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LIMA, Peru & OMAHA, Neb.—Jul 19, 2010

Cine Planet and Cines Movieland Purchasing Additional NEC Digital Cinema Projectors and Screens from Ballantyne Strong for Peru and Chile Circuits

Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it will provide NEC Digital Cinema projection systems and Ballantyne’s MDI/Strong cinema screens to outfit an additional 14 auditoriums, 12 for Cine Planet, Peru’s leading motion picture exhibitor, and 2 for its Chilean subsidiary, Cines Movieland. 

Ballantyne Strong has previously installed 23 NEC Digital Cinema projection systems for these customers, 19 in Peru and 4 in Chile.

Fernando Soriano, Director General of Cine Planet, stated, “We have worked with Ballantyne Strong since our entry into the cinema business approximately ten years ago and have always relied on both the quality of their products and the excellent customer service they provide. As we enter the exciting new era of digital cinema it is natural that we will continue to rely on Ballantyne to expand our digital and 3D footprint and bring the latest movies and alternative content to our patrons.”

John P. Wilmers, Ballantyne’s CEO, commented, “Cine Planet and Cines Movieland have both achieved noteworthy growth and success as leading exhibitors in their markets. As with many other parts of the globe, South America is undergoing a rapid transformation from analog to digital cinema. Under Fernando’s leadership his Company is on the cutting-edge of technological change and we are delighted to play an integral role in their digital deployment by supplying state-of-the-art NEC projectors and our high quality screens.”

About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page About Cine Planet: Cine Planet operates 15 theatres in Peru with 121 total screens, 19 of which are digital and 19 3D-compatible. The Company’s Cines Movieland subsidiary, based in Chile, operates 4 theatres with 31 total screens, including 4 digital and 4 3D screens. Cine Planet Directory page

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