Cinema Technology Oct. 20, 2021
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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 


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Beijing—Aug 26, 2016

VRrOOm Launches World’s First Global VR Cinema Network At BIRTV

Founded by ex-THX executive , VRrOOm officially announced on August 26 an exclusive partnership with CFEC, a China Film Group (CFG) company. The future network of VR cinemas, a key component of the company’s VR ecosystem, was introduced at the Beijing International Radio, TV & Film Exhibition (BIRTV) under the brand VRrOOm Sanctum. 

Founder and CEO Louis Cacciuttolo, China market veteran and global cinema expert, announced the launch of his new company VRrOOm, a fully dedicated Virtual Reality (VR) ecosystem, today at the Beijing International Radio, TV & Film Exhibition (BIRTV).
 
“THE AR/VR Market is expected to hit $120 billion by 2020* and the technology is going to be the next big thing for storytelling, beyond gaming”, said Louis Cacciuttolo, who worked for THX as Global Brand VP until March this year and was top executive for international communication agencies such as Saatchi & Saatchi and Ogilvy before joining the cinema industry. “Yet, there are few resources dedicated to facilitating the access to VR and accelerating mass market adoption.”
 
VRrOOm is built around three main pillars: information, through a digital media platform www.vrroom.buzz, physical VR experience in cinemas with VRrOOM Sanctum and VR and AR content production.
 
VRrOOM in China and France cinemas this fall; scheduled to open in the US next year
“The general audience understanding of VR is currently limited as most people can’t afford the best equipment and readily available content is scarce. Cinema destinations provide a cost-effective way for most people to experience the best that VR can offer,” Louis Cacciuttolo added.
 
The first VRrOOm Sanctum theatres will be installed inside traditional cinemas this fall in Beijing and Shanghai thanks to an exclusive partnership sealed with Chinese film industry leader China Film Group’s affiliated company CFEC. The goal is to expand the network at high speed and have dozens of sites installed across key cities of China by the end of 2017.  VRrOOm also reached an agreement with French cinema chain CineMovida and two more VRrOOm Sanctum theatres are due to open in France in November.  More projects are also currently under discussion in the US and in Europe.
 
Lin Minjie, China Film Equipment Company (CFEC) and China Giant Screen President, said: “The thirst of the Chinese audience for new technology makes VR an unavoidable part of our future development strategy. We want to be the first in China to provide the highest quality and most innovative experiences to delight our audience and further contribute to China’s cinema industry progress. This exclusive collaboration with VRrOOm makes a lot of sense as they have the right expertise and resources that are necessary to keep the cinema industry moving forward.”  In fact, Digi-Capital forecasts that Asia (China, Japan, South Korea, others) could drive AR/VR revenue by 2020, followed by Europe and North America.
 
Jacques Font, owner of French cinema chain CineMovida, said: “My grandfather opened our family’s first cinema theatre back in 1910, and it is the oldest cinema still operating in France. I always believed in pioneering promising technologies. We were the first here to adopt the digital format prior to Avatar’s launch. We are currently revamping our auditoriums with laser projectors. I am convinced that it is an obligation to embrace VR as it will be a new form of cinematic storytelling. VRrOOm’s solution is the perfect fit to cinema professionals’ vision of integrating the virtual reality experience inside traditional movie theatres.”
 
Besides VRrOOm Sanctum, www.vrroom.buzz, an information platform in three languages (English, French and Chinese) aimed at introducing the latest VR trends to the general audience, is already operational; the website is powered by an algorithm capable of analysing all posts related to VR, AR and MR on social media and websites worldwide, in real time, providing the company with invaluable market insights.  
 
VRrOOm will also announce in the coming weeks a partnership with a Beijing-based VR/AR content studio.  “As the industry is still in its infancy, it is essential to be able to test various content formats and experiments beyond VR, for example in Augmented Reality or Mixed Reality”, explained Louis Cacciuttolo. “VRrOOm Sanctum will be a great platform for experimenting, allowing the company to identify market needs real time and improve the audience’s experience as technology and content creation evolve.”
 
The success of VR is strongly connected to the "wow" effect of the experience.   Offering quality VR cinematic experiences will be an essential factor for the success of VRrOOm ecosystem, especially as the startup wants to become the world’s top-of-mind resource for what could soon become a new “VR lifestyle”. As Louis Cacciuttolo sums up: “The reality is that VR has no limits and, most importantly, enables people to realize anything they could dream of.  Stories told in VR or experiences lived in VR are truly bewitching. We aim at building a civilization of enchantment”. 

* Source: Consulting firm Digi-Capital’s new Augmented/Virtual Reality Report 2016  
 
About CineMovida:
Operators  and working in the world of cinema for many years, Alain and Laurent Lelimouzin Kloeckner, Cinémovida group of owners have sought to develop a new operating concept. Based on the fact that often that mass entertainment in cinema is screened in multiplexes and artistic films are vested in specialized rooms, they combined the two genres in one place, offering a wide diversity of programming.   MOVIDA originated from a Spanish word which emerged thirty years ago as La Movida was a cultural liberation movement which sprang up in Madrid in the 80s after the death of dictator General Franco.   
 



About China Film Equipment Corporation: Established in 1951, China Film Equipment Co. Ltd. is a nationwide film equipment trading company affiliated directly with the State Administration of Radio, Film & Television. The company has a high reputation, and after more than 60 years of hard work, it has developed into a comprehensive enterprise with extensive experience in the production and sale of film equipment. China Film Equipment Corporation Directory page
About VRrOOm: Founded in 2016 by Louis Cacciuttolo, VRrOOm is an ecosystem aiming at accelerating the mass market access to VR and AR. The company is synonymous with high quality VR experience in cinema theatres, state of the art AR/VR content production and general information for consumers and professional through dedicated digital platforms.  Based in Hong Kong, with an office in Paris and two more to be opened in Beijing and in Los Angeles in September 
 

VRrOOm Directory page

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More China Film Equipment Corp. News:

Apr 12, 2016 China Takes Center Stage at CinemaCon 2016
Oct 23, 2013 MasterImage 3D and China Film Equipment Co., Ltd Sign Agreement as 3D Cinema Systems for China’s Premium Market
Jun 20, 2013 CFEC Signs on as Distributor for Philips Cinema Xenon Lamps
Apr 24, 2012 China Film Group Selects Barco and GDC Technology Integrated Digital Cinema Systems for 500 Unit Deployment
GDC Technology Limited Logo
Barco, the global digital cinema technology leader, is supplying 350 DP2K-20C and 150 DP2K-32B systems equipped with GDC Technology (GDC Tech) SX-2000 integrated media blocks (IMB) to the China Film Group (CFG).

Aug 23, 2011 Barco Joins Forces with China Film Group to Develop Digital Cinema Market in China
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