Cinema Technology Sep. 22, 2020
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Sponsors



CES+ is the premier partner in cinema solutions. For the past 35 years has been a pioneer delivering innovative first-in-market technology and will revolutionize the industry with his one-of-a-kind Cinema-as-a-Service solution offering to become the disruptive facilitator of the evolution of the modern movie theater operation. CES+ is headquartered in Miami, Florida, and serves clients globally.




NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



Moving Image Technologies manufacturers and markets a full complement of cinema exhibition equipment and services to support the industry’s transition to digital cinema, including: custom engineering, systems design, integration, digital technology solutions for 3D, digital cinema, pre-feature on-screen advertising and components. Moving Image Technologies’ mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry.



QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



Bardan Cinema has been a leader in cinema equipment sales in Latin America and the Caribbean for over 40 years. With a well-established reputation and broad customer base that spans independent boutique theaters to large multiplexes, Bardan provides total solutions and services ranging from cinema design, equipment sales, installation, monitoring and VPF implementation. In collaboration with D-Cinema NOC, Bardan now offers comprehensive 24/7/365 proactive monitoring and remote support to exhibitors throughout the region.



Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



DCIP is the largest digital cinema integrator in the world and provides industry leading software and management solutions to exhibitors and distributors. 

Cinergy is an enterprise suite of tools that helps you track, monitor, and efficiently manage cinema operations in one centralized platform.


Industry Partners



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



ShowEast 2020,  now rescheduled to be held in Miami from Dec 7-10, 2020 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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San Francisco, California,—Aug 20, 2019

THX Unveils New Deep Note Trailer Featuring THX® Spatial Audio Mix

THX Launches Fan Poll to Name New Trailer
THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced the release of its much-anticipated new Deep Note trailer commemorating the company’s 35th anniversary. 

In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds. It is available to experience here. Today, THX also launched a 24-hour Twitter poll where fans may vote for their favorite trailer name here.  

“We are thrilled to release the new THX Deep Note trailer to entertainment lovers around the world,” said Min-Liang Tan, THX chief executive officer. “As a nod of appreciation for THX fans and as a bridge to new fans, we’re offering this trailer in THX Spatial Audio with incredible pre-rendered immersive sound. We engaged brilliant and imaginative people to create a remarkable audio-video experience for broad appeal, that looks and sounds the best it can and can be enjoyed where and when people want it‒in the theater, in your home, or on the go from any mobile devices.”

To offer this immersive audio experience on the go, THX utilized its THX Spatial Audio post-production mixing tools to provide a multidimensional sound when enjoyed from headphones or earbuds. Innovating beyond traditional surround sound, THX applied advanced objects and ambisonics-based engineering, essentially spherical harmonics, for full-sphere audio. This immersive sound delivers greater realism, drawing the listener into the story as they experience action coming from all directions as in a real-life environment, thus providing the emotional impact as intended by the creators.

The trailer will be available to THX Certified Cinema partners in 4K and object-based immersive audio. For playback in THX Ultimate Cinema™, it has been remastered for a visual experience which boasts increased brightness, contrast, clarity and rich brilliant colors. 

The THX Deep Note, created by industry legend Dr. Andy Moorer, is widely considered the world’s most iconic audio logo. Over the years, trailers designed to visually depict the universally recognizable audio mark have been released by notable talents, and the new trailer continues this tradition drawing from the best and brightest in entertainment to produce this high-fidelity 60 second feature content. The THX team developed the new trailer to inspire and capture the imagination of a new generation of fans. Created for enjoyment on major movie screens, home theater and mobile and computing screens alike, the trailer honors THX’s past with surprise glimpses from various points in the company’s rich Hollywood heritage, while also advancing the trailer experience by utilizing leading-edge multidimensional audio and video storytelling capabilities.

“Our aim with this piece is to extend the legacy that inspired us as young people in the movie theater,” said Ben Rosenblatt, the trailer's executive producer and co-founder of American Meme. “As a kid, I was blown away by the THX Deep Note trailer and would go back to the movie theater again and again just to see it, which inspired me to pursue the career I have in Hollywood today. We hope we’ve taken this a step beyond the originals to open up young minds and inspire an entirely new generation.”

Micho Rutare, writer and director of the trailer and co-founder of American Meme, adds, “We hope this trailer ignites people's imaginations. We want to take the audience on a journey, in under a minute, that both refreshes the iconic THX brand for the millennial generation and initiates audiences into the immersive entertainment experience available with this new technology.”

The award-winning creative team behind this project is led by production house American Meme in collaboration with VFX industry leader Video Copilot, and includes: 

  • Ben Rosenblatt, Executive Producer (Known for “The Alienist,” Star Wars: The Force Awakens, Star Trek Into Darkness),
  • Micho Rutare, Writer and Director (Known for Sharknado, “Z Nation”),       
  • Andrew Kramer, Director of Animation/Visual Effects (Known for Star Wars: The Force Awakens, Star Trek: Into Darkness),
  • Lindsey Alvarez, Immersive Audio Lead (Known for War for the Planet of the Apes, 10 Cloverfield Lane), 
  • Robby Stambler, Sound Design Supervisor (Known for 10 Cloverfield Lane, Star Wars: The Force Awakens), and
  • Gabriela Quiroz, Head of Story (Known for Star Trek: Beyond, Mission: Impossible – Rogue Nation).
The trailer was released today across social media platforms including YouTube here. THX will also make its new Deep Note trailer available to THX Ultimate Cinema and THX Certified Cinema partners for playback in theaters around the globe.  

For further information about the making of the trailer, the production team American Meme, and THX Spatial Audio please visit www.THX.com/trailer

About American Meme
Founded by Ben Rosenblatt and Micho Rutare, American Meme is dedicated to the proposition that great stories begin with great ideas. American Meme develops and produces original IP with a millennial point of view, aimed at a diverse, emerging demographic. With Rosenblatt's experience producing VFX-driven tentpole films and Rutare's experience creating viral phenomena, American Meme delivers high-concept, high production-value entertainment to clients and audiences. For further information, please visit www.americanmeme.us.


Media Gallery

About THX: Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty-five years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, live events and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist's vision is truthfully delivered to audiences worldwide. For more information, visit: http://www.thx.com
 

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