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Cine Asia/Hong Kong—Nov 24, 2011

Christie to Show Complete Cinema Solutions at Cine Asia 2011

Preview of leading-edge Technologies for Entertainment
Christie®, a global visual technology company, will be demonstrating a complete range of innovative entertainment solutions at Cine Asia in Hong Kong, Dec 6-8, making this event, one of Christie’s paramount trade and technology exchange platforms for its entertainment solutions unit.
 
“One of our main objectives at Cine Asia this year is to further promote Christie as the only single source manufacturer offering one-stop, integrated digital cinema solutions,” said Lin Yu, vice president, Christie Asia Pacific.
 
High Frame Rate Demo with Jon Landau
Christie is organizing an interactive demonstration with Jon Landau, Academy Award® and two-time Golden Globe® winning producer of the Titanic and Avatar on Wednesday, Dec 7. The hour-long dialogue will include the main principles of this new high frame rate (HFR) technique and why there is a need to move from 24 frames per second (FPS) to 48, or even 60 FPS in the digital era. HFR technology renders fast-moving objects in exceptional detail, boosting the clarity and smoothness of the image.
 
One of the major trends to look out for will be high frame rates for 3D. “High frame Rate projection will probably be one of the most important trends that the cinema industry will witness in the next few years as it will allow film-makers the latitude to vastly improve the quality of their images in 3D,” commented Don Shaw, director, Product Management, Christie Entertainment Solutions.
 
Running 3D content from James Cameron’s and Landau’s Lightstorm Entertainment, the presentation aims to motivate companies and professionals throughout the entertainment industry to push technologies to new levels that will allow new stories to be told and presented in more visually engaging and immersive ways.
 
Hollywood film-makers endorsing HFR include Jon Landau, James Cameron, and Peter Jackson, who have indicated that their new movies, including Cameron’s Avatar2 & 3, and Jackson’s The Hobbit, will be filmed in HFR format.Christie has also recently announced a historic, five-year agreement with Lightstorm Entertainment, Inc., to drive research, testing, and development of HFR technology. 
 
Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality
Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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