After a careful selection process, Nordisk
Film, which operates 115 screens in Denmark and Norway, has selected
MasterImage 3D for all its digital screens.
Jan Petersen, Chief Technical Officer of
Nordisk Film Biografer (Cinemas) said that
Nordisk made their choice of MasterImage 3D based on three main factors
- cost, the business model, and picture quality. With numerous different 3D
systems to choose from, Nordisk researched the market thoroughly, and also
relied heavily on advice from Kinoton, a trusted company with whom it has
worked for many years. In-depth talks between Kinoton and Nordisk, with
practical demonstrations of different systems, led to the choice of MasterImage
3D.
Nordisk,
for operational reasons, wanted a system with low-cost disposable
glasses, leading them to focus on systems using circularly polarised
glasses. They carefully examined 3D
images from the available systems and concluded that image quality from the
MasterImage 3D system was slightly better than from other systems, and were also influenced by the fact
that they could buy the system outright, with no ongoing lease payments. The
costs of the MasterImage 3D system also worked out favourably at the volumes
being considered by Nordisk, which has an ongoing programme of cinema
digitisation, and currently has more than 30 digital screens, all of which use
MasterImage 3D.
Lutz Schmidt, International Sales Manager
for Kinoton, said that Kinoton had experience of many 3D systems and had been
able to demonstrate MasterImage to Nordisk
and to provide positive feedback from MasterImage 3D systems which had
been installed in other European countries, in Korea, and in the USA. Kinoton
were thus able to re-assure Nordisk that the installation of MasterImage 3D
would be straightforward and that the company would be able to provide the
equipment in time for the proposed deadline.
Brian Kercher, Managing Director of
MasterImage 3D Europe says that one of the many strengths of the company is
that it works in partnership with Cinema Integrator companies throughout
Europe. This enables MasterImage 3D to ensure that its equipment is properly
installed and regularly maintained and serviced by teams of skilled and
experienced cinema engineers who understand the needs of the cinema exhibition
industry. MasterImage 3D also works in partnership with the many cinemas which
it serves, and these close working partnerships are the secret of success for
all those using the world-class MasterImage 3D system.
Echoing Brian’s remarks, Jan Petersen said
that Nordisk, already the largest cinema chain in Denmark, serving six million
visitors a year, intends to expand its digital cinema numbers in the coming
years, and he is delighted with the successful partnerships that the company
has established both with MasterImage 3D and with Kinoton.
