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# 1932 Baird.

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Kortrijk, Belgium—Jun 10, 2010

Barco Series II Lands on South Korea with the Major Purchase Agreement for DCK Rollout

Barco, a global leader in digital cinema projection, is proud to announce that it has entered into a Supply Agreement with D-Cinema Korea (DCK), an industry leader in digital cinema solutions and ships the 1st order today to DCK. With this agreement signed, Barco can deliver its brand-new 'Series II' digital cinema projectors to more than 150 screens at nearly 20 sites for the Korean roll out.

Following the success of Phase 1 in which they are installing about 500 screens, DCK continuously enters Phase 2 of their digital roll-out with Barco's supply agreement for more than 150 units. For DCK, this agreement is the catalyst for a rapid deployment of digital projection systems in 2010. DCK will deploy a full spectrum of Barco's novel family of DP2K projectors together with full solution for Digital Cinema in various locations in South Korea

Dong-ho, Lee, Co-CEO of DCK says on their projector choice that “This decision was prompted not only by the merits for the owner like the superior reliability, low cost of owner-ship, but also by the benefits for the end-users like ease-of-use, performance of Barco projectors at theaters. We tested and evaluated Barco in detail but BARCO showed its strong points effectively through the shoot-out test. We put high expectation on Barco's new DP2K series”

“DCK has considered how to provide the best 2D and 3D viewing environments available. In these aspects, the choice for BARCO is no wonder and we are satisfied with this decision.” Jung-hoon, Cho, Co-CEO of D-Cinema Korea, Inc., comments, “We believe Barco's new Series 2 projectors will help us to provide 2 confidences; One is, as Barco has been, to deliver the proven performance, reliability and user-friendliness of their renowned DP projectors continuously, and the other is to support us to open the future with DLP Cinema® Enhanced 4K”

DCK was established in 2008 as collaboration between CJ CGV Co. ltd and Lotte Shopping Co. Ltd Cinema Division. The company's main objective is to convert to digital most effectively of more than 1,000 screens in South Korea, which will also pave the way for 3D cinema in the wake of the overwhelming success of 'Avatar'.

“Barco is very proud to have been selected as a partner in DCK's Phase 2 deployment project,” says Barco Vice President Digital Cinema, Wim Buyens. “As soon as these new Series-II projectors of BARCO are set into DCK's projector rooms, audiences will immediately enjoy the benefits of the DP2K-series' intensely bright projection and ultimate 3D performance, while DCK will have full DCI compliance, the brightest pictures and the optimal picture quality”

“We are delighted that DCK has chosen to partner with Barco for the next phase of their Digital Cinema deployments”, says Lee Dong-kyu, who leads Barco Digital Cinema in South Korea, “We will ensure DCK and our exhibitor partners get the most benefit from Barco projectors and our mutual collaboration with DCK. We view this as a validation of Barco's outstanding products and services by a world leader in Digital Cinema and look forward to building a long term relationship with DCK and its exhibitors”

All six Series-II models support both 2D and 3D projection, and each includes next-generation electronics designed specifically for DLP Cinema Enhanced 4K. The new Barco DP2K-series includes six different models, representing the most complete cinema projector family in the industry. For small and mid-size movie theaters, Barco offers a dedicated family of cost effective compact DP2K 'C' projectors, based on the 0.98” DLP Cinema® chip from Texas Instruments. For larger venues, Barco's offering includes a complete family of DP2K B-series projectors, based on TI's 1.2” DLP Cinema® chip. Barco's flagship projector for the large chip family is the DP2K-32B projector, which earns the title 'brightest digital cinema projector on the planet'. In addition to advances in software, cooling, and convergence, all Series-II projectors also include enhanced security features as mandated by the Digital Cinema Initiative (DCI). For the exhibitor, these factors translate to the industry's finest digital projection technology, the highest degree of reliability, and the lowest total cost of ownership.

About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page About D-Cinema Korea Co., Ltd: D-Cinema Korea Co. Ltd is a joint venture owned equally by exhibition industry leaders, CJ CGV Co. Ltd and Lotte Shopping Cinema Division, representing more than 1,000 screens in South Korea. Formed in January, 2008 to facilitate the roll-out of a digital cinema infrastructure in South Korea, the company is headquartered in Seoul, Korea. D-Cinema Korea Co., Ltd Directory page

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