In an alliance that underscores its international leadership position in the 3D technology market, XpanD is now officially the exclusive technical partner of the Cannes Film Festival for 3D. The partnership, which extends through 2012, will draw on XpanD’s 3D expertise to provide the necessary equipment and training of personnel for all of the 3D screenings shown at the Festival
In addition to providing its expertise for all 3D screenings at the Festival, XpanD will also employ its 3D technology for other parallel film festival sections, including Un Certain Regard, Cannes Classics, and more. All of the digital 3D projections will be made in co-operation with the technical representative of the Cannes festival, the Commission Superieure Technique Du Cinema (CST).
As the first film festival to premier digital films with Star Wars and 3D films with Phantoms of the Titanic, the Cannes Film Festival has a history of innovation and foresight when it comes to cinema. This year, the Festival continued in that tradition by screening the 3D film UP as the opening film.
“We are very excited to begin the transition to 3D technology in film and home theater,” said Laurent Hebert, General Delegate for the CST. “We believe that XpanD’s partnership with the Cannes Film Festival signifies the first step towards a new era in film, and we really couldn’t be happier about that.”