Las Vegas/SHOWEST—Mar 10, 2008
Cineplex Entertainment Selects Christie For Rollout Of 25 Digitally Equipped 3D Theatres Across Canada
Christie, a global leader in Digital Cinema, announced that Cineplex Entertainment (TSX:CGX.UN), Canada’s leading operator of movie theatres, has embarked on the largest Digital Cinema conversion in the country. The rollout will result in 25 theatres across Canada being equipped with Christie CP2000 DLP Cinema(r) projectors featuring REAL D 3D technology. Christie is providing installation support for the rollout in time for the latest Hollywood 3D releases.
In addition to being the premier exhibitor of Digital Cinema in the country, Cineplex Entertainment will now have the largest number of digitally equipped movie theatres in Canada. These 25 locations, added to Cineplex’s 18 additional Digital Cinema locations, bring the total number of Christie Digital Cinema projectors installed in Cineplex Entertainment theatres across Canada to 43. Cineplex Entertainment, based in Toronto, Canada operates 131 theatres with 1,327 screens, and serves approximately 61 million guests annually.
“Cineplex Entertainment’s rapid conversion to the latest in Digital Cinema with Christie CP2000 DLP Cinema series projectors, further confirms our commitment to changing the entertainment landscape in Canada and becoming the ultimate destination for out-of-home entertainment,” comments Ellis Jacob, president and CEO, Cineplex Entertainment. “Digital technology opens up an exciting new revenue stream for us. With the current surge in the popularity of 3D, Cineplex has taken a commanding lead in the presentation of the most popular 3D movies.”
“We are proud to partner with Cineplex Entertainment to bring the digital revolution to Canada and the latest in digital entertainment, including the exciting new world of 3D,” said Dave Muscat, director of sales, Christie Digital Systems Canada, Inc. “Canadian moviegoers will now have the most visually striking presentations in the world.”
The Christie CP2000 series is the most popular Digital Cinema projector with more than 4,600 installations worldwide, dominating 80% of the global market.