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San Francisco—Dec 13, 2017

THX and CGS Announce Strategic Technology and Distribution Partnership

THX and CGS are targeting to roll out 400 screens worldwide in the next three years based on the jointly developed next generation cinema experiences.
THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announces it has entered into a strategic partnership with China Film Giant Screen (Beijing) Co., Ltd. (“CGS”), a subsidiary of China Film Group, for both technology and business collaborations.

The strategic partnership between THX and CGS is expected to enable both parties to work together over the next three years to secure commitments from exhibitors to roll out a target of 400 screens worldwide featuring jointly developed next generation cinema experience. THX and CGS are also committed to developing new offerings for exhibitors which will be announced at Q2 2018. The partnership will also enable THX and CGS to produce co-marketing and publicity events that will drive box office sales for studio and exhibitor partners.

On December 7, 2017, THX and CGS also announced the grand opening of Zhuhai Haiyun China Film Cinema, China’sfirst all-THX certified multiplex, together with two CGS’s auditorium. This milestone reinforced THX’s close ties with CGS and strengthened its presence in the cinema industry.

Min-Liang Tan, CEO of THX, commented: “We are delighted to establish this strategic partnership with CGS to bring the very best cinema experience to viewers in both China and the US, the two largest cinema markets in the world. THX and CGS are respective technology leaders in cinema, and we are confident that the partnership will help bring superior audio and visual entertainment experiences to audiences.”

Mr. Lin Minjie, Chairman of CGS added: “We share the same vision with THX to provide the best viewing experience to customers. The collaboration between CGS and THX enables both companies to promote their respective technological edges at the theaters. We believe that our partnership with THX will further elevate the status of the China cinema technology in the international arena while bringing the best in class cinema technologies to the world.”

About THX: Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist's vision is truthfully delivered to audiences worldwide. THX Directory page About China Film Group - CGS Division: China Film Co. Ltd. (CFC), is the largest and most influential company in film industry in China. CFC businesses are divided into four categories—production, distribution, exhibition, cinema-related services—which cover a wide spectrum of film-related businesses. It has partnerships and joint ventures from around the world and close business ties with almost all major players in the industry.   CFGS (Beijing) Co. Ltd., a subsidiary of CFC, offers premium large-format cinema solutions in the CGS format to clients world-wide. Based on the success of its proprietary technologies and business model, there have been 70 CGS theatres built since its rollout in 2011, in addition to a long list of near-future deployments, including clients outside greater China. 

China Film Group - CGS Division Directory page
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