Hollywood—Oct 27, 2009
QubeMaster Xpress Chosen by AMC
Qube Cinema is pleased to announce that AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, has chosen the QubeMaster Xpress (QMX) to encode content for system tests and pre-show spots at several locations in Canada.
After extensive and rigorous testing of the QubeMaster Xpress, Dan Huerta, Vice President of Technology & Systems at AMC said, “AMC gets a lot of content that is not in a Digital Cinema Package (DCP) format. We needed an easy to use tool that would get that content encoded into a JPEG2000 DCP so we could play them on any of our Digital Cinema screens. QubeMaster Xpress surpassed our expectations with its simple and intuitive user interface.”
Built on the platform of the world leading QubeMaster Pro, QMX is an encoding and packaging system aimed at theatres that need to encode short, non-feature content like advertising, alternative content and pre-show clips. Its 3-step User Interface is designed to be used by anyone and requires no special digital cinema knowledge whatsoever. The system can quickly convert AVI, Quicktime, Flash and still images into high quality, standards compliant Digital Cinema Packages (DCPs) that are compatible with any digital cinema server.
”We are very proud to have AMC as a QubeMaster Xpress customer. AMC’s adoption of QubeMaster Xpress demonstrates that it has a place in every Digital Cinema environment. QubeMaster Xpress enables any exhibitor, large or small, to encode and manage most any content.” said Rajesh Ramachandran, President and CTO of Qube Cinema Inc.