Morristown, N.J.—Oct 4, 2004
AccessIT and Dreamworks Make Digital Splash with "Shark Tale" on the Big Screen
Latest Big Budget Computer Animated Feature Film Delivered Digitally by AccessIT to 15 Cities Nationwide
Access Integrated Technologies, Inc. ("AccessIT") (AMEX: AIX) today announced its Access Digital Media subsidiary has
digitally delivered and projected DreamWorks SKG Studios' newest release, "Shark
Tale," featuring the vocal talents of an all-star cast including Will Smith,
Robert DeNiro and Renée Zellweger. "Shark Tale" opened nationally on Friday, October 1st in both digital and analog formats.
In agreement with DreamWorks, AccessIT provided, under commercial terms, digital
content management and secure delivery of the film, via satellite, to 19
AccessIT digitally equipped theaters in the U.S. A total of 22 screens are
booked to show the film through this agreement.
Russell Wintner, President and COO of Access Digital Media, the media services
subsidiary of AccessIT stated, "whether the film is a digitally animated feature
or one shot on celluloid, the advantages of digital delivery and projection over
traditional methods are impressive - reduced costs and improved control and
flexibility for the distributor and an enhanced entertainment experience for the
audience. We are pleased to have another opportunity to work with DreamWorks on
'Shark Tale,' their latest project."
Mark Christiansen, Head of Operations for DreamWorks Distribution, added,
"Because animated films such as 'Shark Tale' are created digitally on a
computer, it was only logical that we provide the audience with the opportunity
to see the film in its truest digital form. Having worked successfully with
AccessIT in the past on the digital distribution and projection of 'Collateral,'
I was confident in their ability to deliver this film."