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Amsterdam, the Netherlands—Sep 7, 2012

XPAND 3D and Christie® Digital Usher In a New Era of 3D Cinema With Laser Projection Screening of Hugo at IBC 2012

In a landmark event, XPAND 3D, the world leader in 3D for the cinema, home and beyond, today announced that an XPAND active 3D system will be used with a Christie’s first laser projector for the screening of Martin Scorsese’s Hugo 3D at the IBC show in Amsterdam on Monday, September 10.

This marks the first feature-length 3D film to be screened using laser projection technology and also the first public screening of a 3D movie shown at full 2D movie specification brightness (14 FL). The screening will be the final event of the IBC Big Screen showcase, which is dedicated to featuring the latest in cinema technology.

The system will include XPAND Infinity 3D glasses, which provide up to 38% transparency and a 3000:1 contrast ratio. The glasses’ lightweight ergonomic designs ensure long-wearing comfort, and their wide 3D viewing angle provides an optimal 3D image across the entire cinema. All new XPAND cinema systems and glasses fully support HFR (High Frame Rate) double and single flash at 96fps, 120fps, 144fps, 192fps, 240fps and even variable fps.

“XPAND firmly believes that laser projection technology represents the future of cinema projection and everyone who attends the IBC Big Screen Monday Night Movie will see why,” said Maria Costeira, CEO of XPAND 3D. “Moreover, the viewers will benefit from wearing our Infinity 3D glasses, which delivers the most immersive and dynamic 3D experience available in the world!”

“Advanced 3D glasses combined with the proper light levels and, in the months to come, high-frame rate content, will increase the enjoyment factor of millions of moviegoers around the world when viewing 3D projections, and we welcome XPAND’s participation in Monday’s groundbreaking event,” said Richard Nye, Cinema Sales Director, Christie EMEA.

The screening will take place at the 1,700-seat Amsterdam RAI Theatre at IBC and will begin at 6:30 PM.
For more information on XPAND 3D, please visit www.xpand.me

For more information on Christie Digital, please visit www.christiedigital.com


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About XPAND: XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND Directory page

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