barco.com

Logo: Barco
About Barco:
Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through Technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024
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More Barco News:
Sep 26, 2024 Miraj Cinemas Selects Barco as Preferred Projection Provider in India with Qube
Barco Logo
Barco, the leader in laser-powered cinema solutions, and Miraj Cinemas, one of India’s largest movie theater circuits, announced today a new partnership that will bring Barco’s laser technology to the chain’s theaters across India. The 3-year deal makes Barco the preferred provider of visualization solutions for Miraj, covering new sites and theater upgrades.

Sep 25, 2024 Barco Expands Slate of its “HDR by Barco” Film Releases
Barco Logo
Barco, the leader in laser-powered cinema solutions, continues its special exhibition of the highly anticipated HDR by Barco cinema format for moviegoers, adding DreamWorks Animation’s THE WILD ROBOT (Sept 27) and Warner Bros. Pictures’ JOKER: FOLIE À DEUX (Oct 4) to its slate of films.

Aug 27, 2024 Barco Reveals Highly-Anticipated HDR by Barco Premium Cinema Theatres, announces Paramount’s TRANSFORMERS ONE as first HDR release
Barco Logo
Barco, the leader in laser-powered cinema solutions, today revealed the first locations for its highly anticipated HDR by Barco premium exhibition, launching in select major US cities on September 20 with the release of Paramount Animation's and Hasbro Entertainment’s TRANSFORMERS ONE. In partnership with AMC Theatres, B&B Theatres, and Regal Cinemas, the special HDR installations will offer moviegoers in Los Angeles, New York, Dallas, Miami, and Kansas City a chance to be among the first in the world to experience the company’s groundbreaking High Dynamic Range (HDR) presentation with Lightsteering.

Jul 31, 2024 Barco and Omniplex Cinema Group Expand Long-Standing Relationship with a Direct Supply Agreement for Laser Projection in its Theaters across Ireland and the UK
Barco Logo
Barco, the leader in laser-powered cinema solutions, today announced an expansion of its long-standing relationship with Omniplex Cinema Group, a renowned leader in theatrical experiences across Ireland and the United Kingdom.


May 14, 2024 Barco Brings Global Film Festival Favorites to Cannes for Special Program in HDR
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Barco, the leader in laser-powered cinema solutions, today announced a special Cannes screening program showcasing critically acclaimed titles, prepared for and screened in the groundbreaking HDR by Barco format. The carefully curated slate highlights festival winners from Belgium, Italy, Germany, and the United States, making their global debut in breathtaking Barco HDR Lightsteering. Barco’s HDR film series will be held May 16 – 22 in theater 8 at the Cinéum Cannes theater.

Apr 10, 2024 Barco Announces First Locations for HDR By Barco in the US
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Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US.

Apr 8, 2024 Barco Launches HDR by Barco at CinemaCon 2024
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Barco, the leader in laser-powered cinema solutions, launched HDR by Barco, its HDR solution suite for the cinema industry, today at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company’s groundbreaking HDR lightsteering technology commercially available to cinemas.

Mar 6, 2024 Barco Heads to CinemaCon with Debut of A Breakthrough in Cinema Innovation
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Barco, the leader in laser-powered cinema solutions, announced today its plans to return to CinemaCon 2024 with the debut of a long-awaited breakthrough in movie presentation and an expanded cinema team.

Jan 12, 2024 Hollywood Recognizes Barco for Achievements in Cinema with Scientific and Engineering Academy Award
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The Academy of Motion Picture Arts and Sciences, known for the Oscars®, bestows the Barco team with the Scientific and Engineering Academy Award for their contribution to the design and development of laser projection in cinema. The Academy’s Scientific and Technical Awards honor individuals and companies whose discoveries and innovations have contributed in significant and lasting ways to motion pictures.

Dec 21, 2023 Elevate Entertainment Group Announces Move to Laser Projection by Cinionic
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Cinionic, a global leader in laser cinema technology, and Elevate Entertainment Group today announced a new strategic partnership to refresh the Texas-based cinema chain’s projection fleet with Laser Projection by Cinionic over the next three years. Elevate Entertainment Group (EEG), formerly EVO Entertainment Group, is the nation’s leading and largest operator of cinema-entertainment centers, with more than 200 screens across five states.

Dec 5, 2023 Sony Marketing Inc. Teams with Cinionic to Bring Barco Laser to Cinemas in Japan
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Cinionic, a Barco company and global leader in laser cinema,  announced today that has teamed up with Sony Marketing Inc. (hereinafter referred to as “Sony Marketing”) to bring laser projection to the cinema market in Japan.

Nov 14, 2023 Laser by Cinionic Illuminates CineAsia 2023 Convention
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Cinionic, the leader in laser cinema, today unveiled details about the 2023 Cinionic World exhibition at CineAsia, running December 4-7, 2023 at the Siam Mall Icon Cineconic Theatre in Bangkok, Thailand. Cinionic World invites attendees to feel the difference and features highlights from Cinionic's all-laser portfolio of cinema solutions, including the award-winning Barco Series 4 family, interactive displays, and live laser demos.

Oct 17, 2023 Cinionic Debuts new Barco Laser Projector for Post-Production
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Cinionic, a Barco company and global leader in laser cinema technology, debuted a new Barco laser projector designed specifically for post-production today in a special first-look demo at the SMPTE 2023 Media Technology Summit in Hollywood.

Sep 27, 2023 Cinemex Moves to Laser Projection By Cinionic in Top 500 Screens
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Cinionic, a global leader in laser cinema technology, and Cinemex, one of the largest cinema chains in the world with nearly 3,000 screens across Mexico, announce the move to Laser Projection by Cinionic in 500 of the circuit’s highest-performing locations.

Sep 18, 2023 Cinionic Debuts New Cinema Screen Designed for Laser-Powered Theaters
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Cinionic, a Barco company, and global leader in laser cinema technology, announced today the debut of its new cinema screen designed for laser-powered auditoriums. The Cinionic Laser Screen 2.4 amplifies the power of laser projection through optimized efficiency and enhanced onscreen movie presentation.

Jul 13, 2023 Cineplex Germany names Cinionic as Preferred Partner for Laser Renewal
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Cinionic, the leader in laser cinema, announces a new preferred partnership designation by Cineplex Deutschland, Germany’s largest exhibitor, through 2026. As part of the deal, Cinionic will drive the technology renewal for the circuit, bringing Laser Projection by Cinionic to over 100 screens over the next three years.

Jun 20, 2023 Vue International and Cinionic Advance Sustainable Cinema in Italy at the Space Cinemas
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Cinionic, the leader in laser cinema, and The Space Cinemas, a division of Vue International, announce plans to bring Laser Projection by Cinionic to 114 screens across Italy.

Jun 15, 2023 Cinionic Drives a Cinematic Revolution, Marks Five Years as Leaders in Laser Projection
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Cinionic, a Barco company and global leader in laser cinema technology, celebrates its fifth anniversary and milestone in its ongoing mission to advance the theatrical experience worldwide.

May 24, 2023 Cinionic Named Official Cinema Projection Provider Of CineEurope 2023
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CineEurope 2024 Logo
Cinionic, the global leader in laser cinema technology, has partnered with the Film Expo Group to become the Official Cinema Projection Provider of CineEurope for the fifth year in a row. All projection equipment in the CCIB Auditorium will be supplied by Cinionic, powering the studio product presentations and screenings with Laser Projection by Cinionic.
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