Hollywood, CA and Morelia, Mexico—Oct 20, 2011
Cinepolis Selects MasterImage 3D to Bring Movie-Goers in Latin America the Highest Quality 3D Experience
Largest Multiplex Theatre Operator in Latin America Chooses MasterImage 3D as Digital Cinema Supplier including MI-CLARITY3D Cinema System and Eyewear
MasterImage 3D,
Inc., a provider of pioneering 3D solutions for theaters, announced
today that its digital 3D cinema systems will be deployed by Cinepolis, the
fourth largest exhibitor circuit in the world and the largest outside of the
United States. Through the agreement,
MasterImage 3D’s new MI-CLARITY3D digital 3D system and MI-1000 dual projection
3D glass filters will be used in cinemas throughout Mexico and Brazil.
Operating 275 theaters with more than
2,500 screens across Mexico, Guatemala, El Salvador, Costa Rica, Panama,
Colombia, Brazil, Peru and India, Cinepolis is an early adopter of digital
technology for Latin America and has already rolled out digital cinema
solutions for more than a quarter of its screens across the Latin American
region.
The MI-CLARITY3D digital cinema system is the new flagship
offering from MasterImage 3D, designed in three models for varying projection
booths. Like its predecessor, it offers
high-quality 3D presentation and is available through a compelling
ownership-based pricing model. Unique to
the MI-CLARITY3D is increased light efficiency, full system automation and
improved styling. The MasterImage
MI-1000 glass filters are universal and work optimally with MasterImage 3D
glasses for oversized screen installations.
“MasterImage 3D offers a unique combination of picture quality
and color fidelity with a sensible business model,“ says Gabriel Morales Becker,
Technology Strategy Manager at Cinepolis.
“With the MI-CLARITY3D, they offer a comprehensive portfolio for various
projection room environments.”
Over the past year, MasterImage 3D
has experienced significant growth now with systems installed in more than 70
countries worldwide. The addition of Cinepolis
as a partner continues the company’s momentum in adding leading regional
multiplexes around the world. This recent
expansion includes but is not limited to relationships with Les Cinémas Gaumont
Pathé, the largest circuit in France; TOHO— the largest in Japan; and Cinema
City International, the largest in Israel.
“Cinepolis is one of the best run and
innovative companies in the exhibition business,” says Peter Koplik, President
of Digital Cinema at MasterImage 3D. “We
are gratified by their confidence in MasterImage 3D and pleased that our
technology will enable theatre patrons across Latin America to enjoy great 3D
movies.”
