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Los Angeles—Apr 7, 2010

3D Movies Have Generated 33% of Total Box Office Says International 3D Society Study

3D Films have generated a whopping 33% of total domestic box office revenues since the release of “Avatar” December 18, according to a study released by The International 3D Society (I3DS) today.

The report shows that four films “Clash of the Titans,” “How to Train Your Dragon,” “Alice in Wonderland” and “Avatar,” have generated $1.2 Billion Dollars in domestic ticket sales out of a total $3.587 Billion Dollars.
 
I3DS President Jim Chabin remarked, “This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33% of the total dollars so far this year.”
 
The study, which was prepared for the Society by Exhibitor Relations Inc., showed that 3D Films have been #1 at the box office 10 out of 14 weeks in 2010.
 
For “Alice in Wonderland” and “How to Train Your Dragon,” 3D ticket sales accounted for 65% of total domestic grosses, as well as 80% of “Avatar” grosses to date.

About International 3D & Advanced Imaging Society: The International 3D & Advanced Imaging Society was founded by the film industry's creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage3D and others to advance the creative arts and sciences of stereoscopic 3D and 4K. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of International 3D & Advanced Imaging, including High Dynamic Range, 4K/Ultra High Def and more. The organization hosts professional education seminars and awards throughout the world. International 3D & Advanced Imaging Society Directory page
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