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# 1939 Baird

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ORLANDO, FLORIDA—Oct 22, 2004

Kodak Sets Sights On Enhanced Movie-Going Experience

astman Kodak Company reported here today at the annual ShowEast conference that its long-term plan for significantly enhancing the movie-going experience remains on course.

“We are committed to doing our part to help ensure that the digital projection technology of the future matches or exceeds the best possible image quality that exhibitors can present with 35 mm equipment,” says Kodak Entertainment Imaging Division President Eric Rodli. “We believe that will ultimately require higher resolution digital projectors with a capacity for faithfully reproducing the full dynamic range of nuances in colors and contrast that today’s films are capable of recording.”

The Kodak CineServer unveiled at the conference is designed to enable exhibitors to decrypt, decompress and send content to up to 2K resolution projectors. Rodli says that Kodak is committed to a 4K system and will provide leadership as digital projection technology continues to evolve. He also stresses that film quality sets a moving target.

“We have made a quantum leap forward in emulsion technology with the new generation of KODAK VISION2 films,” Rodli says. “When you couple that ongoing progress with gains being made in digital intermediate technology, the possibilities for creating more nuanced and visually compelling motion pictures are unlimited.”

Rodli lauds the pioneering work done by the American Society of Cinematographers (ASC) in collaboration with Digital Cinema Initiatives (DCI), representing the seven major studios. That collaborative effort resulted in the production of a short film designed for use as standard evaluation material for prototype digital projectors. Rodli notes that the original 35 mm negative was scanned at 6K resolution, and the ASC/DCI test material is available at both 2K and 4K resolution.

“Audiences are visually literate and they respond to an enhanced movie-going experiences,” Rodli says. “Resolution is just one piece of the puzzle. We also have to give filmmakers the freedom to use all the colors of the rainbow, and all shades of contrast between the purest black and white to tell their stories. Kodak will continue to provide that in film, and also with digital solutions.
About Kodak's Entertainment Imaging: Kodak’s Entertainment Imaging business is the world leader in providing motion picture film and imaging products, services, and technology for the professional motion picture and exhibition industries. Kodak's Entertainment Imaging Directory page

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More Kodak News:
Jun 3, 2013 Kodak Reaches Motion Picture Film Deal with 20th Century Fox
Oct 17, 2011 IMAX Licenses Exclusive Right to Kodak's Next-Generation Laser Projection Technology
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Oct 15, 2009 Marcus Theatres to Feature Kodak Digital Cinema in Omaha
Mar 24, 2009 Kodak Is First to Demonstrate Fully-Integrated Ads on the Server
Mar 19, 2008 France’s CST Puts Kodak Digital Cinema to the Test
Mar 12, 2008 Empire Theatres Limited Chooses Kodak to Expand Digital Installations
Mar 10, 2008 Goodrich Quality Theaters Selects Kodak for Circuit-Wide Digital Conversion
Mar 7, 2008 Santikos Theatres is First to Select Kodak for Circuit-Wide Digital Deployment
Mar 6, 2008 Hoyts Chadstone Pilots Automated Digital Cinema System
Mar 3, 2008 3D Cinema Anticipated To Take Australian Audiences By Storm In 2008
Feb 5, 2008 Santikos Theatres Joins Kodak Digital Cinema Family
Jan 31, 2008 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital 3D
Jan 11, 2008 Kodak Digital Cinema to Manage Pre-Show Content for Warner Bros. International Cinemas in Italy
Dec 18, 2007 Cineplex Entertainment Selects Kodak For Newest Complex
Oct 8, 2007 Kodak to Showcase Its ‘Evolving’ Theatre Management System at ShowEast Systems are driving full feature schedules on two continents in working cinemas
Sep 6, 2007 Cinema Ambasciatori chooses Kodak for digital feature presentations
Jul 16, 2007 Kodak And Supercinema Clarici Bring Digital Cinema To Italy
Jun 23, 2007 Kodak Brings Moviegoers in Greece ‘First Ever’ Opportunity To Enjoy Movies in Digital
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