THX Ltd., acclaimed for the
certification of world-class cinemas and consumer electronics, Cinionic, the
global leader in laser-powered cinema solutions, and leading Scandinavian
cinema company, Nordisk Film Cinemas, today announced their collaboration to
launch the first THX Ultimate Cinema® in Europe, to be deployed at the Nordisk
Film crown jewel, the historic Imperial Theatre in Copenhagen. THX Ultimate Cinema powered by Cinionic Giant
Screen (CGS) provides movie exhibitors with a branded and differentiated PLF
offering which includes best-in-class solutions from Cinionic, an immersive audio
system, as well as acoustic and performance specifications and an auditorium
experience that has been calibrated by THX.
“We are proud to present Europe’s first THX Ultimate Cinema at
Nordisk Film’s historic Imperial Theatre in central Copenhagen,” said Casper
Bonavent, executive country manager, Nordisk Film Cinemas. “Celebrating our
60th anniversary this year, Imperial continues as the premiere cinema in
Denmark, and will now reach this important cinematic milestone by bringing to
the Imperial Theatre the best movie experience available anywhere in the world to thrill and immerse
moviegoers in Denmark. The introduction
of THX Ultimate Cinema shows our faith in the strong future of cinema as well
as Nordisk Film Cinemas’ ambitions to enhance the cinematic experience for our
guests”.
THX Ultimate Cinema powered by CGS at Imperial
Theatre features laser technology from Cinionic, including dual laser
projection integrating image optimization technology to deliver a 4K resolution
image with increased brightness, contrast, clarity, and rich brilliant colors.
It is also equipped with a Dolby
Atmos immersive sound system, ensuring that movies can come alive for
audiences in the nearly 1,000 seat auditorium on the impressive 1,500 square
foot Imperial screen. As a CGS location, the theater has access to content
specially remastered for high brightness on giant screens, including some of
the most anticipated new films from major Hollywood studios. The THX Ultimate
Cinema at Imperial Theatre joins over 350 CGS premium screens around the world.
“Today’s announcement evidences our sustained
commitment to excellence in the moviegoing experience,” said Wim Buyens, chief
executive officer, Cinionic. “Together with Nordisk Film and THX, we bring a
rich heritage in cinema, rooted in a passion for the best cinematic
presentation. Our long-term relationship with Nordisk Film Cinemas delivers the tools,
solutions, and innovations to fuel a bright future designed specifically for
today’s audiences. With CGS, we are dedicated to powering the leading premium large
formats around the world, with specially remastered titles, unique technology
and dedication to an elevated consumer journey.”
The THX Ultimate Cinema at the Imperial
Theatre powered by CGS will be a premium cinema experience where movies look
and sound their best. The auditorium will feature 4K dual-laser projection, a
RealD Ultimate screen, immersive audio, and artfully remastered content
enhanced specially for CGS screens, ensuring audiences absorb every detail of
the story. THX Ultimate Cinema is an evolution of the historic THX Cinema
offering, and a THX Ultimate Cinema powered by CGS takes the standard
moviegoing experience to a new level, delivering brighter images, a sharper
picture, brilliant colors, amazing acoustics, clearer voices, and better
movies.
Key Features:
●
Dual 4K-Laser Projection System: A brand new, state-of-the-art
Cinionic dual-laser projector from Barco delivers a 4K resolution image with
edge-to-edge brightness, contrast, clarity, and brilliant colors.
●
Immersive Audio: Fully optimized immersive sound
speaker systems designed to enhance the enveloping effect of the soundtrack by
adding speakers to every surface of the auditorium to completely envelope the
moviegoer in sound.
●
Acoustical Enhancements: Strict architectural and acoustic
requirements are implemented to ensure the auditorium is optimized to improve
sound accuracy, crispness, and clarity.
●
Exclusive Remastered Content: Theatres present artfully
remastered content enhanced with rich images shown exclusively at CGS
locations.
"For more than 35 years, THX has set the
standards for the audio and visual fidelity of entertainment enjoyment,"
said Min Liang-Tan, chief executive officer, THX Ltd. "The launch of the
first THX Ultimate Cinema in Europe is an example of our commitment to enhance
movie enjoyment. We are pleased to be working with Cinionic and Nordisk Film
Cinemas to bring this offering to life for moviegoers to immerse themselves in
films as close as possible to the way the artist intended the narrative to be
heard and viewed."
