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CES 2010, Las Vegas—Jan 7, 2010

THX Supports Sensio® 3D Format with THX Media Director

THX and SENSIO Team to Simplify the 3D Experience, Enabling TVs To Configure 2D and 3D Settings Automatically
THX Ltd. and SENSIO Technologies Inc. have partnered to integrate SENSIO® 3D video processing flags with THX® Media Director™, a technology designed to simplify the home entertainment experience. THX Media Director will provide TVs featuring both SENSIO® 3D video processing and THX Media Director with the ability to select appropriate 2D and 3D playback settings automatically, resulting in a seamless, high quality 3DTV experience for consumers.

THX and SENSIO will demonstrate THX Media Director at SENSIO’s CES 2010 booth #20931 in the South Hall of the Las Vegas Convention Center (LVCC).  

“The introduction of 3D in the home will reshape how we experience movies, TV programs and digital downloads. 3D brings with it new playback modes, user interfaces and an added layer of complexity for consumers,” said Rick Dean, senior vice president at THX. “THX Media Director provides for a seamless 3D experience, as well as metadata to support a wide range of 2D images and home audio formats.”

THX Media Director enables SENSIO and its consumer electronics partners to showcase
signature 3D playback features and settings, while simplifying the user experience. THX Media
Director technology uses metadata to describe the creative and technical characteristics of 2D
and 3D content to TVs, AV receivers and other home theater playback devices. Acting on the
metadata, THX Media Director-enabled TVs can trigger the appropriate playback settings for
SENSIO® 3D video processing, or resume 2D playback, without requiring user intervention.
“The integration of SENSIO’s flags into THX Media Director brings us yet another step forward in creating a simple SENSIO® 3D ecosystem for consumers. We are offering multiple SENSIO
compatible products in the market today and with THX Media Director, consumers will enjoy the
benefits of SENSIO® 3D without requiring them to constantly reach for the remote control", said
Nicholas Routhier, SENSIO’s President and CEO. "We are very pleased to announce this
collaboration with such a prestigious partner and we look forward to working with THX on other
3D related solutions which will benefit consumers."

About THX: Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist's vision is truthfully delivered to audiences worldwide. THX Directory page About Sensio Technologies Inc.:
The award-winning SENSIO® Hi-Fi 3D technology has been trusted by some of the biggest names in event creation to power numerous live 3D firsts. These include the first live 3D broadcast, the first live 3D simulcast and the first worldwide live 3D event in cinemas. SENSIO’s unique expertise and network of contacts led to the creation of the only, ready-to-go worldwide distribution channel for live 3D events in cinemas: the SENSIO® 3D Live Network. As of 2011, SENSIO acts as a live 3D event promoter providing high-profile content and technical and promotional support to the cinema industry.
 
 
Sensio Technologies Inc. Directory page
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3D

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