X6D Limited, a European company whose products and services are marketed under the XPAND brand name, formally announced today that the active 3D cinema glasses assets of NuVision Technologies LLC, a widely recognized manufacturer of superior stereoscopic delivery systems with production facilities in Oregon, have been acquired by an Oregon corporation controlled by X6D Limited. Subsequently, all of NuVision's 3D cinema products will now be produced under the XPAND brand name.
Mr. Boyd MacNaughton, NuVision’s President, will remain as the head of the new production division and will continue to oversee the daily operations and further advancements in engineering, research and development.
XPAND 's active 3D glasses utilize a specialized fast-switching liquid crystal cell, called the pi-cell, as a shutter to alternately block each eye. The patented pi-cell technology delivers the highest quality in stereoscopic visualization through fast switching, high extinction ratios, and a wide viewing field. The result is absolute, true depth, flicker-free 3D realism.
“Our primary mission is to heighten the 3D cinematic experience and to drive patrons back into our theatres, with repeat visitations” says Maria Costeira, XPAND’S CEO. “By joining forces with NuVision, we believe we will enhance the 3D technology landscape and increase our influence in a uniquely competitive marketplace. With this acquisition both companies bring market-leading strengths and high quality standards to ensure both productivity and profitability for end users of the XPAND technology.”
XPAND’S key objective in the acquisition was to secure its leadership position as a sophisticated technology provider so a commitment was made in researching technology platforms, development and multi-facet operations. NuVision's technology proved to be the winning delivery system, with its superior quality and its unique and transforming cinematic experience.
Since September 2007, all sales of NuVision products in the entertainment market have been made under the XPAND brand, achieving amazing success at over 150 sites worldwide, including sites in the USA, Russia, China, Germany, France, Ireland, Spain, Italy, Austria to name just a few. These sites are operated by some of the largest territorial theatrical chains and have achieved rewarding returns. Recently joining the XPAND network is the US Space & Rocket Center, a prestigious institution in Huntsville, Alabama.
A strategic program is underway to unify the companies' business models and to position their respective industry strengths, as an exclusive and unified technology. Current investments include: additional research and development, product re-design, production line enlargement, an aggressive branding campaign, and studio and exhibitor support programs, as well as a series of infrastructure improvements to ensure the success of promoting the 3D Digital experience and potential extension opportunities.
XPAND offers several unique turnkey 3D theater solutions and is on course to partner with hundreds of domestic and international theater exhibitors this year that will enjoy substantial returns from XPAND’s high-end technology, ongoing operations and creative marketing.
XPAND was created by industry veterans in theatrical exhibition, entertainment, film production & distribution, and specialty film and digital technologies and is funded by a European investment fund. This broad range of professional entities are the driving force in creating the ultimate Digital 3D experience.
X6D Limited has subsidiaries in the United States (X6D USA Inc.) with offices in Las Vegas, Nevada and Los Angeles, California, including a technology division that specializes in design, engineering and installation of fully integrated DCI compliant theater systems, audio/visual displays and show controls, digital signage and a host of other interactive and immersive technology applications.