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Los Angeles, California—Apr 9, 2010
XpanD Brings Discovery Communications’ 3D Visions To Life in Series of Advertiser Presentations
panD, the world’s leading developer of active 3D technology systems for cinema, television and gaming applications, has partnered with Discovery Communications to showcase its new 24-hour 3D channel venture at presentations to advertisers in Chicago, New York and Los Angeles this spring.
XpanD supplied more than 1,300 active glasses and 3D setups for use at the events, which conclude with a breathtaking display of the future of the company’s 3D service. Blu Laser Digital, LLC (
> ) with offices in Gilbert, Arizona and Hollywood, California, is providing production services for each event.
“As 3D becomes more ubiquitous, XpanD takes great pride in helping Discovery debut, for the first time ever, a glimpse at its new 3D channel,” said Maria Costeira, CEO of XpanD. “We have never been so close to gaining the full spectrum of vision and depth of such quality programs as Discovery’s, until now.”
“XpanD’s technology provides our presentation attendees with the optimal viewing experience for the ‘sneak peek’ look at the first 24/7 3D network, coming in 2011,” added David Shackley, senior vice president of creative, Discovery Communications.
Discovery Communications announced in January plans to establish the first 24/7 dedicated 3D television network in the U.S., in partnership with Sony and IMAX.
XpanD produces the world’s most efficient active 3D glasses, which allow each eye to individually focus on the overlapping visuals on the television. The unnoticeable alternating coverage of each eye results in the viewers’ ultimate 3D perspective. “This partnership with Discovery is only the tip of the iceberg for in-home 3D entertainment,” said XpanD Chief Strategy Officer Ami Dror. “As we continue to develop our technology and more broadcasting companies begin to televise their 3D content, interest in 3D will increase tremendously. Discovery is leading the way in 24/7 3D television and XpanD offers the best technology to help drive this innovation.”
For more information on XpanD, please visit
XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name.
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