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Amsterdam—Sep 3, 2004
Wider Screening for Specialist Films with the Launch of European Docuzone
180 Independent Cinemas in Nine Countries to be Transformed into Digital Cinemas
xpanding on its success in bringing documentary films to the big screen in the Netherlands, European DocuZone (EDZ) plans to launch across nine European countries November 12th and 13th. The initiative will transform over 180 specialist cinemas into digital cinemas and will benefit distributors and filmmakers by cutting release costs while offering audiences a broader selection of films.
EDZ is working with autonomous partners in Austria, Belgium, France, Germany, The Netherlands, Portugal, Spain, Slovakia and the UK to establish the network. In addition to locally produced films in each country, the organisation aims to distribute at least 12 European documentary films in the first year. It also has plans to expand the initiative to include other specialised programming such as shorts, animation and low-budget features.
“At a time when major US studios are negotiating about how to get digital cinema rolling, we are actually building the first pan-European digital distribution network,” said Kees Ryninks, managing director of EDZ. “The reduced cost of digital cinema technology combined with the growth in popularity of cinema-release documentary films such as ‘Fahrenheit 9/11’, ‘Touching the Void’ and ‘Être et Avoir’ convinces us that our timing is perfect.”
The Netherlands Film Fund established the original DocuZone project in 2002 to determine the impact of switching to digital distribution – particularly whether digital could benefit the more vulnerable film genres and reverse declining audience figures. In its first year the results from the ten participating cinemas exceeded expectations by 50 percent.
Further evidence that there is an audience eager for documentaries in other markets comes from research conducted by Docspace, EDZ’s UK partner, in 2002. This research revealed that the audience wishing to see documentaries on the big screen has an average age just under 30, is well-educated and watches much less than an average amount of television. “This audience profile is good news for cinema advertising too,” commented Ryninks.
Cinemas can also use the digital technology to broadcast alternative content, such as rock concerts, musicals and sports events. According to industry analysts, Screen Digest, screenings of alternative content will account for one third of cinemas' profits by 2008.
With funding from the European Union’s MEDIA PLUS programme, as well as local funding and through private partnerships, EDZ will invest in the latest digital cinema technology. It plans to establish a central archive database holding all subtitled versions of the films. EDZ will manage postproduction to guarantee high quality subtitling, compression and encryption. The network will consist of a digital satellite/server system connected to digital projectors at the highest standard available. By giving independent cinemas subsidised technology, they will have an easy, low risk way to transform into digital screens.
Not only will this open up the selection of big screen European documentaries, it also gives cinemas the flexibility to schedule screenings to maximise revenues. To take advantage of interest when film reviews are published, for example, a film could open simultaneously across all EDZ cinemas as a pan-European premier with a satellite-linked Q&A with the director. The cinemas in the partnership will also collaborate on joint audience research, marketing and publicity to reduce costs.
Increasingly documentaries are shot digitally as filmmakers become aware of the benefits of additional control and freedom with cheaper production methods. At a fraction of today’s costs for blow-up, print and transport, distributors, and filmmakers too, will now be able to reach a wider audience. Currently, a typical three print documentary release costs a minimum of €60,000 to €70,000 using traditional celluloid. “With over 200 cinemas in a single network we are already gaining such substantial economies of scale in distribution that we can now offer a new way for small specialised European films to hit the big screen and reach a new audience,” concluded Ryninks.
About CinemaNet Europe :
European DocuZone (EDZ) is transforming 180 independent European cinemas into digital cinemas that receive films by satellite. DocuZone in the Netherlands has distributed documentary films digitally since 2002, offering audiences a broader selection of films and cutting costs. In its first year, attendance figures from the ten cinemas beat expectations by 50 percent. Interest from other countries led to the creation of the EDZ network in 2003.
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More CinemaNet Europe News:
Sep 20, 2004
European Docuzone Announces Eight Documentaries Selected for Opening Weekend and Reveals Name Change to Cinemanet Europe
Sep 12, 2004
European Docuzone Reveals Technology Selected for the World’s Largest Digital Cinema Network
Aug 26, 2004
Media Invests Over €2.2 Million in Documentaries for European Docuzone's First Two Years
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