Christie®,
the leader in digital cinema projection technologies, is pleased to confirm full
production, shipping and installation of the latest generation of 4K-ready DLP
Cinema® projectors, the Christie Solaria™ series, beginning with the
Christie CP2220.
The Christie CP2220 digital cinema projector features Texas
Instruments’ (TI) (NYSE: TXN) next generation Series 2 DLP Cinema
technology. Shipments began early January to North and South America, Europe and
Asia and are now installed and showing feature films worldwide, including
Australia,
Canada, Korea and the United
States.
With orders arriving daily, Christie
continues its lead in digital cinema deployment resulting in 70% of all digital
cinema installations worldwide since the introduction of DLP Cinema projectors –
which Christie was also the first to market.
Designed to meet all
Digital Cinema Initiatives (DCI) specifications, the Christie Solaria is fully
upgradeable to 4K digital cinema and features Christie Brilliant3D™ technology,
providing the ultimate, most realistic 3D experience with the lowest cost of
operation.
“Our manufacturing
facilities are in full production ensuring that we keep pace with this
overwhelming demand for the new Christie Series 2 projectors,” said Craig
Sholder, Vice President of Entertainment Solutions at Christie. “With the
spectacular success of 3D movies like Avatar, exhibitors realize that
digital cinema is no longer an option, it is a strategic imperative. The
Solaria Series is the most practical, cost-effective solution today, based on
time-tested, highly reliable DLP Cinema technology.”
Manager Vince Butler of
CLACO Equipment and Service Inc. (a specialist in new cinema installations,
upgrades, and maintenance of both the projection booth and auditoriums)
observed, “In order to remain competitive, exhibitors have to be proactive when
deciding which projector to buy today, and upgradeability to the right 4K
technology is important. The main advantage of Christie DLP 4K vs. LCOS 4K is
its light output capabilities. The DLP chip can handle the heat build-up
better. LCOS technology does not allow for extreme heat to be dissipated, and
this can affect the light output in larger venues.”
Integrity Entertainment
Systems, LLC, an authorized digital-cinema reseller for Christie, placed
hundreds of orders for the new Solaria Series 2 projector, which it will install
throughout the United
States. Integrity president Gary Engvold
wanted to provide his customers with the largest selection of 2K and 4K cinema
projectors on the market. He also wanted to ensure that his customers’
technology investment is future-proof.
“Some of our customers
specifically requested Christie’s next generation of cinema projectors because
they offer a 4K upgrade option,” remarked Engvold. “It’s inevitable that 4K is
the future of cinema, but I truly believe that Christie DLP Cinema projectors
are the best choice for our industry because they produce more light with less
energy. In fact, the energy and lamp savings from using Christie versus the
LCOS technology over a ten year period is huge. It’s almost enough to pay for
the projector itself.”
Engvold added: “You can
tell Christie put a lot of thought into this new product. In addition to
offering a 4K upgrade option, they also made a lot of other improvements to the
new Series 2 platform. The units are much easier to service and simpler to
operate. For me it’s a ‘no-brainer:’ Christie really did listen to what their
customers wanted and needed. The Solaria line is the only way to
go.”
“It’s all about choice,”
said Craig Sholder. “With Christie Series 2 projectors, exhibitors can choose
from the widest range of components, including external or integrated media
blocks, to complete their systems. They can also create a top-of-the-line 3D
solution using any of the leading 3D technologies on the market. Christie is
committed to supporting its customers and protecting their technology
investment.”
In addition to the
Christie CP2220, the new Solaria Series of 4K-ready digital cinema projectors
also includes the Christie CP2210 and the Christie CP2230.
