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# 1938 Baird.

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Tokyo—Jun 27, 2013

NEC Enhances Digital Cinema in Brazil

Providing digital projection systems for leading cinema chains
NEC Corporation (NEC: TSE 6701) has signed a partnership agreement to provide digital projection systems to Moviecom and Cineflix, two of Brazil’s leading digital cinema chains. 
 
Under the agreement, NEC Latin America, a wholly-owned NEC subsidiary, will supply 100 digital projection systems to Moviecom within the next twelve months. The company will also provide approximately 35 systems to Cineflix in next twelve months, and a total of 100 systems by the end of 2016.
 
In recent years, the transition to digital cinema has rapidly changed the face of the cinema industry. Traditional film-based cameras are being replaced by digital video cameras and computer graphics are helping to reduce filming costs. Moreover, digital projection systems are easier to maintain than conventional equipment and images retain their original high quality.
 
“Moviecom started migrating to digital technology several years ago when we purchased our first 3D projectors from NEC. In consideration of improving display quality and practicality, we decided to invest more heavily in the process of digitizing our equipment,” said Gustavo Ballarin, director of operations and marketing of Moviecom. “We are particularly impressed with the quality of images produced by NEC equipment, especially the colour, brightness, definition and depth.”
 
“Digital technology is expanding throughout the world and this marks an important milestone in the evolution of the Brazilian market,” says Gilmar Santos Leal, executive director of Cineflix. “The digitization of our theatres is a strategic decision where NEC’s expertise and quality of support play instrumental roles.”
 
“Programs such as Virtual Print Free (VPF)* encourage cinema chains to digitize their theatres. The Brazilian government is also committed to developing the segment by implementing the Cinema Near You program and the Cinema of the City project, which decrease investment and operational cost by at least 30% and consequently enhance the popularity of the cinema," says Jorge Dantas, director of Digital Cinema at NEC Latin America. “When citizens have easy access to theaters nearby their workplaces and homes at affordable prices, they will tacitly want to go to the movies. This will lead to higher revenues for exhibitors, which will call for new private investment initiatives into new theaters. It’s a virtuous cycle that positively contributes to people´s access to cultural services and events, and this is in line with NEC´s corporate vision of technology innovation supporting the sustainable growth of the society.  We are very proud in being a global technology leader in digital cinema solutions and support the Brazilian digitalization process of movie theaters.”              
***
 
Note:
Virtual Print Free (VPF): the subsidy provided by a film distributor for the purchase of digital cinema projection equipment
 
 

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Jeff Kaplan
NEC Digital Cinema
Phone:214-632-8089
jkaplan@necdisplay.com

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Kathy Errera
Digital Marketing Specialist
Phone:630-467-4367
kerrera@necdisplay.com

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 

Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at www.nec.com. The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. NEC Corporation Directory page About NEC Latin America: In Latin America, NEC offers IT and telecommunications solutions for operators, enterprises and governments. NEC also develops projects in the region for multipurpose arenas and integrated security. With over 40 years of experience in the local market, the company is a subsidiary of NEC Corporation, a leading global technology company. NEC Latin America Directory page

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