Empire Theatres, a Canada-wide film exhibition company with 50 theatres, and IMAX Corp. (NYSE: IMAX) (TSX: IMAX) announced today that Empire Theatres will be adding three new IMAX digital theatres to its network this year.
In addition to an existing location in Halifax, NS, the following theatres in the Empire Theatres network have been chosen to deliver The IMAX Experience®: Empire Theatres Country Hills, Calgary, AB Empire Theatres Kitchener, Kitchener, ON Empire Theatres Avalon Mall, St. John's, NL
The Empire Theatres Bayers Lake, Halifax, NS IMAX screen will be converted from film to digital projection to allow for a greater range of IMAX blockbuster hits to be shown. "We are excited to partner once again with IMAX Corporation to bring The IMAX Experience® to our theatres in these markets," says Dean Leland, Vice President, Studio & Media Relations, Empire Theatres. "IMAX delivers premium viewing experiences in both digital and 3D that our guests are looking for."
IMAX offers cutting-edge digital 2D and 3D picture and sound technologies that deliver a superior movie-going experience on a larger screen with crystal-clear images and enhanced sound. IMAX theatres deliver the world's best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology, creating an immersive experience that will make guests feel like they are a part of the movie.
"Today's announcement highlights our commitment to expanding in the Canadian market, and to continuing our successful work with key partners like Empire Theatres," said IMAX CEO Richard L. Gelfond. "With these three new systems, we are scheduled to have 22 commercial theatres operating in Canada by November, more than double the size of our Canadian commercial theatre network as of November 2010."
The Empire Theatres Country Hills, AB, Empire Theatres Gateway Park, ON and Empire Theatres Bayers Lake, NS locations will be open for Harry Potter and the Deathly Hallows: Part 2: An IMAX 3D Experience on July 15, 2011. The Empire Theatres Studio 12, NL location will be open in September 2011.
About Empire Theatres Limited:Empire Theatres Limited is a Canada-wide film exhibition company providing an exciting out-of-home entertainment experience including traditional film exhibition as well as other content using its digital and satellite capabilities.
Empire Theatres Limited is a 100% owned subsidiary of Empire Company Limited that owns and operates 50 theatres across Canada with 386 screens, including one IMAX theatre in Halifax, NS.
Empire Theatres Limited's corporate headquarters are located in Stellarton, NS, with regional offices in Halifax, NS; Toronto, ON; and Calgary, AB. With approximately 2,500 employees, Empire Theatres provides excellent employment opportunities for the youth of Canada in an exciting and energetic industry.