Amsterdam – Cinema Expo 2009—Jun 25, 2009
Multikino and XDC Sign a Letter of Intent To Deploy 174 Digital Screens in Poland
XDC, the leading Pan-European digital cinema service company, and Multikino, the leading multiplex cinema chain in Poland, have signed a Letter of Intent for the deployment of digital cinema systems in 174 of Multikino’s cinema screens in Poland.
The Letter of Intent signed between Multikino and XDC includes the roll out of DCI-compliant projection systems co-financed by the Virtual Print Fee (VPF) model, represented by XDC. Multikino and XDC plan to sign final deployment agreement within 3 months. Rollout is scheduled to begin in Fall 2009, with an initial commitment of 100 screens throughout the year 2010. The whole installation process is to be completed by 2011.
Piotr Zygo, CEO of Multikino stated “Entering in VPF deal with XDC we improve our competitive advantage in term of quality of films and capability of screening 2D and 3D content, as well as we open space for alternative content and leverage our advertising tools. Those factors should generate new streams of Multikino’s revenue in the future.
Serge Plasch, XDC’s Chief Executive Officer said: “It’s a real pleasure to announce our fourth major VPF deal in Europe. Multikino is the leading exhibitor in Poland. We are convinced to build a fruitful cooperation with them on many aspects: exhibition services, distribution, alternative content and advertising. XDC is probably the only company in Europe able to provide smart solutions for each of these revenue segments.”
Under the terms of the agreement, which is to be finalized within the next three months, XDC will exclusively install DCI-compliant digital projection systems: 174 2K Cinema projectors and XDC’s CineStore® Solo G3 D-Cinema servers. XDC will also implement a fully integrated and networked solution in each of the 20 complexes, thanks to its advanced Theatre Management System and Central Library, the XDC’s CineStore® Plaza.
Digital Cinema Polska will carry out the installations and maintenance, as well as the frontline helpdesk.