MORRISTOWN, N.J.—Sep 4, 2007
AccessIT Signs Atlas Cinemas to Deployment and Pre-Show Programming Deal
Exhibitors already using PreFlix pre-show entertainment solution to account for more than 800 digital cinema screens
Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) today announced that Atlas Cinemas will be the fourteenth chain to deploy the digital cinema leader's fully integrated and networked system. This agreement brings the total number of screens signed to the AccessIT Deployment Plan to almost 3700 with 800 of those belonging to customers of AccessIT's PreFlix Pre-Show Entertainment solution.
AccessIT recently announced the installation of its 3,000th digital cinema system – a milestone for the company and the industry. AccessIT is working to complete the installation of its first 4,000 screens by the end of October.
Atlas will convert 39 screens in three locations from film to digital using AccessIT's Theatre Command CenterTM software, pre-show programming, Christie DLP Cinema® projectors and other networked hardware that combine to play both feature movies and PreFlix advertising. The system is the only one of its kind being provided to theaters today.
"The fully integrated services and networked functionality of AccessIT's digital cinema system will streamline the business of delivering high-quality films and advertising for Atlas," said Al Saluan, owner of Atlas Cinemas. "Ultimately, digital cinema from the industry leaders will mean more choice in alternative content thanks to the simplified movie delivery and networked scheduling process."
Said Chuck Goldwater, President of AccessIT's Media Services Group: "Atlas Cinemas joins the digital revolution with a complete digital cinema solution that dramatically enhances all aspects of delivering and managing content and on-screen advertising at theatres. We look forward to working with the outstanding team at Atlas to help them along with our other exhibitor partners achieve all the benefits of digital cinema technology."
Craig Sholder, Vice-President of Entertainment Solutions, Christie USA, added: "It is exciting to see visionary exhibitors such as Atlas Theatre's take the leap to Digital. With the high quality entertainment experience that Digital Cinema offers, their audiences will be treated to the best picture quality at every showing. Christie is looking forward to supporting Atlas in their transition with proven and reliable service and support, as well with brilliant images from our acclaimed Christie CP2000 DLP Cinema® projector. "