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Paris, France & Hollywood, Calif.—Oct 12, 2010

Technicolor and Marcus Theatres® Pact to Deploy Technicolor 3D

Technicolor’s 3D-on-film solution to be installed at select Marcus Theatres locations
Technicolor (Euronext Paris: FR0010918292; NYSE: TCH) today announced it has entered into an agreement with Marcus Theatres® to install Technicolor 3D, the 35mm film-based 3D system, on 15 screens at select theatre locations.  

The Technicolor 3D system utilizes a next-generation 3D projector lens and film prints created with patent-pending digital processes which optimize the motion picture image for 35mm 3D projection.
 
Headquartered in Milwaukee, Wisconsin, Marcus Theatres is the sixth largest movie theatre circuit in the United States.   Marcus Theatres currently owns or manages 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.
 
“Technicolor has been an outstanding partner to both distributors and exhibitors for almost a century, providing essential services and technology.  And now once again, Technicolor is providing an inexpensive, alternative 3D solution to facilitate the installation and exhibition of 3D in theatre locations not quite ready for digital,” noted Bruce J. Olson, President of Marcus Theatres. 
 
“For 75 years Marcus Theatres has been an industry leader in delivering high-quality presentations and the latest innovations,” said Joe Berchtold, President of Technicolor’s Creative Services division. “We’re proud that Marcus Theatres has selected Technicolor 3D to bring the 3D experience to its customers.”
 
Technicolor 3D is currently installed on more than 300 screens in North America, and has recently launched internationally in the United Kingdom, Germany, Italy, Spain, and Japan. The format was initially launched in theatres in March 2010.  To date, nine films have been released in the format, including features from DreamWorks Animation, Lionsgate, Paramount Pictures, Universal Pictures, Warner Bros., and The Weinstein Company.  Upcoming titles planned for release in the Technicolor 3D format include Jackass 3DSaw 3DMegamind, and Yogi Bear.
 
 
How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses--identical to those used for digital cinema 3D--to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. For more information, visit www.technicolor3D.com.
 

About Technicolor: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Directory page
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More Technicolor News:
Apr 23, 2015 Deluxe and Technicolor Launch Joint Venture in Digital Cinema
Sep 26, 2013 Technicolor Enters Digital Cinema Strategic Partnership with EFS Media Group
Apr 17, 2013 Technicolor and GDC Technology enter Digital Cinema Strategic Alliance
Nov 7, 2012 Dutch FilmWorks signs up to Technicolor’s MediAffinity
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Nov 2, 2012 Technicolor and Contenido Alternativo enter Digital Cinema Strategic Alliance
Aug 29, 2012 Technicolor Grows European Electronic Film Distribution Network
Jul 12, 2012 Avatar Colorist Skip Kimball Joins Technicolor
Apr 26, 2012 Technicolor Partners with Theatres at Mall of America® for Terrestrial Electronic Distribution for Feature & Trailer Content
Nov 10, 2011 Cinedigm Digital Cinema Corp. Closes Deal to Sell Digital Delivery Assets to Technicolor
Jul 27, 2011 Technicolor Launches Franchise Licensing Program with the Establishment of Technicolor PostWorks New York
Jul 27, 2011 Technicolor Expands its Post Production Capacities on West Coast with the Acquisition of LaserPacific
Jul 27, 2011 Technicolor Expands Footprint in Digital Cinema Distribution

Aug 11, 2010 Technicolor 3D Surpasses 250 Screens in North America
Mar 17, 2010 Technicolor 3D Launches in North America on More than 150 Screens
Mar 2, 2010 Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D
Jan 6, 2010 Technicolor Brings 3D to the Home and Beyond
Oct 28, 2009 Industry Aligns to Fund Film 3D Rollout to Exhibitors
Oct 22, 2009 Strong Industry Support Accelerates Technicolor 3D Rollout
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