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LAS VEGAS, Nevada—Mar 17, 2010

Technicolor 3D Launches in North America on More than 150 Screens

Studios and Exhibitors look to Technicolor’s new 35mm film-based 3D solution to accommodate the crowded upcoming 3D release schedule
Technicolor (Euronext Paris 18453; NYSE: TCH) announced that its next-generation 3D-on-film solution has commitments for more than 150 screens to be installed in North America by the release of Clash of the Titans from Warner Bros. on April 2.
 
Technicolor 3D is a new 3D system for 35mm projectors, enabling exhibitors to equip theatres for high-quality 3D at a fraction of the cost of installing a digital 3D projection system.  Technicolor 3D  utilizes a new split-lens for projectors and over-under film prints created with patent-pending digital processes to optimize the motion picture image for 35mm 3D projection.  Technicolor’s pricing model features a “pay-as-you-go” business model than has proven particularly attractive to theatre owners in mid and small size markets where the cost to convert to digital projection may be difficult to justify.
 
“Technicolor 3D offers exhibitors a high quality solution at a low cost of entry, and helps get the industry past the current shortage of 3D screens,” said Joe Berchtold, President of Technicolor’s Creative Services business. “This is a win-win for exhibitors and studios that will generate immediate additional revenues from greater attendance and 3D ticket premiums, and provide a bridge solution to the digital transition.”
 
Due to overwhelming global demand for more 3D screens, Technicolor is expanding its 3D offering internationally to UK, Spain, Italy, and France starting immediately. Technicolor has partnered with German-based TC3D to act as its sales and marketing agent for Germany, Austria and Switzerland. The service launched with a demonstration at the Berlin Film Festival in February.  In addition, Technicolor has formed a strategic alliance with FujiFilm to market the 3D solution in Japan starting in April.
 
Technicolor will be hosting a demonstration of Technicolor 3D at the ShoWest conference in Las Vegas on Wednesday, March 17 at 11:30 a.m. in Bally’s Jubilee Theatre. The event is open to all ShoWest registrants.
 
Technicolor 3D Motion Picture Support
DreamWorks Animation, Lionsgate, Paramount Pictures, Overture Films, Universal Pictures, Warner Bros., and The Weinstein Company have announced support for the Technicolor 3D format.  These studios represent 13 of the 19 3D films already announced for 2010 release. As previously announced, the Technicolor 3D system will initially debut in theatres for How to Train Your Dragon from DreamWorks Animation SKG, Inc. on March 26.
 
How Technicolor 3D Works
Technicolor 3D employs a proprietary “production to projection” system that leverages 35mm film projectors in use today by the majority of U.S. and international theatres to deliver a high-quality 3D presentation to moviegoers.  A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen.  The solution works with circular polarized glasses—identical to the ones used for existing digital 3D cinema—to “translate” the film’s content into an image that is perceived by the viewer as being three-dimensional.  The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content Technicolor 3D is available now in the U.S. and Canada, Europe and Japan.

About Technicolor: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Directory page
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More Technicolor News:
Apr 23, 2015 Deluxe and Technicolor Launch Joint Venture in Digital Cinema
Sep 26, 2013 Technicolor Enters Digital Cinema Strategic Partnership with EFS Media Group
Apr 17, 2013 Technicolor and GDC Technology enter Digital Cinema Strategic Alliance
Nov 7, 2012 Dutch FilmWorks signs up to Technicolor’s MediAffinity
Nov 6, 2012 Technicolor Grows Nordic Distribution Network with New Partnership
Nov 2, 2012 Technicolor and Contenido Alternativo enter Digital Cinema Strategic Alliance
Aug 29, 2012 Technicolor Grows European Electronic Film Distribution Network
Jul 12, 2012 Avatar Colorist Skip Kimball Joins Technicolor
Apr 26, 2012 Technicolor Partners with Theatres at Mall of America® for Terrestrial Electronic Distribution for Feature & Trailer Content
Nov 10, 2011 Cinedigm Digital Cinema Corp. Closes Deal to Sell Digital Delivery Assets to Technicolor
Jul 27, 2011 Technicolor Launches Franchise Licensing Program with the Establishment of Technicolor PostWorks New York
Jul 27, 2011 Technicolor Expands its Post Production Capacities on West Coast with the Acquisition of LaserPacific
Jul 27, 2011 Technicolor Expands Footprint in Digital Cinema Distribution
Oct 12, 2010 Technicolor and Marcus Theatres® Pact to Deploy Technicolor 3D
Aug 11, 2010 Technicolor 3D Surpasses 250 Screens in North America

Mar 2, 2010 Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D
Jan 6, 2010 Technicolor Brings 3D to the Home and Beyond
Oct 28, 2009 Industry Aligns to Fund Film 3D Rollout to Exhibitors
Oct 22, 2009 Strong Industry Support Accelerates Technicolor 3D Rollout
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