XDC, the n°1 pan-European digital cinema service company, and Live 3D trailblazer SENSIO Technologies Inc. have decided to join forces to allow XDC to distribute, in Europe and the Middle East, live 3D alternative content events provided in the premium-quality SENSIO® Hi-Fi 3D format.
The resulting agreement will enable cinema operators working with XDC Entertainment Services to offer the public the thrill of sports and entertainment events as if they had front-row seats. Past live 3D events powered by SENSIO include the NBA 2011, distributed to cinemas on two continents, the 2010 FIFA World CupT, screened in 33 countries around the world, the RBS Six Nations rugby final 2011, a concert by French singer Julien Clerc, and the Opera de Rennes's Don Giovanni.
SENSIO® Hi-Fi 3D technology has been trusted by the biggest names in event creation and promotion since it powered the very first live 3D event in 2009 (the BCS Bowl). Since then, the company has continued pioneering with the creation of a business model for live 3D in cinemas and the SENSIO® 3D Live Network - a global team working together to make non-movie 3D content available around the world.
XDC is the pioneer of digital cinema in Europe, and has made recent investments in the content-related business. Its distribution network covers over 20 countries across Europe, including the United Kingdom, Ireland, Spain, Portugal, Russia, the Netherlands, Turkey and most of Central Europe. The Middle East region is also covered, including Kuwait, the Lebanon, the United Arab Emirates and Israel.
"SENSIO is delighted to be working with XDC so that even more people will soon be able to experience the thrill of live 3D events in cinemas," said Richard LaBerge, Executive Vice-President and Chief Marketing Officer. "This agreement will create a synergy between the special connections SENSIO has cultivated since the inception of live 3D, and the strong network developed and maintained by XDC, and we look forward to seeing it materialize."
Fabrice Testa, Vice President Content & Network Services at XDC concluded: "We are very proud that SENSIO is trusting XDC Entertainment Services for the distribution of their alternative content events. Thanks to this agreement, XDC will be able to offer to the exhibition very attractive live 3D content such as international sporting events and concerts. XDC supports exhibitors by providing a complete marketing package and a cross-media promotional campaign. Moreover new tools are continuously developed to match the specific needs required by the distribution of such content in the digital environment. This helps exhibitors to maximize attendance."
Exhibitors interested in getting info about next available alternative content are invited to contact Frank Smith, Sales Manager, XDC by email at
fsm@xdcinema.com.
