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RANCHO CORDOVA, Calif—Mar 8, 2005

NEC Solutions America Expands Media Solutions Division; Names Director of Digital Cinema Projector Sales and Manager of Digital Cinema Engineering

NEC Solutions (America), Inc., a premier provider of integrated solutions for the Connected Enterprise in North America, expanded the management team of its Media Solutions Division, by today announcing the appointment of digital projection veterans Peter Nicholas as director of digital cinema projector sales, and Robert Lelle as manager of digital cinema engineering.

Both appointments underscore NEC Solutions America's continued commitment to delivering high quality and cost-effective digital media solutions. The Media Solutions Division leverages NEC's world-class expertise in visual display and server products, and integration services to develop specialized, turnkey solutions for the delivery and management of digital content.

"We are pleased to continue to build on the wealth of veteran experience already at NEC as we continue to enhance and deliver our digital media solutions," said Kurt Schwenk, director of Media Solutions, NEC Solutions America. "Peter and Bob bring an impressive breadth of experience in the digital cinema industry, which complements the extensive knowledge of digital media business and technical requirements in the Media Solutions Division already focused on serving exhibitors in North America."

Peter Nicholas will oversee sales of NEC's STAR*Beam(TM) DLP Cinema(R) projector product line, including the STAR*Beam iS8 projector and STAR*Beam iS15 projector, as well as future DLP Cinema projector offerings. Bob Lelle will manage the engineering development of NEC's industry-leading STARUS(TM) digital cinema system including the STAR*Cor(TM) multiplex server, the STAR*Show(TM) screen servers, and the STAR*Beam DLP Cinema projectors.

Nicholas previously worked for Digital Projection International (DPI), most recently as the director of digital cinema sales and marketing for the Americas, where he was instrumental in developing the company's digital cinema business strategy.

"NEC Solutions America has firmly planted a stake in the ground with respect to the delivery of true, digital cinema solutions," said Peter Nicholas, director of digital cinema projector sales, Media Solutions Division of NEC Solutions America. "NEC has become an industry-leading and truly innovative one-stop shop for supplying and deploying digital cinema solutions for nearly any environment."

Lelle brings to NEC 13 years of expert technical knowledge of areas related to digital cinema applications engineering, video systems, and systems integration. Prior to NEC as cinema applications engineer for DPI, Lelle served as the primary technical resource in North America responsible for supporting the marketing and sales of digital cinema projectors into the post-production and exhibition markets.

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
Phone: 630-467-3000 

Jeff Kaplan
NEC Digital Cinema

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309

Public Relations: Kathy Errera
Digital Marketing Specialist

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

NEC Display Solutions, Ltd. 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

NEC Solutions (China) Co., Ltd. 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 

*Web Site of NEC DLP Cinema Projectors 

Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. NEC Corporation Directory page

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