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# 1939 Baird

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Los Angeles—Jun 23, 2010

International 3D Society Commences 3D University July 17

The International 3D Society will be presentng a “3D University” educational series for 3D professionals in association with the Entertainment Technology Center at USC.  The first class is scheduled for July 17, 9 a.m.-3 p.m. at The Walt Disney Studios and will focus on several 3D applications and processes.  The July seminar will concentrate on 3D theory and applications related to basic capture and stereography concepts; shooting sporting and live events; and budgeting and workflow.   

A blue-ribbon panel of experts in the educational series will include Phil McNally, Stereoscopic Supervisor, DreamWorks Animation (DWA); Bruce Dobrin, Principal Technology Architect, Sony 3D Technology Center, Sony Corporation of America;Steve Schklair, Founder and CEO, 3ality Digital Systems, the technology and production subsidiary  of  3ality Digital, LLC;   John Nicolard, Head of Digital Production, FotoKem and Phil Lelyveld, Business Development and Strategy Advisor, USC Entertainment Technology Center.

The 3D University series is an immersive, ongoing, stereoscopic 3D education and training program created to improve the core competencies of professional participants.  The courses are offered to Society members and ETC sponsors for free with live demonstrations and discussions. 

“We’re pleased to offer Society members this unique opportunity to acquire the latest information available that will help to advance their careers and 3D education,” said Jim Mainard, International 3D Society Vice-Chair and Head of Production Development of DreamWorks Animation (DWA).

Jim Chabin, President of the International 3D Society, added, “I3DS was formed to provide professionals in our industry with ‘a clear path’ to 3D expertise. This first seminar will demonstrate the key 3D Best Practices needed to attain levels of 3D achievement.”

David Wertheimer, Executive Director of ETC, remarked, “We are at an inflection point in the development of the stereoscopic 3D market. Digital 3D technology makes just about anything possible, but there are now far too few individuals who understand the art and nuance of making great 3D.  This series is a tangible leap towards broadening that foundational knowledge throughout the cinema, television, and live events industries.”

The International 3D Society provides community, education, and recognition to its membership and is dedicated to the advancement of Stereoscopic 3D arts and technology.  The Society is the producer of the 3D Technology Awards on October 5, as well as educational programs throughout the year, including the 3D University series.

International 3D Society sponsors include Signature Sponsor XpanD and Founding Sponsors MasterImage 3D, Panasonic Hollywood Lab, DreamWorks Animation (DWA), Dolby, IMAX, and Member Sponsor, Discovery Communications.   For membership or to RSVP, please visit info@international3dsociety.com.

About International 3D & Advanced Imaging Society: The International 3D & Advanced Imaging Society was founded by the film industry's creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage3D and others to advance the creative arts and sciences of stereoscopic 3D and 4K. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of International 3D & Advanced Imaging, including High Dynamic Range, 4K/Ultra High Def and more. The organization hosts professional education seminars and awards throughout the world. International 3D & Advanced Imaging Society Directory page
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