- Find Companies
- News Archive
Oct. 18, 2018
Register & Log in
Please login again. New Authentication System and User Account Options
We have recently upgraded our login system. An account is not required, but necessary to set your preferences and edit company information. If you have previously registered, you can log in again using the same email address and password. You can reset your password by following the "forgot password?" link on the login page.
You can now log in using your external account from
More services may be added.
for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
When logged in, you can access your
page by clicking on your email address under the DCinemaToday logo.
A login account allows you to request edit permissions for your company listing. This permission is granted on a request basis to authorized employees and business principals. More information on requesting to updating company information is available on the Account Manage page. Once authorized, the companies you can update will be listed in the
section of your Account Manage page.
A login account allows you to set the order of the
tabs on the DCinemaToday Home page. You can set any tab as your default starting tab. To do this, go to the
section of the Account Manage page (Desktop only - not yet ready for the Mobile App.) More user-specific features are under development, so we recommend you log in when possible.
with any questions, feedback, issues, or bug reports .
Log into Account
Companies: North America
Companies: Asia and Pacific
Companies: Latin America
Last 20 News Items
From CineEurope 2018
From CinemaCon 2018
From CineAsia 2017
From ShowEast 2017
Full Press Release
Features and Technologies
Find by Country
RSS News Feeds
is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979,
has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.
offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
Christie Home Page
Local Directory Page
Shows & Events
1939 Format Debate
Refresh this page
Cypress, Calif.—Mar 21, 2012
Sierra Cinemas Makes the Move to Digital with Ease Thanks to Christie
Christie’s Virtual Print Fee Program and DLP Cinema Projectors Part of “One-Stop-Shopping” Solution
hristie® has announced that the 4-screen Sierra Cinemas in Grass Valley, California is the latest among the many regional and local exhibitors making the move into the 21st century of entertainment with the installation of the world’s most popular DLP Cinema® projectors from Christie.
“We chose Christie because we believe in the quality of their products. We appreciate the flexibility built into their projectors – the ease in using the menus, and settings that can be adjusted quickly and easily,” said Michael LaMarca, general manager of Sierra Cinemas. “As well, we opted for the Christie VPF Program because it fits our unique circumstances, allowing us to fast track our digital cinema conversions.”
The Future Looks Bright
Sierra Cinemas has been in the business of creating exceptional movie experiences for customers since Mike and Barbara Getz opened their first theater in 1989. Starting the digital conversion of equipment in 2009 with the installation of a 3D projector, Sierra Cinemas has maintained their high standard of entertainment while successfully embracing the digital revolution.
Following the phenomenal success of the blockbuster “Avatar,” Sierra Cinemas upgraded a second auditorium to digital 3D, installing a Christie CP2000-ZX® to present “Alice in Wonderland.” Working with dealer/installer American Cinema Equipment (ACE), a certified Christie partner, they then completely digitized the rest of their screens, enabling them for 3D, using Christie Solaria™ Series projectors.
Christie VPF - Virtually Irresistible
Sierra Cinemas contracted for Christie’s VPF Program because it was designed for exhibitors who want the most independence in planning a digital cinema conversion. Supported by all the major Hollywood studios, the program allows exhibitors to make the move to DCI Compliant digital cinema simply and cost-effectively.
“We are committed to providing independent theaters the same opportunity larger chains take advantage of when converting to digital cinema,” said Craig Sholder, vice president, Christie Entertainment Solutions. “Our VPF Program aims to work with each theater individually every step of the way to ensure the ideal projectors and financing options are chosen.”
Sierra Appreciates Christie’s Managed Services
LaMarca is also impressed with Christie’s service and support. “It was absolutely a major deciding factor. Christie is serious about service, and they are responsive and professional.”
Christie Managed Services was engaged to provide Sierra Cinemas with remote monitoring and comprehensive maintenance, with round-the-clock support through Christie’s Network Operations Center (NOC), along with preventative servicing and on-site emergency response.
“Christie is there when we need them. We selected Christie for three very different cinemas, because they represented our interests and were willing to work with us. Now that we have ‘the whole kit and caboodle,’ we feel pretty confident going forward,” LaMarca added.
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Managed Services
Christie Digital Cinema
Christie Lobby Solutions
Christie Vive Audio
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit
Christie Directory page
Christie Web Site
About Sierra Cinemas:
In 1989, Mike and Barbara Getz opened Sierra Cinemas, a 4-screen, first run movie theater in Grass Valley, California. Passionate about creating outstanding movie experiences for their community they opened Sutton Cinemas, a 2-screen theater in the Brunswick Plaza in 2001. Continuing their expansion, in 2003, the Getz’s purchased the Del Oro Theatre in downtown Grass Valley and began an extensive remodeling effort, which culminated in the Grand Re-Opening and Tower Lighting ceremony in October, 2004. Today, Sierra Cinemas is the flagship theater of Sierra Theaters, and continues to stay true to the family business values of providing quality entertainment.
Sierra Cinemas Directory page
Sierra Cinemas (Grass Valley)
Share this page:
More Christie News:
Oct 16, 2018
Christie RealLaser makes UK debut at BFI London Film Festival 2018
Oct 5, 2018
CGR Cinemas Declares Future of Cinema is RGB Laser and the Future Is Now
Sep 10, 2018
New Crowne Pointe Theatre in Elizabethtown, Kentucky, Features Christie Projectors in All Nine Auditoriums
Sep 4, 2018
Christie Brings Cinema to Life, Repeating as the Official Projection Partner of the 2018 Toronto International Film Festival (TIFF)
Aug 30, 2018
Christie CP4230 Impresses Cinema Goers at Düsseldorf Airport Throughout the 2018 OpenAirport Cinema Event
Aug 27, 2018
Christie Cinema Projectors and Vive Audio Sound Systems on the Menu at New Moviehouse & Eatery Theater Complex in Austin, Texas
Aug 22, 2018
Christie Showcases Next Generation Cinema Projection Solutions with Proprietary RealLaser™ Illumination Technology at BIRTV
Aug 15, 2018
Cinemark Theatres Acquires Christie® CP4325-RGB Pure Laser Cinema Projector for its Multiplex in Kaohsiung
Jul 27, 2018
Christie Continues to Set the Standard for Cinema Technology Innovation at the 2018 Australian International Movie Convention
Jul 4, 2018
Christie Brings its Expertise to Big Cine Expo for the Third Time as Official Technology Partner
©Copyright 2003 - 2018
| Terms of Service
All rights reserved.