CinemaCon, Las Vegas, Nev., USA—Apr 24, 2012
China Film Group Selects Barco and GDC Technology Integrated Digital Cinema Systems for 500 Unit Deployment
Barco, the global digital cinema technology leader, is supplying 350 DP2K-20C and 150 DP2K-32B systems equipped with GDC Technology (GDC Tech) SX-2000 integrated media blocks (IMB) to the China Film Group (CFG).
CFG Barco (Beijing) Electronics Co. Ltd, the joint venture formed between Barco and China Film Equipment Co. last October, has procured 500 DLP Cinema® projectors as a strategic element of China’s 12th Five-Year-Plan focused on fostering a period of rapid development over the next five years to contribute five percent to China’s GDP. The procurement of this latest round of projectors reflects the CFG’s objective to fuel China’s digital cinema market with localized development. The deployment of these 500 integrated systems in which Barco projectors are integrated with GDC Tech’s IMB began in the 1st quarter this year, and is expected to be completed at the end of 2012.
“We are very pleased to expand our relationship with Barco and GDC Tech, two companies extremely focused on superior product quality and local, dedicated support,” commented Cheng Yang, General Manager of the CFG’s Digital Cinema Development Initiative. “We have been a Barco customer since 2002, while GDC Tech bears the distinction of being one of the first digital cinema suppliers to China. As a result, we have great confidence in their respective abilities to assist us in achieving our economic goals through successful digital cinema growth.”
This year, Barco expanded its customer support services from its original 24/7 Hotline to offer its 24/7 Help Desk support services to all Chinaexhibitors in no less than 27 provinces. Barco’s Help Desk service is unique in that customers are assured of a 30-minute-or-less response to their technical support requests. This move will further enhance customer satisfaction, which is extremely important to maintaining loyalty in the cinema industry.
“We are honored to partner with GDC Tech in support of the China Film Group’s objective, and eager to provide all of the products and services to enable rapid expansion of their digital cinema footprint,” commented Wim Buyens, Senior Vice President Entertainment for Barco. “We look forward to a long, successful relationship as they enjoy the benefits of our industry-leading technologies and top-notch service.”
Barco and GDC Tech have been partners for many years and for Barco to take the lead in providing integrated systems to the exhibitors is a good value proposition to customers. This latest acquisition of integrated systems by CFG is part of a larger initiative which includes Barco’s procurement of an additional 500 GDC Tech IMBs for resale to other cinema owners located throughout mainland China.
“GDC Tech is proud to supply its IMB to China market leader in digital cinema,” said Man-Nang Chong, Founder and CEO of GDC Tech. “We have enjoyed a long and fruitful relationship with Barco for many years. Working together as a team, Barco and GDC Tech have forged a compelling solution for cinema owners, offering the best in the way of each company’s technologies in projector and integrated media blocks.”
Barco is exhibiting at CinemaCon in Las Vegas, USA, from 23 to 26 April 2012 in the Augustus Ballroom, booth #2317.
GDC is exhibiting at CinemaCon in Las Vegas, USA, from 23 to 26 April 2012 in the Augustus Ballroom, booth #2219.