With over 50 3D movies expected to hit cinemas over the course of 2011, XPAND 3D, the global leader in active 3D technologies for home, cinema and education, today announced new, lower pricing for its award-winning cinema-grade X101 3D glasses. In doing so, the company is fulfilling its vision of providing theater owners with the best business model that couples the world’s best performing 3D technology with lowest operational cost as the volume of 3D content is surging.
“Looking at the business model for active high quality 3D glasses vs. disposable passive glasses, the argument for active has just become even more convincing!” noted Ami Dror, XPAND 3D Chief Strategy Officer, “XPAND Cinema partners can amortize the cost of the 3D glasses over thousands of shows instead of trashing millions of low-quality disposable glasses. They provide optimal 3D and 2D experiences by not requiring silver screens and they do not harm the environment in the way that disposable passive glasses consume materials and generate waste. In reducing the price of the X101s, we’re setting our customers up for success and enabling them to capitalize on this year’s remarkable jump in 3D movies!”
XPAND X101 3D glasses are designed to provide moviegoers with the best 3D performance and cinema operators with the best commercial performance. The glasses are rugged for durability but flexible for comfort and with lifetime of up to 5000 shows.
Because 3D requires as much light as possible, XPAND X101 3D glasses feature the fastest shutter technology to deliver the brightest image. Standard white screens can be used for both 2D and 3D meaning the cinema’s capital costs are reduced, while the viewing angle is optimized (and more seats get an optimal viewing experience). Furthermore, hot spots created by 2D presentations on silver screens are eliminated!
XPAND X101 3D glasses are optimized to work with all Texas Instruments DLP Cinema chips and allow DC projectors to be set to normal lamp settings (as opposed to increased lamp output settings required by other 3D providers), extending projector lamp life by as much as 80 percent. XPAND X101 3D glasses include a standard EAS anti-theft tag device.
“No seat is compromised,” Dror adds. “Our system is used by some of the largest, most prestigious cinemas across the globe and enjoyed by Millions of moviegoers in many markets. Now with improved pricing on the X101 3D glasses, more theaters can offer a better experience and more viewers have a reason to come back to that theater!”