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Omaha, Neb—Jan 13, 2011

Ballantyne Strong Expands Asia Footprint with Orders for 250 NEC Digital Cinema Projection Systems from New Customers - Beijing Yida Jiuzhou Film and the Jinyi Group

Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it has been selected to provide 150 NEC digital cinema projection systems to Beijing Yida Jiuzhou Film, a newly launched exhibition company, and 100 projection systems to The Jinyi Group. Both are first-time Ballantyne customers. Approximately 50 of the systems were shipped in Q4 2010, and the balance is expected to ship principally in Q1 2011.

Gary L. Cavey, President and CEO of Ballantyne, commented, “Our Asian digital cinema business continues to thrive as Chinese theatre exhibitors move aggressively to both convert existing theaters to digital as well as to expand cinema penetration across the country. We are delighted to forge new relationships with both Beijing Yida Jiuzhou Film and The Jinyi Group. Ballantyne remains well positioned to participate in Asian growth opportunities in coming years.”

With over 16 years of experience operating in Asia, Ballantyne has significantly expanded its presence in region over the past two years. The Company has full-service facilities in Beijing and Hong Kong and a recently opened satellite sales office in Shanghai.

About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page About Guangzhou JinYi Media Corporation:
Established in 2004, Guangzhou JinYi Media Corporation (‘JinYi’), is one of the most famous enterprises dedicated to cinema distribution and film exhibition in China. The company’s main products include film screenings, film distribution, merchandising and advertising services. Its subsidiary JinYi Cinema is one of the top cinema franchises in China. 
Guangzhou JinYi Media Corporation Directory page

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